HIMANSHU MISHRA
Southeast Delhi
Summary
Results-driven professional with 9+ years of expertise in Modern Trade, Vendor Management, Account Management, and Business Development. Proven ability in sales planning, stock forecasting, and performance optimization across leading retail chains. Adept at driving revenue growth, strengthening stakeholder relationships, and executing high-impact promotional strategies to enhance brand visibility and profitability. Consistently delivered success in optimizing product distribution, maximizing shelf visibility, and boosting sales in competitive retail markets.
Overview
10
10
years of professional experience
Work History
Key Account Manager-Modern Trade
Helios Lifestyle Private Limited (The Man Company)-Emami Group
09.2021 - Current
- Drove significant sales growth across 166+ modern trade outlets, managing key accounts such as Pantaloons (104 stores), Reliance (9 stores), Metro (9 stores), Walmart (8 stores), D-Mart (6 stores), LOTS (5 stores), and Lulu Hypermarket (1 store)
- Additionally, strengthened sales in smaller modern trade accounts, including Apna Klub, Aakash Medicine, and Modern Bazar, boosting overall brand visibility, market penetration, and revenue growth
- Led a high-performing team of 3 distributors, 3 Sales Officers, and 30+ promoters, executing sales strategies that enhanced store performance and market penetration
- Grew North Zone sales by 22% (₹4.5 Cr to ₹5.5 Cr), exceeding budget targets and contributing to a total GMV of ₹22 Cr vs
- ₹18 Cr target
- Boosted sales by 14.29% through strategic product listings and category expansion, including fragrance sales growth via 700+ new Apollo Pharmacy store placements
- Increased EBITDA from ₹1.125 Cr to ₹1.375 Cr by optimizing trade margins, cutting operational costs, and reducing product returns
- Strengthened key account partnerships through shelf placement negotiations, in-store promotions, and joint business planning, improving sell-through and reducing excess inventory
- Enhanced inventory forecasting using data analytics, reducing overstocking, warehousing costs, and stock mismatches with demand
- Automated order management, accelerating replenishment cycles, cutting manpower costs, and improving operational efficiency
- Improved cash flow & reduced financial risk by ensuring timely collections and recovering payments from inactive accounts
- Lowered product return rates via stricter quality checks, fast-moving SKU optimization, and staff training on handling & display best practices
- Optimized trade promotions by focusing on high-performing stores, increasing ROI on spends, and minimizing excess stock wastage
- Collaborated with supply chain teams to enhance product availability, streamline deliveries, and boost operational efficiency
- Slash delivery lead times by 50% (10-12 days to 5-7 days) by renegotiating logistics terms, optimizing schedules, and increasing delivery frequency
- Leveraged sales analytics to refine forecasting, category performance, and partner engagement strategies
Buyer
Ximivogue Trading LLP
06.2019 - 09.2021
- Analyzed raw data, drew conclusions, and developed recommendations to optimize business performance
- Presented and analyzed weekly/monthly/quarterly reports with clients in China, highlighting key insights and recommendations
- Managed stock allocation for PAN India stores, optimizing stock movement and minimizing aged inventory
- Built profitability by monitoring stock movement, implementing efficient markdown planning, and liquidating slow-moving and aged inventory
- Strategized product range planning and buying to identify existing and new business opportunities
- Facilitated new product developments, obtained timely approvals, and ensured placement of orders to ensure timely deliveries
- Collaborated with sourcing/procurement teams to ensure timely deliveries of styles
- Planned themes and drops month-wise for stores while buying, ensuring brand product offerings were optimized
- Tracked category metrics weekly to monitor goals and drive continuous improvement
- Conducted franchise analysis for PAN India stores, tracking all stock including in-transit, warehouse, and store stock
- Maintained master data tracker for company-level data management
- Provided promotion data to operation teams and assisted in determining the most beneficial promotions
- Conducted stock forecasting and sale forecasting to optimize inventory management
Assistant Manager (Vendor Management)
Premier Consultancy & Investigation Pvt Ltd
08.2015 - 05.2019
- Vendor Management: Oversee vendor selection, contract negotiation, onboarding, performance monitoring, and issue resolution
- Quality Assurance: Implement quality control, compliance management, data security, and data analysis
- Cost Control: Continuously evaluate costs and seek cost reduction opportunities
- Relationship Building: Foster strong vendor relationships and collaborate with key contacts
- Process Improvement: Identify opportunities to streamline vendor management processes
- Risk Mitigation: Assess vulnerabilities and implement risk reduction measures
- Documentation and Reporting: Maintain records of agreements, communications, and performance metrics
- Client Collaboration: Work with sales and customer service teams to address client inquiries
Education
Bachelor of Business Administration -
I.E.C. University
01.2018
XII -
C.B.S.E. Board
New Delhi01.2010
X -
C.B.S.E. Board
New Delhi01.2008
Skills
- Client relationship management
- Sales promotion
- Data analysis
- Data-driven decision making
- Advance Excel
- Sales strategy
- Category management
Disclaimer
I hereby confirm that the information furnished in this resume is true & correct to the best of my knowledge.
Personal Information
- Date of Birth: 08/30/91
- Nationality: Indian
- Marital Status: Married
Date And Place
10/01/23, New Delhi
Timeline
Key Account Manager-Modern Trade
Helios Lifestyle Private Limited (The Man Company)-Emami Group
09.2021 - Current
Buyer
Ximivogue Trading LLP
06.2019 - 09.2021
Assistant Manager (Vendor Management)
Premier Consultancy & Investigation Pvt Ltd
08.2015 - 05.2019
Bachelor of Business Administration -
I.E.C. University
XII -
C.B.S.E. Board
X -
C.B.S.E. Board
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