INITHA D - Digital marketer - Self-Employed

Summary

Freelance Digital Marketing Specialist with expertise in Google Ads and SEO. Proven ability to drive ROI and increase conversions through data-driven strategies. Experienced in managing projects, optimizing campaigns, and delivering measurable results for clients.

Overview

1

year of professional experience

1

Certificate

Work History

Freelance Digital Marketing Specialist

Self-Employed

01.2024 - Current

Key Achievements:

Specialized in Google Ads management, creating and optimizing paid search campaigns that drive high-quality traffic, improve conversion rates, and maximize ROI for clients.
Led SEO strategies that improved search engine rankings, increased organic traffic, and enhanced online visibility for client websites.
Designed and optimized landing pages to ensure high conversion rates by aligning content, design, and user experience with marketing goals.
Conducted comprehensive keyword research to identify opportunities for on-page SEO optimization and targeted paid ad campaigns.

Managed and analyzed Google Analytics and Google Ads reports, using data to refine strategies and improve campaign performance.
Implemented local SEO techniques to help businesses rank higher in local search results, driving foot traffic and local engagement.
Collaborated with clients to understand their unique needs, providing tailored SEO and Google Ads strategies to meet their objectives.
Created and A/B tested landing pages to ensure optimal user experiences and increase conversions across digital campaigns.

Successfully increased organic traffic by [percentage]% through strategic SEO practices and on-page optimization.
Managed Google Ads campaigns that resulted in a [percentage]% increase in conversions and improved ROI for clients.
Optimized landing pages, improving client conversion rates by [percentage]% through targeted design and content strategies.

Education

Bachelor of Science - Computer Science

Apollo Arts And Science College

Chennai, India

04.2001 -

Skills

Google Ads: Expert in creating and optimizing PPC campaigns to drive high-quality traffic

SEO: Proficient in on-page, off-page, and technical SEO to improve organic rankings

Landing Page Optimization: Skilled in A/B testing and CRO to maximize conversions

Google Analytics: Experienced in tracking performance and providing data-driven insights

Keyword Research: Strong in using tools like SEMrush and Ahrefs for effective keyword targeting

Content Marketing: Capable of creating SEO-friendly content for blogs, landing pages, and social media

Conversion Rate Optimization: Expertise in improving website performance and user experience for higher conversions

Social Media Marketing: Skilled in managing social media ads and organic growth strategies

Email Marketing: Experienced in crafting targeted email campaigns to nurture leads and boost engagement

Project Management: Efficient in handling multiple projects and meeting deadlines

Certification

Digital Marketing

Timeline