Hitesh Chhabra
Mohali
Summary
Results-driven Director of Sales with over 20 years of experience in driving revenue growth and profitability. Expertise in managing P&L responsibilities for over 14 years, consistently achieving financial targets. Recognized for outstanding performance with multiple awards throughout a career dedicated to delivering business success.
Overview
3
3
Languages
21
21
years of professional experience
Work History
Director - Sales
VIQ Infotech Private Limited
Mohali
10.2023 - Current
- Directed sales and marketing strategies to drive growth across Punjab and the northern region.
- Managed team performance and financial accountability, ensuring alignment with company goals over 2.5 years.
- Creating new markets for the company’s products
- Built relationships with new prospects and existing clients to enhance customer engagement.
Zonal Head - Punjab & Chandigarh
Webtel Electrosoft Private Limited
Chandigarh, India
06.2016 - 07.2023
- Improved zone-wide performance by driving sales and operations across Punjab and Chandigarh.
- Accelerated benchmark achievement through strategic planning and execution of initiatives.
- Strengthened HNI partnerships by engaging directly with MD, CEO, and CFO stakeholders.
- Created growth plans to develop new territories and expand into new markets.
- Analysed competitors and reviewed competition policies for sales readiness.
Store Operations Manager
Aditya Birla Retail Ltd
Phagwara, Punjab
07.2014 - 06.2016
- Ensured store compliance by coordinating and updating business licences and documentation.
- De-risked month-end close by handling all store financial sign-in and sign-offs.
- Supported audit readiness by completing monthly financial, inventory, and additional store audits.
- Minimised payment and documentation errors by validating vouchers, bills, and expense records.
- Enhanced finance reporting through verification of P&L purchase recaps, mark-ups, mark-downs, and 20 reports.
- Strengthened commercial outcomes through regular account performance reviews and quality gap actions.
Store Manager
Reliance Retail Ltd
Mohali
10.2012 - 06.2014
- Led people management, financial management, and sales initiatives while controlling shrinkage.
- Managed store profit centre performance through operational control to maximise profitability.
- Coordinated daily routines, staffing, and customer service to enhance operational efficiency.
Team Leader
Bharti Retail Ltd
Jalalabad
09.2010 - 10.2012
- Managed highest profitable store performance across the zone.
- Secured best store manager awards for 4 consecutive cycles over 2 years.
- Maintained lowest attrition rate among regional stores, fostering team stability.
- Cultivated strong relationships with team members to improve collaboration and morale.
Team Member
Bharti Walmart Pvt Ltd
Ludhiana
02.2010 - 09.2010
- Recorded customer orders and provided personalised recommendations.
- Processed customer payments and maintained accurate registers to ensure smooth front-end operations.
- Kept customer and food preparation areas clean and well-organised to maintain appearance and quality standards.
- Acquired necessary skills rapidly to improve work effectiveness.
Team Member
Hindustan Times
Ludhiana
10.2005 - 01.2008
- Sold newspaper copies while conversing with passers-by about local city parks to enhance community awareness.
- Delivered newspaper package promotions door-to-door, engaging household decision-makers to promote subscriptions.
- Conducted cold calls to potential clients, generating leads and executing direct marketing campaigns to increase customer outreach.
Education
L.L.B - Law
Punjabi University
Patiala, IN-PB01-2028
MBA - Finance
Sikkim Manipal University
Sikkim01-2011
B.com -
Punjab university
Ludhiana, PB01-2008
10+2 -
Punjab School Education Board
Ludhiana01-2005
Skills
- Sales and marketing strategies
- Market expansion
- Business acumen
- Corporate relations
- Strategic vision
- Leadership skills
- Team building initiatives
- Effective communication
- Positive mindset
Languages
Hindi
Advanced
C1
English
Upper Intermediate
B2
Punjabi
Advanced
C1
Custom
I hereby declare that all the above furnished information is true to best of my knowledge & belief.
Timeline
Director - Sales
VIQ Infotech Private Limited
10.2023 - Current
Zonal Head - Punjab & Chandigarh
Webtel Electrosoft Private Limited
06.2016 - 07.2023
Store Operations Manager
Aditya Birla Retail Ltd
07.2014 - 06.2016
Store Manager
Reliance Retail Ltd
10.2012 - 06.2014
Team Leader
Bharti Retail Ltd
09.2010 - 10.2012
Team Member
Bharti Walmart Pvt Ltd
02.2010 - 09.2010
Team Member
Hindustan Times
10.2005 - 01.2008
L.L.B - Law
Punjabi University
MBA - Finance
Sikkim Manipal University
B.com -
Punjab university
10+2 -
Punjab School Education Board