Summary
Overview
Work History
Education
Skills
A voracious reader
Timeline
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Ishani

Ishani

Gurgaon,HR

Summary

A dynamic Senior Process Executive (and budding marketing expert) at Cognizant with a proven track record in optimizing operational efficiency and fostering team collaboration. Expert in data analysis and performance improvement, I successfully trained a team of 10, enhancing their technical skills and product knowledge, while pioneering initiatives in the M&A product vertical.

Overview

3
3
years of professional experience

Work History

Senior Process Executive

Cognizant
10.2024 - Current
  • Trained junior team members in technical skills and industry best practices, fostering a culture of learning and growth. I have a team of around 8-10 people that have been trained on the product by me. I have ensured that they are well-versed with the on floor situations and technicalities along with the product theories.
  • Maintained a positive work environment by fostering open communication, providing constructive feedback, and recognizing team achievements. I have always been extremely patient with my team, giving them time to learn and apply the product knowledge with time.
  • Optimized production quality by identifying bottlenecks and developing targeted solutions.
  • Provided strategic and operational recommendations for improvement across departments.
  • Was a pioneer in the M&A (measurement and attribution) product vertical in the Silver team.

Process Executive

Cognizant
02.2023 - 10.2024
  • I worked as a process executive, where I optimized important Google Ads accounts for clients such as Mercedes Benz etc.
  • The optimization also had aspects of data analysis, data performance and helping the client personalize their development strategy accordingly.
  • The data optimization on the Google Ads platform included: keyword optimization, ad & asset creation, tags and conversion action optimization etc.
  • I had a holistic understanding of the Google Ads account: including ad structuring, optimization and ad scheduling on the platform.
  • I also worked with Google Analytics, which had an in-depth analysis of the data that is churned out from Google Ads and other paid marketing platforms.


Business Development Executive

Kennis Learning Routes
05.2022 - 12.2022
  • Guided and educated working professionals through their management career journey, providing strategic advice on skill development and career advancement.
  • Advised aspirants on tailored educational pathways, including top-tier MBA programs such as NMIMS, Mumbai.
  • Maintained up-to-date knowledge of industry trends and management skill requirements to offer relevant guidance.
  • Delivered high-impact consultations in a fast-paced environment, consistently supporting clients in making informed academic and professional decisions.

Education

Bachelor of Pharmacy - Pharmaceutical Marketing And Management

Amity University
Lucknow, India
05-2022

12th - PCB

Delhi Public School
Bokaro Steel City, India
04-2016

10th - Had A 10 CGPA in 10th.

Delhi Public School
Bokaro Steel City, India
04-2014

Skills

  • Google Ads structuring and optimization
  • Google Analytics data analysis and review
  • Workflow Analysis
  • Operational efficiency
  • Operations management
  • Data review
  • Statistical analysis
  • Escalation procedures
  • Teamwork and collaboration
  • Performance improvement
  • Facilitating team cohesion
  • Client account management

A voracious reader

I am a voracious reader, venturing from fields like suspense triller, murder mysteries, mythology etc. My favorite authors include: Khaled Hosseini, Sidney Sheldon (to name a few).

Timeline

Senior Process Executive

Cognizant
10.2024 - Current

Process Executive

Cognizant
02.2023 - 10.2024

Business Development Executive

Kennis Learning Routes
05.2022 - 12.2022

Bachelor of Pharmacy - Pharmaceutical Marketing And Management

Amity University

12th - PCB

Delhi Public School

10th - Had A 10 CGPA in 10th.

Delhi Public School

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Ishani