Himanshi Sarawgi
Mumbai
Summary
With over 12 years of experience, I specialize in full-funnel marketing and B2B SaaS strategies. I excel in crafting and executing GTM plans, leveraging SEO, content strategy, Paid Ads, ABM, and social selling to drive user acquisition and revenue growth. My expertise extends to planning and executing promotional activities, PR initiatives, and content strategies within the B2B SaaS landscape. Focused on customer satisfaction. Additionally, my strong communication, leadership, and analytical skills ensure effective team collaboration and strategic decision-making.
Overview
14
14
years of professional experience
Work History
Senior Marketing Manager
IRIS BUSINESS
Mumbai
2023.05 - Current
- Developed and executed full-funnel marketing strategies, boosting lead generation by 30% and conversion rates by 25% in the B2B SaaS sector.
- Developed and executed integrated online and offline marketing campaigns, aligning with company objectives and leveraging advanced marketing tools like Marketing automation, ABM etc to drive measurable results and ROI.
- Led a diverse team of 10 marketing professionals, including SEO, Paid Ads, Social Media, Content, Email Marketing, Database Building and UI/UX specialists, fostering collaboration and goal attainment.
- Added new channels for Lead Generation and Optimized marketing channels using data-driven approaches, reducing customer acquisition costs by 20%.
- Conducted thorough market research and competitor analysis to refine audience segmentation, resulting in a 25% increase in customer engagement and retention.
- Orchestrated successful product launches and promotional campaigns, collaborating with cross-functional teams for maximum market penetration.
- Established strategic partnerships, expanding brand visibility and market reach by 20% within 10 months.
- Monitored marketing performance metrics, leveraging insights for continuous optimization and achieving 20% year-over-year revenue growth.
SENIOR MARKETING MANAGER
Crimson Interactive
Mumbai
2022.05 - 2023.04
- Led global and cross-functional teams to drive marketing qualified leads, conversions, and revenue across diverse geographies through digital and offline marketing initiatives.
- Headed complete B2B and B2C digital and offline marketing efforts for Enago's services and AI-based SaaS products across 10+ global regions, including Trinka.ai, Ulatus, and Voxtab.
- Oversaw Enago's PWA website using React CMS, ensuring seamless functionality and user experience.
- Directed multicultural teams to localize product offerings through hyperlocal marketing strategies, enhancing market penetration.
- Collaborated with the B2B sales team to forge strategic partnerships with universities, publishers, and enterprises.
- Managed a team of PPC, SEO, and other specialists to optimize organic and paid traffic, referrals, and affiliate channels while focusing on ROAS and CAC.
- Led a team of UI/UX, design, and content professionals to nurture the lead funnel and improve conversions and ROI.
- Identified key customer segments and executed tailored automated journeys and campaigns using automation tools like Webengage and Moengage to enhance retention, engagement, and LTV.
- Monitored performance marketing campaigns, content, and key metrics, making adjustments to meet stated objectives.
- Planned and executed digital media campaigns to support lead generation and bolster brand reputation.
- Collaborated with external marketing partners and stakeholders to drive organizational change and establish brand ownership.
- Created social media marketing plans targeting specific segments to enhance reach and engagement.
NATIONAL MARKETING MANAGER - BRAND & DIGITAL
Keller Engineering
Mumbai
2017.07 - 2020.11
- Established Marketing function, developed team, managed marketing budgets (up to INR 4 Crs) and hired affiliates (agencies and partners) to achieve business goals associated with marketing activities
- Worked closely with sales team to explore various opportunities in Industry, upcoming projects, market places and outsourced services to help sales team that contributed to 25% of the total lead generation target and 20% of the total revenue target
- Conceptualized and implemented the overhaul of integrated marketing communication strategy (Content strategy - blogs, social media, collaterals, technical sheets, site photoshoots & videos etc)
- Conceptualized and executed full funnel performance marketing plans like digital marketing (AdWords, native ads, LinkedIn), e-mailers and digital media advertorials resulting in business growth by 20% YOY
- Developed website & managed traffic for Indian BU, analysed user behaviour through google analytics and designed SEO & SEM strategy that led to visitor growth of 300% in 1st year and 200% yoy
- Designed overhaul brand strategies for India BU and specific for each project location
Managed Influencer marketing program for Keller to increase the brand presence in industry and drive revenue - Successfully deployed and tracked Net Promoter Score system for 80% of the projects to gather key insight and feedback to improve customer experience
MARKETING MANAGER
Olympeo Infrastructure Pvt Ltd
2015.01 - 2017.06
- Established and led a growth-oriented marketing team from scratch for a startup, conceptualizing and executing full-funnel marketing and IMC plans across paid channels.
- Managed a marketing budget of INR 3 Cr annually, focusing on maximizing ROI and optimizing cost per acquisition through performance marketing campaigns and affiliate management.
- Collaborated closely with real estate brokers and sales teams, utilizing key insights to understand customer buying triggers and reduce buying TAT from 10 to 6 months.
- Developed and executed digital marketing strategies, driving website traffic through SEO & SEM and generating 70% of revenue via CPC, CPA, PPC, and social media campaigns.\
- Designed brand identity and implemented PR strategies positioning Olympeo as an aspirational brand in the affordable housing segment.
- Managed real estate marketplaces to generate 30% of revenue targets, while spearheading content initiatives including blogs, videos, and social media profiling to enhance client engagement.
REGIONAL SALES DEVELOPMENT MANAGER
Valvoline Cummins
2013.01 - 2014.01
- Marketing Strategy, Business Development, Brand Management.
- Responsible for driving marketing and business development activities for west region
- Accountable for effectively utilizing the zonal marketing budget of around INR 1 Cr per quarter & HO allocated category specific budgets to design trade and promotional schemes to meet volume & market share targets of various product lines
- Created full funnel marketing plan comprising of ATL, BTL and Digital for specific markets which contributed to 30% of the sales revenue for west
- Spearheaded Influencer programs for mechanic acquisition & retention through national initiatives
TERRITORY SALES MANAGER
Tata Motors
2011.01 - 2013.01
- Spearheaded sales & business development of small commercial passenger vehicles (Tata Magic, Magic Iris, Winger & Venture) and contributed to retail sales growth by 29% and offtake growth by 21% in two years with an additional involvement of rural initiatives
- Launched Tata Iris in various territories of Chhattisgarh (CG), cleared new permit openings and managed regional marketing and branding activities.
- Sales of Tata Iris grew by 15% in the second year of launch.
- Worked closely with engineering team and helped in solving technical issues faced by Iris customers.
- This led to increase in word of mouth publicity of Iris and increase in sales to the Rickshaw unions.
ASSISTANT MANAGER-QA/QC
Hindustan Motors
2010.01 - 2011.01
- Maintained quality standards for incoming materials, ensured stringent adherence to quality standards
- Assessed performance of the vendors and implemented and developed surveillance program and vendor performance reports to assess their performance and suggest measures of improvement.
Education
Advanced Program in IM For Business Excellence - Marketing
The University of Texas
Austin2021-12
MBA IN MARKETING -
S.P.Jain Institute of Management & Research
01.2021
B.TECH IN HONORS -
National Institute of Technology
01.2010
Skills
- Multi-Channel Marketing Background
- Digital Advertising
- Advertising Campaigns
- International Marketing
- Sales Enablement
- Strategic Planning
- Content Strategy
- Direct Mail Campaigns
- Cross-Functional Collaboration
- Budget Administration
- Partnership Development
- Customer Segmentation
- Creative Direction
- Customer Acquisition Management
- Competitive Analysis
- Marketing Analytics
- Budget Oversight
- Data Analytics
References
References available upon request.
Timeline
Senior Marketing Manager
IRIS BUSINESS
2023.05 - Current
SENIOR MARKETING MANAGER
Crimson Interactive
2022.05 - 2023.04
NATIONAL MARKETING MANAGER - BRAND & DIGITAL
Keller Engineering
2017.07 - 2020.11
MARKETING MANAGER
Olympeo Infrastructure Pvt Ltd
2015.01 - 2017.06
REGIONAL SALES DEVELOPMENT MANAGER
Valvoline Cummins
2013.01 - 2014.01
TERRITORY SALES MANAGER
Tata Motors
2011.01 - 2013.01
ASSISTANT MANAGER-QA/QC
Hindustan Motors
2010.01 - 2011.01
Advanced Program in IM For Business Excellence - Marketing
The University of Texas
MBA IN MARKETING -
S.P.Jain Institute of Management & Research
B.TECH IN HONORS -
National Institute of Technology
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