Janani Sekar
Chennai
Summary
AI Data Operations and Catalog Quality Specialist with experience in validating LLM-generated product attributes using models such as Gemini, Gemma, and Flash. Skilled in AI output evaluation, model performance analysis, and iterative validation processes to improve attribute coverage and accuracy across large catalog datasets. Experienced in catalog data governance, SOP development, brand data extraction, and third-party content validation. Proven ability to enhance product discoverability through keyword optimization and data quality initiatives while collaborating with cross-functional teams to drive scalable catalog enrichment programs.
Overview
12
12
years of professional experience
Work History
Program Manager
Walmart Global Tech India (5.8+ Years)
Chennai, India
08.2020 - Current
- Validated AI/LLM-generated catalog attributes produced by models such as Gemini, Gemma, and Flash, ensuring accuracy and relevance across large product data batches.
- Performed manual evaluation and iterative validation cycles on model outputs to improve attribute generation quality and reduce catalog data gaps.
- Conducted model performance analysis by measuring attribute coverage and accuracy across validation batches and documenting improvement opportunities.
- Supported AI-driven catalog enrichment initiatives by validating model-generated attribute values and aligning them with defined catalog standards and validation frameworks.
- Designed and standardized SOP frameworks across multiple product categories, establishing the foundation for content validation across GCC catalog programs.
- Conducted brand scraping and structured data extraction from leading brand sources to obtain product titles, descriptions, and feature highlights.
- Managed CSP (Content Service Provider) content validation, refining third-party attribute data in line with SOP guidelines and quality benchmarks.
- Led the Keyword Integration Program to improve organic keyword presence, increasing product discoverability, engagement, and GMV for high-potential but underperforming items.
Digital Marketing
Tablo Noir
Chennai
08.2019 - 08.2020
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility across multiple online platforms.
- Conducted market research and analysis to identify trends, customer preferences, and competitive landscape for informed decision-making.
- Managed social media campaigns, creating engaging content and monitoring performance metrics to optimise audience engagement.
- Collaborated with cross-functional teams to design and implement email marketing campaigns targeting specific customer segments.
SEO & Digital Marketing Upskill
.
10.2017 - 08.2019
- Certifications in: Digital Marketing, SEO, Social Media Marketing, Google Adwords, Meta Ads for Businesses
- Developed and implemented comprehensive SEO strategies to enhance organic search visibility and drive website traffic.
Senior Catalog Associate
Amazon Development Centre
Chennai
12.2013 - 10.2017
- Joined Amazon as Catalog Associate. Was initially part of processing vendor data with respect to amazon standards (NIS). This includes setting up of contents and products onto the catalog (UK Website)
- Got promoted to Senior Catalog Associate (Catalog Specialist 1). There were tasks such as identifying process improvements, mentorship and on-boarding of new hires in addition to the basic responsibilities assigned to me
- Individual and team projects were driven to completion apart from regular tasks assigned. The single point of contact for few processes of the team, Tasked with monitoring team’s performance, liaising with vendors and the retail (buying) team on process related queries/confirmation, handling process-related escalations and calling out relevant root-cause
- Populating, validating and procuring content for Amazon.co.uk product catalog
- Interacting and coordinating with vendors and retail team during item set-up in catalog
- Identifying and implementing process improvement projects by coordinating with Technology and Operations team
- Coordinating with the stakeholders in order to raise Purchase Order requests and other ad-hoc requests
- Efficiently allocating work to the members of the team, managing and maintaining resource utilization in order to achieve team’s goals
- Identifying process errors and providing insights about the same to the team
- Preparation of SOPs on various Products and Processes across marketplaces
- Maintaining track records of resources in the team on an everyday basis.
- Managing backlog situations and extending support during critical scenarios. Regular monitoring of SLA and TAT (turn-around-time) across various processes in the team
- Validating and maintaining the quality content of Amazon catalog on an individual and team level
Education
BE - Electronics and Instrumentation
Easwari Engineering College
Chennai01-2013
Skills
- AI and LLM operations, social media campaign management
- Output validation and quality assurance
- Model performance analysis
- Data management and cataloging
- Product information management
- Content validation and optimization
- SEO and discoverability strategies
- Digital marketing initiatives
- Email marketing strategies
- Customer segmentation and targeting
- Performance analytics and reporting
- Process improvement and documentation
- Stakeholder coordination and collaboration
- Team mentorship and onboarding
Languages
Tamil
English
Websites, Portfolios and Profiles
https://www.linkedin.com/in/janani-sekar-b1195572/
Timeline
Program Manager
Walmart Global Tech India (5.8+ Years)
08.2020 - Current
Digital Marketing
Tablo Noir
08.2019 - 08.2020
SEO & Digital Marketing Upskill
.
10.2017 - 08.2019
Senior Catalog Associate
Amazon Development Centre
12.2013 - 10.2017
BE - Electronics and Instrumentation
Easwari Engineering College