J. KANNAN
Attur
Summary
Dynamic Senior Manager with extensive experience at Ultratech Cement Ltd, excelling in sales management and market analysis. Proven track record of appointing 122 new dealers, achieving record sales of 18,000 MT. Skilled in complaint resolution and customer relationship management, driving brand visibility and business growth in competitive markets.
Overview
26
26
years of professional experience
Work History
Senior Manager
Ultratech Cement ltd
05.2025 - Current
- Supervising the Team (5 Sales Officers, 1 Technical officer, 1 Sales Coordinator & 10 Off role persons).
- Coordination between Plant and market for the supplies
- Weekly review meeting for Sales and collection
- Identifying new potential markets & new dealers and activate the old dealers.
- Handlig Channel sales and development in All Districts along with officers
- Targeting on the area of both Sales and Financial activities of Dealers.
- To analyse and identifying to increase Reach and Depth of Sales.
- Identifying new business opportunities to the dealers.
- Conduct meeting to the Engineers, Contractors, Masons and Individual house builders.
- Ensuring brand visibility & Planning sales promotional activities.
- Keeping updates on the competitor activities and capture feedback on their performance.
- Handling complaints and quality service issue.
- Coordinate with technical officer to sort out the quality complaints.
- Conduct stock verification on both Depot and Rake placement.
- Monitoring CFA activities, ensuring timely deliveries & commercial guidelines.
- Totally 122 new dealers have been appointed for the past 5.5 year in KIL, with the help of them 5000 mt sales were achieved in Salem Region (Trade Only)
- Ever highest Sales (18000 Mt) has done in the Month of July 2020
- Brand Equity of Birla Shakthi is improved near to Chettinad
Area Manager
Jaiprakash Associate Limited
09.2011 - 09.2018
- Co ordination between Plant and market for the supplies
- Weekly review meeting for Sales and collection
- Identifying new potential markets & new dealers and activate the old dealers.
- Handlig Channel sales and development in All Districts along with officers
- To analyse and identifying to increase Reach and Depth of Sales.
- Conduct meeting to the Engineers, Contractors, Masons and Individual house builders.
- Coordinate with technical officer to sort out the quality complaints.
- Conduct stock verification on both Depot and Rake placement.
- Monitoring CFA activities, ensuring timely deliveries & commercial guidelines.
- (Jaypee Cement)
- In Jaypee, A Proper Survey was conducted by us in Every District, Based on that we have identified the NW and appointed them as a Dealer.
- Totally 114 new dealers has been appointed for the past 7 year in Jaypee, with the help of them 8000 mt sales were achieved in Salem Region(Trade& NonTrade)
- More than 50 % of the Dealers has done the Business only for Jaypee ( Exclusive)
- Brand Equity of Jaypee is maintained very well and placed at par with A Category Players in Salem Region
- We the first team in Jaypee to convert the Brand from OPC to PPC.
- Totally 34 dealers were cancelled in this area due to their poor performance in Sales & Collection
- At present 5 Sales officers were working under Vellore & Salem Region (Vellore, Tiruvannamalai ,Dharmapuri ,Krishnagiri ,Salem& Namakkal).
- Weekly review Meeting was followed in every Saturday in Area Marketing Office at Salem &Vellore.
Assistant Manager
ACC Limited
12.2009 - 08.2011
- Placing orders & collection.
- Handling of Dealers and Sub Dealers in assigned area.
- Channel Sales and Development and Handling Projects.
- To analyse and identifying new business opportunities provide to the dealers.
- Meeting Engineers, Masons and Consumers to educate them about the product range & quality.
- Training Dealers salesman on Pre-Sales and Sales Process.
- Keeping Updates on the Competitor Activities and Capture feedback on their Performance.
- Sales order booking, collecting payments and liasing with commercial to resolve pending issues.
- Product forecast & indenting.
- Interfacing with service operation & quality problems with service officer.
- Monitoring stocks & retail for top multi brand dealers outlets
- Conducting Mason meetings, House builder meet, Counter meet, and Engineers meet.
- Totally 8 new dealers has been appointed during the tenure and 2 old dealers are activated.
- One Premium dealer sales force (PDSF) has working under my control in ACC
- Trichy has been identified as a new market.
Territory sales executive
Ultra tech cement Limited
08.2006 - 11.2009
- Placing orders & collection.
- Conducting Mason meetings, House builder meet, Counter meet, and Engineers meet.
- Identifying new potential markets and new dealers and activate the old dealers.
- Handling of Dealers and Sub Dealers in assigned area.
- Channel Sales and Development and Handling Projects.
- To analyse and identifying new business opportunities provide to the dealers.
- Meeting Engineers, Masons and Consumers to educate them about the product range & quality.
- Training Dealers salesman on Pre-Sales and Sales Process.
- Keeping Updates on the Competitor Activities and Capture feedback on their Performance.
- Sales order booking, collecting payments and liasing with commercial to resolve pending issues.
- Product forecast & indenting.
- Interfacing with service operation & quality problems with service officer.
- Monitoring stocks & retail for top multi brand dealers outlets
- All the business was carried out only based on DD, and no more outstanding related to both in UTCL and CFL.
- Totally 24 new dealers has been appointed for the periods in UTCL, with the help of them 5000 mt sales were achieved in Hosur region (2006-07).
- Number of days has reduced from 7 days to 2 days during the year 2008-09 in UTCL.
- Dharmapuri Districts alone has crossed 5000 MT in the year 2009-2010.
Marketing officer
Coromandel Fertilizers Limited
04.2003 - 08.2006
- Placing orders & collection.
- Co ordination & supervision of Field Assistants, Project Trainees and Market Development Trainees.
- Conducting mass media Campaigns (Van, Jeep and Auto).
- Identifying new potential markets and new dealers and activate the old dealers
- All the business was carried out only based on DD, and no more outstanding related to CFL.
- Three major giant dealers have been appointed and every one made to cross 200 mt sales in the first year of appointment in CFL.
- The old more than one year out standings of 6.5 lacks (pertaining to 2002 – 2003) has been successfully collected during 2005-06 in CFL.
Project officer trainee (contract basis)
Zeneca agro chemicals (Syngenta)
10.1999 - 11.2000
- Conducting mass media campaigns, farm and home visits
- Conducting field demonstration trial
Education
M.B.A -
Anna University
Chennai12.2009
M.Sc - Agricultural Extension
Tamilnadu Agricultural University
10.2002
B.Sc. - Ag
Tamilnadu Agricultural University
08.1999
H.Sc -
Board of secondary education
Tamil Nadu03.1994
SSLC -
Board of secondary education
Tamil Nadu04.1992
Skills
- Sales management
- Market analysis
- Channel development
- Sales forecasting
- Complaint resolution
- Customer relationship management
Personal Information
- Date of Birth: 06/25/77
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Training
Stress Management through Yoga
Disclaimer
I hereby declare that all the statements made here are true, complete and correct to the best of my knowledge and belief. If I selected I will be working on your desire.
Languages
Tamil & English
Distinctions
- College Club Secretary, 1998-1999, B.Sc. (Ag)
- PG-Representative, 2001-2002, M.Sc (Ag)
Academic Chronicle
- M.B.A, Anna University, Chennai, 12/01/09, 72.2%
- M.Sc (Agricultural Extension), Tamilnadu Agricultural University, 10/01/02, 9.43/10
- B.Sc. (Ag), Tamilnadu Agricultural University, 08/01/99, 8.23/10
- H.Sc, Board of secondary education, Tamil Nadu, 03/01/94, 77.5%
- SSLC, Board of secondary education, Tamil Nadu, 04/01/92, 62.8%
Timeline
Senior Manager
Ultratech Cement ltd
05.2025 - Current
Area Manager
Jaiprakash Associate Limited
09.2011 - 09.2018
Assistant Manager
ACC Limited
12.2009 - 08.2011
Territory sales executive
Ultra tech cement Limited
08.2006 - 11.2009
Marketing officer
Coromandel Fertilizers Limited
04.2003 - 08.2006
Project officer trainee (contract basis)
Zeneca agro chemicals (Syngenta)
10.1999 - 11.2000
M.B.A -
Anna University
M.Sc - Agricultural Extension
Tamilnadu Agricultural University
B.Sc. - Ag
Tamilnadu Agricultural University
H.Sc -
Board of secondary education
SSLC -
Board of secondary education