Himanshi Munjal
Gurgaon
Summary
- A Seasoned Marketing Communications professional with 6.3+ years' experience with luxury and mass brands
- Known to drive maximum and strategic reach through effective media-planning
- Launched America's high-fashion premium brand, NINE WEST in India
- Skilled in executing bespoke experiential events
- Cracked and executed high profile partnership with designer, Amit Aggarwal for ICW'24
- Focused multitasker adept at working effectively unsupervised and quickly mastering new skills
Overview
7
7
years of professional experience
Work History
Head Digital Marketing & Corporate Communications
Bata India Limited
Gurgaon
01.2023 - Current
- Head Communications & influencer Marketing with a team & 3 agencies reporting into me | Monthly, quarterly and yearly reviews & reporting
- Leveraged Digital & Influencer marketing strategies to increase brand consideration score to highest ever Brand awareness score | Worked with over 200+ influencers & 50+ journalists | Managed budget of 2 CR+
- Manage and execute large scale celebrity and influencer shoots with talent agencies and production houses
- Analyzed data from surveys, focus groups, interviews to determine customer preferences and opinions for campaign & brand messaging
- Executed successful brand launch for American brand, NINE WEST in India with media
- End to end onboarding and execution of partnership with Amit Aggarwal, Grazia and The Word for multiple collection launches to create buzz
- Manage multiple internal stakeholders and lead agencies
- Elevated social and media perception of the brand
- Manage media relations with CNBC TV 18, Economic Times, ET NOW, Zee News regularly
Senior Brand Manager
PR Pundit
Gurgaon
01.2018 - 12.2022
- Worked in the capacity of team lead for the Corporate & lifestyle brands | Managed a team of 8 including Account Managers, design executives to deliver 360 degree campaigns for top brands; DLF Malls, Harley Davidson, University of Chicago, The Scindia School, Clarins etc.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Lead bespoke events for Harley Davidson H.O.G Rallies & online chat shows
- Drove media engagements and releases for products in collaboration with CNBTC TV18, ET NOW, History channel and more
Education
Advertising On Meta - Media Ads
Meta - Online Learning
01-2024
Google Analytics - Digital Ads
Google - Online Certification
09-2023
Masters in Public Relations And Corporate Communications - Marketing Strategy, Business Communications
St. Xaviers College
Mumbai01.2018
B.A. Honours (English) - English, Statistics, Psychology
Kamala Nehru College, Delhi University
01.2017
10th & 12th - PCM + Psychology
Delhi Public School, Gurugram
Skills
- Marketing Strategy
- Media Planning
- Influencer & Media relations
- Marketing Communications
- Stakeholder management (Manage large scale media interactions with C-suite for Quarterly and Annual results
- Partnership & Collaborations
- Leadership
Languages
- English, Highly proficient
- French, Very good command
- Hindi, Very good command
Accomplishments
- Professional of the quarter (Pride in Brands, Bata India Limited)
- Best influencer Marketing Campaign (E4M Prime Time, ET Trendies, IMAGES Retail fashion awards)
- Best Social Campaign (Mad Over Marketing)
- Kaleido Award for Harley Davidson campaign
Timeline
Head Digital Marketing & Corporate Communications
Bata India Limited
01.2023 - Current
Senior Brand Manager
PR Pundit
01.2018 - 12.2022
Advertising On Meta - Media Ads
Meta - Online Learning
Google Analytics - Digital Ads
Google - Online Certification
Masters in Public Relations And Corporate Communications - Marketing Strategy, Business Communications
St. Xaviers College
B.A. Honours (English) - English, Statistics, Psychology
Kamala Nehru College, Delhi University
10th & 12th - PCM + Psychology
Delhi Public School, Gurugram
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