Jayanth Gunturu
Hyderabad
Summary
Results-driven Commercial Leader with over 9 years of experience in P&L ownership, brand management, shopper activation, and digital demand generation. Skilled in scaling revenue, enhancing contribution margins, and driving category adoption while leading teams across GT, MT, and D2C channels.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Business Head, South
Nurture Retail
12.2024 - Current
- Owned South region P&L delivering ₹74.5 Cr topline in FY24–25, on track to do ₹115 Cr in FY25–26 (~53% YoY).
- Led South region with 5 RSMs & 100 field team employees (ASMs, TSMs, SOs, Market Reps) across AP, TS, KA, TN.
- Scaled retail ecosystem to 15,000+ retailers and 40 distributors through go-to-market strategy, assortment optimization, and pricing strategies, driving regional growth.
- Enhanced CM1 through exclusive assortment depth, price-value positioning, and category profitability initiatives, contributing to overall revenue growth.
- Achieved positive CM2 for first time in Nurture's history in December 2025 by implementing cost optimization initiatives, marking a significant financial milestone.
- Facilitated digital collaboration that enabled manufacturers to list brands, lenders to provide credit, and retailers to engage in schemes, improving market participation.
- Strengthened operational governance via credit hygiene, distributor onboarding & field cadence structure.
Category Manager (FMCG)
Reliance Retail
09.2021 - 08.2024
- Managed FMCG category portfolio delivering ₹85 Cr GMV & 1.5M+ orders, improving CM1 by +10 points through Meta-Jiomart Whatsapp Channel.
- Managed category P&L, forecasting, demand planning, assortment, pricing, and promotional architecture, resulting in optimized financial performance.
- Enhanced economics through assortment depth, pack-price architecture, trade incentives, and promo mix optimization, contributing to improved profitability.
- Leveraged digital performance stack: Meta (FB/IG), WhatsApp Commerce, Paid Search, Display/App to enhance trial, conversion, and repeat purchase rates.
- Executed in-store sampling for Private Label products, including Goodlife and Campa Cola, during Bestival Sale to increase brand awareness and customer engagement.
- Led 5 direct reportees distributed across multiple cities, collaborating with CRM, Supply, Creative & Retail Ops teams of Smart Stores for better Adoption.
Circle Sales and Distribution Head
Ninjacart
10.2020 - 08.2021
- Scaled branded fresh portfolio to ₹200 Cr topline while ensuring CM-positive economics across MT & GT.
- Realized a remarkable 75% topline growth and maintained CM1 positivity in the inaugural year, driving a 40% increase in channel growth while managing more than 60 SKUs with 95% forecasting accuracy.
- Formulated and implemented strategic market initiatives, ensuring sustained CM1 positivity.
- Led 20 direct reportees, 125 field sales team members & 60 ground ops staff across Telangana.
- Expanded retailer & key-account penetration improving availability, fill rates & replenishment cycles.
- Aligned assortment between supply & demand, enhancing availability and facilitating network expansion.
- Enhanced operational efficiency by implementing initiatives that increased on-time delivery and app engagement.
Brand Manager NPD
ACC Limited
03.2019 - 10.2020
- Led 10 off-roll field sales team members across MP & UP to successfully commercialize NPD.
- Onboarded 1000+ dealers, 35+ distributors, and 200+ applicators, enhancing category availability and depth.
- Cultivated relationships with major accounts and key decision-makers in CC segment through targeted demand generation initiatives and BTL activities, boosting market presence.
- Collaborated with central customer marketing teams to enhance ACC Atoot Bandhan loyalty program, increasing customer engagement and strengthening brand loyalty.
- Contributed to the COHORT team under the Chief Marketing Officer, working on various new initiatives.
Marketing Manager
Schneider Electric
04.2017 - 03.2019
- Collaborated on demand generation strategies, launched new service offerings, and executed integrated marketing campaigns that resulted in measurable growth.
- Managed roadshows and events, utilizing BTL communication to influence renewals and improve pipeline conversion.
- Enabled GTM execution and field targeting for industrial verticals, supporting renewal enablement.
- Supported TAM/PAM sizing, segmentation, and renewals analysis for ₹500 Cr services portfolio, facilitating informed decision-making.
Software Engineering Analyst
Accenture
06.2011 - 12.2013
- Functioned as SAP ABAP Consultant for production job management at Fortune Global 500 client, optimizing processes to enhance system performance.
- Analyzed business requirements to design and implement customized applications that met client needs and enhanced user experience.
Education
MBA/PGDM - Marketing
Narsee Monjee Institute Of Management Studies
Mumbai01.2017
B.Tech/B.E. - Electrical
COE(A), GITAM
Visakhapatnam01.2011
12th - English
Vijayakrishna Jr College
Andhra Pradesh01.2007
10th - English
Nirmala High School
Andhra Pradesh01.2005
Core Capabilities
- P&L
- Category Management
- Brand & Private Label
- Shopper & Trade Activation
- Digital Performance (Meta, WA, Search)
- Pricing, Promotions & Assortment
- GTM & Channel (GT, MT, D2C)
- Forecasting & Demand Planning
- CRM & Retention
- Distributor/Retail Network
- Team Leadership
Accomplishments
Received appreciation for AMSP - FS India, recognized as one of Schneider's Global Top 5 AMSPs
Certification
Google Digital Marketing & E-commerce Specialization
Languages
English
Proficient (C2)
C2
Telugu
Native
Native
Hindi
Advanced (C1)
C1
Timeline
Business Head, South
Nurture Retail
12.2024 - Current
Category Manager (FMCG)
Reliance Retail
09.2021 - 08.2024
Circle Sales and Distribution Head
Ninjacart
10.2020 - 08.2021
Brand Manager NPD
ACC Limited
03.2019 - 10.2020
Marketing Manager
Schneider Electric
04.2017 - 03.2019
Software Engineering Analyst
Accenture
06.2011 - 12.2013
MBA/PGDM - Marketing
Narsee Monjee Institute Of Management Studies
B.Tech/B.E. - Electrical
COE(A), GITAM
12th - English
Vijayakrishna Jr College
10th - English
Nirmala High School