Himani Arora
Pune
Summary
Digital Marketing Specialist with over 7.5 years of experience in programmatic campaign execution, tracking, and optimization across DSPs like DV360 and TTD. Proficient in ad trafficking, tag management, and troubleshooting to ensure seamless data integration. Skilled in creating detailed performance reports with Looker Studio and leveraging data-driven insights to enhance ROAS, CPA efficiency, and incremental lift.
Expert in campaign management, audience segmentation, and creative strategies, including CTA optimization and event tracking. Proven ability to manage awareness and performance-driven campaigns aligned with KPIs like vCPM, CTR, CPA, and ROI.
Overview
10
10
years of professional experience
4
4
Certifications
Work History
Sr. Digital Marketer
Cybage Software Pvt. Ltd.
06.2019 - Current
- Managed campaign trafficking, optimization, and performance tracking to achieve key KPIs such as CTR, CPC, VTR, VCR, and CPA.
- Developed and implemented data-driven strategies to enhance traffic, lead generation, and conversion rates across multiple programmatic platforms.
- Monitored and evaluated campaign performance across Display, Mobile, Video, and YouTube on DV360, ensuring continuous optimization.
- Provided regular insights to clients on performance, optimization opportunities, and new strategies.
- Created comprehensive (weekly, monthly, custom, and quarterly) reports to optimize overall campaign performance.
- Performed campaign modifications as per client requirements.
- Participated in regular sessions to share and learn new optimization strategies.
PPC Expert Analyst
Geek Informatic & Technologies Pvt. Ltd.
08.2017 - 05.2019
- Developed and managed pay-per-click advertising campaigns on platforms such as Google AdWords, Facebook, and Twitter.
- Devised strategies for traffic and lead generation while addressing traffic conversion loopholes.
- Set up campaigns based on client goals like CPC, CPA, and CTR.
- Tracked ROI of PPC campaigns through meticulous management and implementation.
- Created strategies including keyword research, ad copy testing, bid optimization, and quality score improvements.
- Ran Google Shopping campaigns, product listing ads (PLAs), and managed Google Merchant Center feeds.
- Monitored ongoing campaigns and implemented innovative changes as needed.
- Added conversion pixels using GTM or directly on websites.
- Fostered strong relationships with clients through regular communication and transparent reporting, leading to high levels of satisfaction and retention.
- Collaborated with design team members to develop visually engaging display ads that effectively communicated brand messaging.
- Conducted competitive research to inform bidding strategy adjustments, ensuring optimal market positioning for clients'' ads.
- Increased overall PPC campaign performance by developing and implementing strategic bid management plans.
Software Developer in Test
Grazitti Interactive
10.2016 - 08.2017
- Developed many e-commerce platforms for companies seeking an online presence and assist with online sales and reports
- Developed and modified word press themes and plugins using PHP, JavaScript, jQuery, MySQL according to client needs and specifications
- Worked closely with clients to establish problem specifications and system designs
- Kept current with industry trends, adopting emerging technologies to improve overall test effectiveness.
- Improved software quality by designing and implementing comprehensive test plans.
- Managed multiple projects simultaneously while maintaining strict adherence to timelines and quality standards.
- Increased test coverage by integrating both manual and automated testing methods into the workflow.
Software Developer
SDNA Infotech Pvt. Ltd.
07.2015 - 09.2016
- Designed and developed our product using HTML5, JavaScript, PHP, and other technologies
- Integrated the product with third-party services
- Developed strong working relationships with the Online Systems technical team, client groups, and consulting partners in a collaborative manner to develop web applications/solutions
- Troubleshooted and solved existing challenges
- Improved software efficiency by troubleshooting and resolving coding issues.
- Saved time and resources by identifying and fixing bugs before product deployment.
- Updated old code bases to modern development standards, improving functionality.
- Contributed to a positive team environment through effective communication, problem-solving, and collaboration skills.
Education
Master of Science - Computer And Information Sciences
Punjab Technical University
Mohali, India 04.2001 -
Bachelor of Science - Computer And Information Sciences
Panjab University
Chandigarh, India 04.2001 -
Skills
DV360
TTD
CM360
Google Ads
Looker Studio
Google Tag Manager
Data Analysis
Effective Client Communication
Team Management
Adaptability
Media Strategy
Problem Solving Attitude
Certification
Display & Video 360 Certification
Timeline
Google Display Ads
04-2024
Google Search Ads
04-2024
Display & Video 360 Certification
03-2024
Search Ads 360 Certification
03-2024
Sr. Digital Marketer
Cybage Software Pvt. Ltd.
06.2019 - Current
PPC Expert Analyst
Geek Informatic & Technologies Pvt. Ltd.
08.2017 - 05.2019
Software Developer in Test
Grazitti Interactive
10.2016 - 08.2017
Software Developer
SDNA Infotech Pvt. Ltd.
07.2015 - 09.2016
Master of Science - Computer And Information Sciences
Punjab Technical University
04.2001 -
Bachelor of Science - Computer And Information Sciences
Panjab University
04.2001 -