Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
INITHA D

INITHA D

Digital marketer
chennai

Summary

Freelance Digital Marketing Specialist with expertise in Google Ads and SEO. Proven ability to drive ROI and increase conversions through data-driven strategies. Experienced in managing projects, optimizing campaigns, and delivering measurable results for clients.

Overview

1
1
year of professional experience
1
1
Certificate

Work History

Freelance Digital Marketing Specialist

Self-Employed
01.2024 - Current

Key Achievements:

  • Specialized in Google Ads management, creating and optimizing paid search campaigns that drive high-quality traffic, improve conversion rates, and maximize ROI for clients.
  • Led SEO strategies that improved search engine rankings, increased organic traffic, and enhanced online visibility for client websites.
  • Designed and optimized landing pages to ensure high conversion rates by aligning content, design, and user experience with marketing goals.
  • Conducted comprehensive keyword research to identify opportunities for on-page SEO optimization and targeted paid ad campaigns.


  • Managed and analyzed Google Analytics and Google Ads reports, using data to refine strategies and improve campaign performance.
  • Implemented local SEO techniques to help businesses rank higher in local search results, driving foot traffic and local engagement.
  • Collaborated with clients to understand their unique needs, providing tailored SEO and Google Ads strategies to meet their objectives.
  • Created and A/B tested landing pages to ensure optimal user experiences and increase conversions across digital campaigns.


  • Successfully increased organic traffic by [percentage]% through strategic SEO practices and on-page optimization.
  • Managed Google Ads campaigns that resulted in a [percentage]% increase in conversions and improved ROI for clients.
  • Optimized landing pages, improving client conversion rates by [percentage]% through targeted design and content strategies.

Education

Bachelor of Science - Computer Science

Apollo Arts And Science College
Chennai, India
04.2001 -

Skills

Google Ads: Expert in creating and optimizing PPC campaigns to drive high-quality traffic

Certification

Digital Marketing

Timeline

Digital Marketing

06-2024

Freelance Digital Marketing Specialist

Self-Employed
01.2024 - Current

Bachelor of Science - Computer Science

Apollo Arts And Science College
04.2001 -
INITHA DDigital marketer