Affiliate & Performance Marketing
Himanshu Mani Tripathi
Growth & Partnerships Manager
Gurgaon,Gurgaon
Summary
Passionate about building partnerships that actually move the needle. Over 4 years of hands-on experience growing affiliate and alliance ecosystems for some of India's biggest marketplaces, Flipkart, Amazon, Myntra, and Ajio. I've spent most of my career figuring out what makes partners stay, grow, and bring others in. Now looking to take that into a role where partnerships sit at the core of the growth strategy.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Assistant Manager - Marketing & Growth | Team Lead – KAM
CASHKARO || EARNKARO
Gurgaon
09.2023 - Current
- Grew partner revenue by 145% YoY, built the analytics infrastructure from scratch and personally led onboarding for all major brand accounts.
- Drove 4× revenue growth for D2C brands like Mamaearth, MCaffeine, and Dot & Key by structuring alliance deals that actually fit their growth stage, not just standard affiliate terms.
- Scaled a publisher network across Pinterest, Reddit, YouTube, Facebook, Instagram, Telegram, and OEM channels onboarded 140+ new publishers and grew affiliate-driven traffic by roughly 60% YoY.
- Won back accounts that had moved to competitors by rethinking the affiliate strategy and showing partners a clearer growth path, recovered roughly ₹15–20 Cr in at-risk revenue.
- Made sure nothing fell through the cracks between Tech, Finance, and Ops, every partnership launched on time, every campaign tracked cleanly.
Account Manager
APPBRODA
Bangalore
04.2023 - 07.2023
- Owned the full B2B partner journey from first conversation to live activation brought in 15+ new accounts in under 2 months and made sure none of them had a rough go-live experience.
- Dug into the data for underperforming partners, figured out where the revenue was leaking, and fixed it improved average partner revenue by roughly 25–30% through targeted optimizations.
Managerial Accountant
A.V.M SECURITIES AND ALLIED SERVICES
Ahmedabad
12.2020 - 02.2022
- Kept the books clean across billing, collections, and cash flow managed a ₹3 Cr ledger with zero audit flags over 14 months and tightened collection cycles by roughly 20%.
- Built financial models the business actually used forecasts were accurate enough that leadership leaned on them for quarterly planning and investment decisions, not just compliance.
Sr. Business Development Associate
BYJU'S - THINK AND LEARN PVT. LTD
Bangalore
06.2019 - 11.2020
- Talked to 30–40 students and parents a week , understood what they actually needed before pitching anything, which is probably why the conversion rate stayed consistently above target.
- Hit weekly revenue targets consistently across 17 months, tracked every lead and follow-up on LeadSquared so nothing slipped through and the pipeline stayed healthy.
Education
B.Tech - Chemical Engineering
AKTU
Kanpur, Uttar Pradesh01-2019
Intermediate Certificate -
St. Xavier's Public School
Gorakhpur, Uttar Pradesh01-2014
Skills
Strategic Partnerships & Alliances
Key Account Management
Affiliate & Publisher Marketing
P&L & Revenue Growth
Partner Onboarding & Retention
D2C Brand Development
Market Trend Analysis
LeadSquared CRM
Cross-functional Leadership
Interests
D2C & E-commerce Trends
Publisher & Creator Ecosystems
Loyalty & Rewards Programs
Timeline
Assistant Manager - Marketing & Growth | Team Lead – KAM
CASHKARO || EARNKARO
09.2023 - Current
Account Manager
APPBRODA
04.2023 - 07.2023
Managerial Accountant
A.V.M SECURITIES AND ALLIED SERVICES
12.2020 - 02.2022
Sr. Business Development Associate
BYJU'S - THINK AND LEARN PVT. LTD
06.2019 - 11.2020
B.Tech - Chemical Engineering
AKTU
Intermediate Certificate -
St. Xavier's Public School