Digital Marketing Specialist with over 7.5 years of experience in programmatic campaign execution, tracking, and optimization across DSPs like DV360 and TTD. Proficient in ad trafficking, tag management, and troubleshooting to ensure seamless data integration. Skilled in creating detailed performance reports with Looker Studio and leveraging data-driven insights to enhance ROAS, CPA efficiency, and incremental lift.
Expert in campaign management, audience segmentation, and creative strategies, including CTA optimization and event tracking. Proven ability to manage awareness and performance-driven campaigns aligned with KPIs like vCPM, CTR, CPA, and ROI.
DV360
Display & Video 360 Certification
Google Display Ads
Google Search Ads
Display & Video 360 Certification
Search Ads 360 Certification