ISRAIL KHAN

Uneecops is a CMMI level 5 company having multiple awards in business automation categories. Accountable for lead generation of ERP, HRMS and BI solutions through paid & organic channels including branding and social media of www.uneecops.com and www.hrone.cloud

Responsibilities:

• Lead all digital marketing initiatives including SEO, SEM, social media marketing, landing page development, retargeting and marketing automation
• Managing and mentoring 06 team members of SEO, social & email marketing
• Managing all paid campaigns including Google ads, Facebook ads, LinkedIn ads & Quora ads
• Identified and executed SEO activities to keep organic keywords on first page
• Managing PR agency for corporate news, articles and press releases

Achievements:

• Achieved 300% increase in number of enquiries in 06 months from paid campaigns
• Achieved 100% increase in organic traffic
• Started leads from email marketing campaigns
• Improved brand engagement through social media channels

Zipker is a successful e-Commerce startup site selling Indian traditional dresses

Performed market research and competitive analysis & gained expertise in increasing online sales to maximize revenue and profitability

Responsibilities:

• Managing a team of 5 members of PPC, social media and SEO
• Managing a monthly marketing budget of 4 million Indian rupee
• Creating engaging social media strategies on Facebook, & Instagram
• Increased web presence and monitoring the success of Facebook ads, AdWords
• Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Reporting of campaigns with in-depth analysis on performance of keywords, exit page, bounce rates, etc.

WSI is a Canada based digital marketing agency with offices in 80 countries

Accountable for managing 30 international Google AdWords accounts and give positive ROI to the company.

Responsibilities:

• Managed a monthly marketing budget of 30,000 Canadian dollars
• Managed Google AdWords, Bing and Facebook campaigns of Canada and UK region
• Campaign auditing and sharing performance recommendations
• Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet acquisition targets
• Consultation on landing page and site optimization to increase conversion rates

Octos.com.au (Uplers)

Octos (Now Uplers) is an Australia based digital marketing agency in Ahmedabad. Accountable for performance based advertising on Google and Bing

Responsibilities:

• Managed a monthly marketing budget of 50,000 Australian dollars
• Managed a team of 3 members of Google AdWords, Bing Ads and Facebook Ads
• Coordinated with offshore account representative to discuss campaign performance
• Constructed goals, funnels, conversion code, analytics, and tracking metrics
• Analyzed trends, maintained revenue and profitability forecasts and managed activity to meet acquisition targets
• Consulted on landing page and site optimization to drastically increase lead conversion rates
• Supervised onsite and overseas web developers and designers to craft and execute website creation, code changes, and banner creative
• Developed reporting templates to provide a high level overview on paid media performance for weekly meeting with the Director of Marketing

Pensa Media was a leading full service digital marketing agency that empowers 10,000+ companies across the length and width of India to attract leads and convert them into customers

Responsibilities:

• Managed more than 50 small-medium enterprise AdWords accounts
• Cnsulted on landing page and site optimization to drastically increase lead conversion rates
• Implemented, optimized and managed campaigns of thousands of keywords on Google
• Gave training to trainee members on AdWords account set up and optimization

Founded on 2002, Tangence is a US based services-on-demand marketing agency serving fortune 500 clients

Responsibilities:

• Managed a monthly marketing budget of Rs.20 lacs
• Managed high competitive SEO and PPC projects from USA and UK
• Responsible for on-page and off-page optimization including meta creation, site map creation, tag implementation, content optimization, image optimization, robots.txt file, blog maintenance etc
• Created keyword recommendation report, website SEO analysis report
• Audited AdWords account and provided recommendations to achieve given targets
• Implemented link building strategies
• Achieved high competitive SEO rankings in USA and UK

Broadway Infotech is a leading provider of web based solutions with an established brand across Asia and Australia

Responsibilities:

• Managed Australian SEO projects
• Responsible for off-page optimization including article submission, social bookmarking, directory submission, blog marketing, forum posting, search engine submission, local listings etc
• Implemented link building strategies
• Achieved high competitive SEO rankings for Australia region