Dynamic Sales Manager with a proven track record at Nippon Paint India, driving 15-20% YOY growth. Expert in channel sales and strategic planning, I excel in dealer management and team leadership, successfully launching innovative products and expanding market reach. Recognized for outstanding performance and relationship building in competitive environments.
Overview
15
15
years of professional experience
Work History
Sales Manager
NIPPON PAINT INDIA (P) LTD
Delhi NCR
02.2024 - Current
Building market share by increasing Extraction, Weighted & Numeric reach in Entire Delhi NCR Market.
Channel Management product focus in conjunction with operational requirements and market inputs.
Capturing optimum.
Establishing short term and long term budgets and developing business plans for enhancing revenues, upgrading channel partners to desirable product mix for the company and Maintaining excellent relationship with channel clientele for sustaining existing relationship.
Distribution Management: Ensuring desired visibility and presence of company’s network and machines in the assigned area of operation thus ensuring optimal spread and brand awareness.
Bringing innovative marketing ideas to the trade thus enhancing both primary & secondary sales of both company and channel partners.
Achieving sales target of the area and continue achieved growth 15-20%YOY on Base.
Expand the business network through appointment of new Distributor, Retailers along with existing 4 Distributors and 130+ Dealers.
Successfully launched new product range (Mileage Maximize Products, CC Products tile Adhesives and VAP ) in the assigned territory.
Responsible for: Depot Handling for Entire Delhi NCR Market, Primary and Secondary Sales, Preparation & redemption of all schemes for Distributors as well as Retailers, Display & merchandising activities at all market development areas, In-shop branding activities at Retailer counters, Various advertising / printing agencies for branding, Making monthly incentive of all Sales Associates at all locations, Meetings & Trainings for Distributors, Retailer, Contractors & Painters.
Nippon Paint is based in Japan and has over 145 years of experience in the paint industry. The number 1 paint manufacturer in Asia, and among the top 4 leading paint manufacturers of the world. Nippon Paint produces high-quality paints and coats for automotive, industrial and decorative sectors. Over the years, Nippon Paint has perfected its products by means of breakthrough paint technology, with an emphasis on innovation and eco-friendliness.
Winner of “King of The Ring” in North Zone India for FY 2025.
Assistant Area Sales Manager
JK Cement Limited (White Cement Div.)
Delhi
08.2019 - 01.2024
Achieving sales target of the area and continue achieved growth 25-30%YOY on Base of 27 thousand MT.
Expand the business network through appointment of new Distributor, Retailers along with existing 23 Stockiest and 1500+ Retailers.
Successfully launched new product range (JK Maxx Paints And VAP) in the assigned territory.
Responsible for demand Generation activities / Sell Out support to Channel Partners.
Handling team of 6 People ME and Sales Associates.
Deliver Value target as per defined norm.
Ensure timely communication about new products offerings and intervention to Dealer & contractors.
Developing retail network and contacts with end Customers.
Ensure site leads qualifying as Professional sites.
Capability development of Sales Team for handling Customer, contractors, Demand Generation Primary & secondary Sales.
Responsible for: Primary and Secondary Sales, Preparation & redemption of all schemes for Distributors as well as Retailers, Display & merchandising activities at all market development areas, In-shop branding activities at Retailer counters, Various advertising / printing agencies for branding, Making monthly incentive of all Sales Associates at all locations, Meetings & Trainings for Distributors, Retailer, Contractors & Painters.
J K Cement Limited is a global Pioneer Brand, head office in Kanpur (U.P.) and is world's 3rd largest manufacturer and marketer of White Cement and No-1 in wall putty, also in brands Home and Building Material, Health care and Education. JK Cement Ltd. products are available in 43 countries across the World.
Winner of “Top Performing AM of the Month Oct 2020” in State.
Winner of “Top Performing AM of the January 2022 in State.
Senior Sales Officer
HIL Limited (CK Birla Group)
Delhi
10.2016 - 08.2019
Responsible for establishing and maintaining regular contact with dealer and channel partners to introduce and promote the sale of company products.
Provide guidance and review the activities of dealer sales; provide training and assist in resolving specific questions or problems related to selling efforts or technical issue.
Responsible for coordinating and implementing presentations with builders, architects and prospective retailers for introducing new products, assisting in selecting product, writing proposals, specifications and obtaining approval of company’s products and helps in Primary and secondary sales.
Monitoring logistics & accounts.
Settling the accounts of Dealers.
Organizing Development activities viz Dealer meet, painter, Plumber meet, Architect and builders meet.
Birla HIL Pipe and Fittings and Wall putty a wholly owned Brand of CK Birla Groups Headquarter in New Delhi and has completed many decades of direct operations Globally and in this time has acquired a significant position in the Indian market as one of the largest selling brands.
Winner of “Sales Champion FY 17” in PAN India.
Winner of “Star of the Month- Sept 2017” in region.
Winner of “Star of the Month- Oct 2017” in region.
Winner of “Star of the Month- Nov 2017” in region.
Winner of “Star of the Month- Dec 2017” in region.
Winner of “Well done- Jan 2018” in region.
Sales Officer
Akzo Nobel India Ltd. (Dulux Paints)
03.2013 - 09.2016
Building market share by increasing Extraction, Weighted & Numeric reach.
Channel Management product focus in conjunction with operational requirements and market inputs.
Capturing optimum.
Establishing short term and long term budgets and developing business plans for enhancing revenues, upgrading channel partners to desirable product mix for the company and Maintaining excellent relationship with channel clientele for sustaining existing relationship.
Distribution Management: Ensuring desired visibility and presence of company’s network and machines in the assigned area of operation thus ensuring optimal spread and brand awareness.
Bringing innovative marketing ideas to the trade thus enhancing both primary & secondary sales of both company and channel partners.
Winner of “Value Achievement-2014” award in region.
Winner of “Best Achiever in PPS –Sept2015” contest in region.
Winner of “Outstanding PPS Performance –Oct2015” contest in region.
Sales Promoter
Assa Abloy India Pvt Ltd.
11.2011 - 02.2013
Accountable for all aspects of Sales, Business Development – Lead Generation/conversion-prospecting-Client Base Development Closing- Negotiation.
Achieving sales target.
Daily interaction with market network (dealers, Architects, contractors).
Identification of new customers & project.
Visit new sites and make meeting with Builders and contractors for sales of Assa Abloy products.
Giving proper solution to all customers query.
Attending customer complaints.
Education
MBA - Marketing
NDIM Affiliated to PTU
New Delhi, India
01.2011
Graduation - Commerce
Allahabad University
India
01.2009
12th -
UP Board
India
01.2006
10th -
UP Board
India
01.2004
Skills
Channel sales and retail marketing
Business development strategies
Dealer and distributor management
Key account management
Liaison and coordination
Strategic planning and execution
Market research analysis
Team leadership
Languages
English
Hindi
Personal Information
Date of Birth: 07/24/85
Marital Status: Married
Internship
Jai Prakash Associates (Jaypee Group), 05/01/10, 07/31/10, Intern, Market awareness, Supply chain analysis., Participated in Rural Market Training.