JAISHIKA RAJPUT

Results-driven Associate Product Manager and UI/UX Designer with a strong foundation in product strategy, UX research, and agile methodology, backed by a Duke University Product Management certification and 4+ end-to-end projects. Proficient in the full product lifecycle — from wireframing and prototyping in Figma to sprint planning and backlog management in Jira and Asana, with data visualization skills in Tableau and workflow documentation via Notion. Skilled at translating user insights into data-informed roadmaps, defining KPIs and OKRs, and collaborating across cross-functional teams to deliver user-centric solutions that align with business goals. Eager to contribute a detail-oriented, empathy-driven approach to a forward-thinking team, supporting go-to-market strategy and impactful product decisions from day one.

• Notion
• Jira
• Tableau
• Figma
• Asana
• Lovable
• Canva
• Google slides
• Google sheets

• Notion AI — Deep Product Teardown-Diagnosed
• Instagram Retention Loop Teardown-Analyzed Instagram's multi-loop retention failure-passive lurkers churning silently and Reels driving low social investment — by mapping the AARRR funnel, Hook Model, and 3 core retention loops (Content, Social, Messaging); proposed Close Friends Streaks, Intent-Based Reels, and a Dormancy Rescue Flow projected to lift Story DAU retention by 5–8% and resurrection rate for 30-day inactive users.
• Swiggy Post-Order Experience Redesign-Redesigned Swiggy's post-order flow to eliminate a critical UX gap where users had zero in-app recourse after checkout errors, driving 23% of all support tickets; led end-to-end PM across problem discovery, user journey mapping, feature spec (10-min edit window + inline address correction), wireframing, and KPI framework design, targeting 35% support ticket deflection, 12% lift in 30-day repeat order rate, and 18-pt NPS improvement.
• Duolingo Onboarding Optimization-Redesigned Duolingo's onboarding to fix a 46% pre-lesson drop-off caused by a mid-flow notification prompt blocking users from experiencing product value; led end-to-end A/B experiment design (5K users/cohort, 2-week MVE at 95% CI), repositioning the notification ask post-first-lesson, and delivered +10pp Day-1 lesson completion and +4pp Day-7 retention, exceeding the 8pp hypothesis target.
• Nykaa Metrics Dashboard | Product Management Case Study-Diagnosed Nykaa's 2.1% conversion rate and low seller visibility as core growth blockers, built a full AARRR metrics dashboard mapping acquisition to CLV with cohort retention analysis, and drove strategic recommendations projected to lift CVR by 15%, repeat purchase rate by 20%, and reduce returns by 12%.
• Redesign IRCTC Website-Figma AI | UI/UX design

• Electronic Arts-Product Management where I developed a solid understanding of different KPIs and skills like project planning, performance management and problem solving.
• Siemens-Project Manager where I developed and applied analytical skills to establish strategic KPIs by utilizing Microsoft Excel and Data Visualization tools.
• LLOYDS-UX Design where I designed and analyzed customer surveys to identify key areas for feature improvement. Utilized data visualization tools to present survey findings and enhancing the impact of UX recommendations.
• Deloitte-Data Analytics where I learned Data Analysis, Data Modelling and Tools like Tableau.
• Tata-Data Visualization where I created data visualizations for TCS to help executives for effective decision making.