HITESH KUMAR MEHAR
Sales Professional
Navi Mumbai
Summary
Techno - Commercial assignments in Sales, Business Development & Marketing with an organisation of high repute. With around 31 years of hands-on experience in charting out marketing strategies in food companies and contributing towards enhancing business volumes & growth and achieving profitability norms. An Out-of-the-Box thinker demonstrated ability to work independently or cooperatively as part of a team to meet business deadlines. Experience in strategic & tactical planning, brand management, market research & analysis, public relations, institutional marketing and consumer loyalty. Adept in cementing healthy relationship with the clients for generating business and leading workforce towards accomplishing business and corporate goals. An effective communicator & team leader with strong analytical, problem solving & organizational abilities. Possess a flexible & detail-oriented attitude. Adept in establishing a reliable and cost-effective channel network thereby enhancing market reach and penetration for business excellence. Demonstrating proficiency in customer relationship management with the ability to devise effective strategies to drive customer delight. Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel. Leading discussions/negotiations with distributors on products portfolio, margins, sales organization structure, trade strategy & in-market investments.
Overview
31
31
years of professional experience
3987
3987
years of post-secondary education
Work History
GM Sales – Organised Retail
Godrej Foods Limited
11.2014 - Current
- Company Overview: GFL is one of the largest processors of fresh, Frozen and further processed chicken. GFL supply Safe, Tender & Hygienic Chicken to Retail, Institutions (Hotels / Restaurant’s) and QSR across India. GFL operates with two Brands namely Real Good Chicken (Fresh) and Yummiez (Frozen). GFL is one of the largest processors of fresh, Frozen and further processed chicken. GFL supply Safe, Tender & Hygienic Chicken to Retail, Institutions (Hotels / Restaurant’s) and QSR across India. GFL operates with two Brands namely Real Good Chicken (Fresh) and Yummiez (Frozen)
- Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
- Boosted customer satisfaction by implementing effective communication strategies and addressing concerns promptly.
- Enhanced employee retention, providing ongoing training and development opportunities.
- Achieved sales targets consistently by employing persuasive negotiation techniques and building strong relationships with key clients.
- Delivered exceptional customer experiences through personalized service offerings tailored to individual preferences.
- Championed staff performance recognition initiatives, promoting a culture of continuous learning and professional development within the organization.
- Negotiated favorable contracts with suppliers, securing competitive pricing without compromising on product quality or service delivery standards.
- Optimized inventory management, implementing accurate forecasting methods to minimize stock discrepancies and prevent excess waste.
- Collaborated with cross-functional teams to develop innovative solutions addressing complex business challenges.
- Fostered a positive work environment to improve team morale and productivity levels.
- Strengthened brand awareness through the development of engaging promotional materials and online presence management.
- Led organizational restructuring efforts aimed at improving overall efficiency and costeffectiveness.
DGM. – Yummiez (MT & E-Com)
Godrej Tyson Foods Limited
04.2020 - 03.2022
- Collaborated with cross-functional teams to design and execute targeted marketing campaigns.
- Maintained strong relationships with clients through regular communication and timely issue resolution.
- Managed a diverse portfolio of accounts, ensuring optimal product assortment and positioning within each retail location.
- Implemented innovative sales techniques that led to improved conversion rates and higher revenue generation.
Mgr. (West/North/East) – RGC
Godrej Tyson Foods Limited
01.2019 - 03.2020
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Improved marketing to attract new customers and promote business.
- Developed and maintained relationships with customers and suppliers through account development.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Mgr. (West) – Yummiez
Godrej Tyson Foods Limited
03.2017 - 12.2018
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Increased market share with strategic business development efforts, expanding into untapped markets.
- Boosted employee morale and reduced turnover through development and implementation of comprehensive rewards and recognition program.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Asst Mgr. - (North)
Godrej Tyson Foods Limited
11.2014 - 03.2017
- Maximized performance by monitoring daily activities and mentoring team members.
- Maintained professional, organized, and safe environment for employees and patrons.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
Branch Manager – (North)
Innovative Foods Ltd.
11.2013 - 11.2014
- Company Overview: Innovative Foods Limited is the leading frozen food player in the country and retails its portfolio under the brand name “SUMERU”. IFL retails its multi category product portfolio across the country with presence in all major modern trade counters and has built a pan India distribution network covering top cities and towns. Innovative Foods Limited is the leading frozen food player in the country and retails its portfolio under the brand name “SUMERU”. IFL retails its multi category product portfolio across the country with presence in all major modern trade counters and has built a pan India distribution network covering top cities and towns
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
Asst General Mgr –(North & East)
Temptation Foods Ltd.
10.2007 - 11.2013
- Company Overview: Temptation Foods Limited is engaged in the processing and Individually Quick Freezing (IQF) of fruits and vegetables using the latest technology and processes
- Temptation Foods Limited is engaged in the processing and Individually Quick Freezing (IQF) of fruits and vegetables using the latest technology and processes
Area Sales Manager
Chambal Fertilizers & Chemicals Ltd.
12.2005 - 10.2007
- Company Overview: CFCL, a flagship company of KK Birla Group has forayed into the business of IQF Fruits and Vegetables in 2002-03
- CFCL, a flagship company of KK Birla Group has forayed into the business of IQF Fruits and Vegetables in 2002-03
Asst Manager–North Region
IFB Agro Industries Limited
07.2004 - 12.2005
Area Sales Manager
Win Medicare Private Limited - Modi Revlon
12.2002 - 03.2004
Sales officer
Hindustan Lever Limited
07.1997 - 11.2002
- Boosted sales performance by identifying and targeting high-potential leads.
- Trained junior sales staff, mentoring them on best practices and strategies for success.
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
- Provided exceptional pre-and post-sales support, ensuring client satisfaction at all stages of the process.
- Implemented cross-selling techniques within the team that significantly increased average transaction value.
- Identified and qualified new distributors to increase market share in key territories.
- Developed strategic sales plans for achieving revenue growth and exceeding targets.
- Reviewed customer feedback regularly, making adjustments to products or services as needed based on findings.
Area Sales Executive
Corn Products Company Limited
01.1995 - 07.1997
Junior Officer
M/S Jagatjit Industries Limited
11.1993 - 01.1995
Education
Diploma -
Electrical Engineering
Aryabhat College - DelhiHonours Diploma -
System Management
NIITSkills
- Managing complete business operations with accountability of profitability, forecasting monthly/annual sales targets & executing them in a given time frame
- Strategizing the long term as well as short-term business directions of the region to ensure maximum profitability in line with organizational objectives
- Ensuring optimum receivable management by instituting strict credit control measures thereby reducing the incidence of bad debts
- Leading discussions/negotiations with distributors on products portfolio, margins, sales organization structure, trade strategy & in-market investments
- Devising and implementing innovative sales strategies, launching the products in competitive markets and ensuring accomplishments of targets
Accomplishments
- Successful in achieving sales budget for 2014-15, 15-16, 16-17, 17-18, 18-19, 19-20, 21-22, 22-23, 23-24 & 24-25.
- Achieved 30% Growth in Sales turnover in FY’25.
- Successfully launched Frozen Veg brand Farmiez in FY’24. Achieved 600 MT and 5 CR in FY’23 & 790 MT & 8.25 CR in FY’25.
- Leading a team of 117 sales personnel, including Asst Managers, Sr. Executive, Sales Executive, Sales Officer and Sales Promoters pan India.
- Honour of obtaining PRIDE AWARD from the CEO of the Group for sourcing of frozen veggies i.e. Green Peas, American Sweet corn & Mixed veg.
- Honour of obtaining Clash of Titan award for the last 5 years in a row.
- Honour of sourcing Green Peas & Sweet corn lowest in the country.
- Successfully completed RGC Tenure and achieved growth in sales after 5 years in 2019-2020.
- Holds the distinction of deploying highest deep Freezers in a region in 14-15 & 15-16.
- Participated in Subse Saste Din, Spencers 96 Hrs Hungama, MRL Jai HO, Spar Super Saver Pan India & received the overwhelming response from the category buyers / customers.
Personal Information
Date of Birth: 04/29/73
Professional Highlights
- Godrej Tyson Foods Limited, Asst Mgr. - (North), 11/01/14, 03/31/17
- Godrej Tyson Foods Limited, Mgr. (West) – Yummiez, 03/01/17, 12/31/18
- Godrej Tyson Foods Limited, Mgr. (West/North/East) – RGC, 01/01/19, 03/31/20
- Godrej Tyson Foods Limited, DGM. – Yummiez (MT & E-Com), 04/01/20, 03/31/22
- Godrej Foods Limited, GM Sales – Organised Retail, 11/01/14, Present
- Innovative Foods Ltd., Branch Manager – (North), 11/01/13, 11/30/14
- Temptation Foods Ltd., Asst General Mgr –(North & East), 10/01/07, 11/30/13
- Chambal Fertilizers & Chemicals Ltd., Area Sales Manager, 12/01/05, 10/31/07
- IFB Agro Industries Limited, Asst Manager–North Region, 07/01/04, 12/31/05
- Win Medicare Private Limited - Modi Revlon, Area Sales Manager, 12/01/02, 03/31/04
- Hindustan Lever Limited – Foods Division, Sales officer, 07/01/97, 11/30/02
- Corn Products Company Limited, Area Sales Executive, 01/01/95, 07/31/97
- M/S Jagatjit Industries Limited, Junior Officer, 11/01/93, 01/31/95
Timeline
DGM. – Yummiez (MT & E-Com)
Godrej Tyson Foods Limited
04.2020 - 03.2022
Mgr. (West/North/East) – RGC
Godrej Tyson Foods Limited
01.2019 - 03.2020
Mgr. (West) – Yummiez
Godrej Tyson Foods Limited
03.2017 - 12.2018
GM Sales – Organised Retail
Godrej Foods Limited
11.2014 - Current
Asst Mgr. - (North)
Godrej Tyson Foods Limited
11.2014 - 03.2017
Branch Manager – (North)
Innovative Foods Ltd.
11.2013 - 11.2014
Asst General Mgr –(North & East)
Temptation Foods Ltd.
10.2007 - 11.2013
Area Sales Manager
Chambal Fertilizers & Chemicals Ltd.
12.2005 - 10.2007
Asst Manager–North Region
IFB Agro Industries Limited
07.2004 - 12.2005
Area Sales Manager
Win Medicare Private Limited - Modi Revlon
12.2002 - 03.2004
Sales officer
Hindustan Lever Limited
07.1997 - 11.2002
Area Sales Executive
Corn Products Company Limited
01.1995 - 07.1997
Junior Officer
M/S Jagatjit Industries Limited
11.1993 - 01.1995
Diploma -
Electrical Engineering
Honours Diploma -
System Management
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