Himalaya Goutam
Noida
Summary
Results-driven SEO Team Leader with 5.5 years of experience in Search Engine Optimization (SEO) and digital marketing. Adept at developing and executing SEO strategies that enhance search rankings, website visibility, and organic traffic growth. Skilled in competitor analysis, on-page optimization, link-building strategies, keyword research, and lead generation to drive business success.
Expertise in Technical SEO, including website audits, site speed optimization, schema markup, and crawlability enhancements. Proficient in GA4 (Google Analytics 4) and Google Tag Manager (GTM) for tracking, analyzing, and optimizing performance metrics.
Strong leadership and team management skills, with experience in mentoring, training, and guiding SEO teams to achieve KPIs and business objectives. Passionate about fostering a collaborative environment, streamlining workflows, and implementing data-driven strategies to maximize efficiency and results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SEO Team Leader
University Living
05.2022 - Current
- Lead and manage a team of 8 SEO specialists, overseeing strategy execution and performance optimization.
- Implement and oversee Technical SEO, including schema markup, Core Web Vitals optimization, website error resolution (broken links, indexation issues, redirects), XML sitemaps, robots.txt management, and site architecture improvements.
- Optimize website content and structure through on-page SEO using CMS platforms, enhancing keyword targeting, metadata, and internal linking.
- Develop and execute off-page SEO and link-building strategies, securing high-quality backlinks to improve domain authority.
- Track and optimize website form submissions using Google Tag Manager (GTM) to improve user journey and conversion tracking.
- Monitor and analyze website performance via Google Search Console (GSC), resolving indexing errors, crawl issues, and search visibility challenges.
- Analyze traffic trends, user behavior, and conversions using GA4 (Google Analytics 4) to drive data-informed SEO decisions.
- Implement call-to-action (CTA) elements across key landing pages to enhance user engagement and lead generation.
- Collaborate with content, design, and development teams to improve website UI/UX and overall search engine visibility.
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices to continuously improve website rankings and organic growth.
Senior SEO Executive
Ginirex Pvt. Ltd.
12.2019 - 04.2022
- Managed multiple SEO campaigns (On-Page & Off-Page) to improve organic rankings and website traffic.
- Conducted keyword research, competitor analysis, and website audits to enhance search performance.
- Optimized Google My Business (GMB) profiles for local SEO growth and improved visibility.
- Executed email marketing campaigns to drive engagement and lead generation.
- Utilized Google Search Console for indexing, error resolution, and performance tracking.
- Monitored website traffic, user behavior, and campaign success through Google Analytics.
- Supported the team with SEO strategies, reporting, and implementation of best practices.
Associate Analyst
Global Logic
01.2019 - 06.2019
- Timely deliver different project's data at the highest
- possible quality standard. Quickly learn new project requirements.
- Help design processes for QA of entered data.
- Communicate and participate on project forums.
- Optimize existing processes, and provide ongoing feedback on tools and processes.
- Interpret customer feedback, monitor satisfaction and help drive programs to improve numbers.
Education
Bachelor of Technology - Computer Science
IIMT Engineering College Meerut (AKTU)
Meerut, India08-2018
Skills
- SEO strategy development and execution
- Keyword research and optimization
- Competitor analysis
- Link building strategy
- Website analytics and performance monitoring
- Technical SEO knowledge
- On-page and off-page optimization
- Content optimization
- Meta tag optimization
- Cross-functional team collaboration
- SEO team management and leadership
- Trend analysis and forecasting
- Conversion rate optimization
- User experience optimization
- Website speed optimization
- Google Analytics, Google Tag Manager, and Search Console expertise
- Knowledge of SEO tools and software (eg, SEMrush, Ahrefs, Surfer SEO, Majestic SEO etc)
- HTML, CSS, and JavaScript understanding
Accomplishments
Recipient of the Stellar Award for excellence in Technical SEO, recognizing outstanding contributions in driving remarkable SEO results with the team.
Certification
Certification in Digital Marketing | Aptron Noida | 2017
Languages
English
Intermediate (B1)
Hindi
Advanced (C1)
Timeline
SEO Team Leader
University Living
05.2022 - Current
Senior SEO Executive
Ginirex Pvt. Ltd.
12.2019 - 04.2022
Associate Analyst
Global Logic
01.2019 - 06.2019
Bachelor of Technology - Computer Science
IIMT Engineering College Meerut (AKTU)
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