Joshendra Mandela

Company Overview:

Global University Systems (GUS) is a leading international network of higher education institutions, delivering various undergraduate, postgraduate, professional, and language programs. With campuses and partners across the UK, Europe, North America, and beyond, GUS serves a diverse, global student base through its commitment to accessible, high-quality, and industry-relevant education.

I am seeking a challenging position in a reputable organization where I can leverage over 10 years of expertise in digital marketing, campaign analysis, implementation, and optimization to drive measurable results and ensure exceptional client satisfaction. Successfully managing and optimizing high-performing Google Ads campaigns for leading UK-based educational brands like IBAT, LCCM, LAT, LCCA, and LSSBF UK, focused on lead generation, application growth, and sales performance, using data-driven strategies by using Power BI, SalesForce, and A/B testing to maximize ROI. Continuously implemented campaign enhancements by analyzing performance metrics and audience behavior to improve targeting, conversion rates, and cost efficiency.

Key Highlights:

• Managed Google Ads campaigns across UK-based educational institutions, with a focus on quality lead generation and sales conversions.
• Delivered measurable improvements in application volume and lead quality through ongoing campaign optimization.
• Leveraged Power BI for advanced data visualization and performance reporting.
• Used Salesforce CRM for lead tracking, segmentation, and lifecycle automation.
• Conducted A/B testing to enhance ad performance, CTR, and reduce CPL.
• Applied audience behavior insights to refine targeting strategies and campaign structure.
• Ensured campaigns aligned with business goals, achieving improved ROI and marketing efficiency.

Premium segment gated community apartment construction company.

Company Overview: A leading real estate development, construction, and acquisition firm based in Hyderabad, Honer Homes is known for its innovation-driven approach and commitment to quality. With over 10 million sq. ft. Of property under development and multiple projects in prime locations, the company is reshaping the future of modern real estate.

Key Roles and Responsibilities:

• Managed online lead generation through Google Ads and Facebook Ads, driving high-quality leads for premium residential projects.
• Optimized and maintained all company websites and Google Business Listings (Google Maps) to ensure accurate, up-to-date information, and improved local SEO performance.
• Executed performance marketing campaigns on Google, Facebook, and Instagram, focusing on continuous ad optimization to reduce CPL, and increase conversions.
• Managed daily social media content, including posting with trending and relevant hashtags to boost organic reach and user engagement.
• Collaborated with the design team to develop creative assets for promotional campaigns, seasonal offers, and pricing announcements.
• Handled PPC campaign budgeting, and allocated spends strategically across platforms for maximum ROI.
• Oversaw customer acquisition and CRM integration using platforms like Make, Clove, and Sell.do for streamlined lead nurturing and sales tracking.
• Executed scheduled outreach campaigns via SMS, RCS, WhatsApp, and E-mail to maintain consistent customer communication.
• Monitored and analyzed Google Ads performance, SEO traffic, and social media insights to identify opportunities for campaign improvements.

Project: VUE Residences (Premium Gated Community Apartments)

It is a leading real estate developer in Hyderabad, known for delivering premium, gated community apartments.munity apartments. The company is built on the core values of quality, innovation, and on-time delivery, with a track record spanning over three decades.

Key Responsibilities:

• Led the digital marketing setup for a mega joint venture project, including website development, Google Analytics, Google My Business, and Clove LMS configuration.
• Implemented WhatsApp chatbot integration and SMS DLT registration, streamlining communication and compliance processes.
• Executed high-performing lead generation campaigns via Google Ads, Facebook Ads, and LinkedIn Ads, targeting potential buyers for high-rise, gated community apartments in Hyderabad.
• Managed end-to-end lead monitoring, assignment, and follow-up through round-robin distribution to the presales team for improved response time and lead nurturing.
• Set up and optimized official social media pages and ad accounts across Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Handled content strategy, posting, and engagement campaigns, including special day creatives to boost brand visibility and audience interaction.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

Real Estate Sector Hyderabad, India

Company Overview: A leading real estate development, construction, and acquisition firm based in Hyderabad, Honer Homes is known for its innovation-driven approach and commitment to quality. With over 10 million sq. ft. Of property under development and multiple projects in prime locations, the company is reshaping the future of modern real estate.

Key Achievements and Responsibilities:

• Executed high-impact lead generation campaigns through Google Ads, Facebook Ads, and LinkedIn Ads, targeting premium real estate buyers.
• Achieved a 200% increase in organic website traffic within six months through a comprehensive SEO strategy, including on-page optimization, technical SEO, and content enhancements.
• Conceptualized and launched a 'Refer-a-Friend' campaign, resulting in 50+ new clients, and generating over ₹500M in revenue within 6 months.
• Designed and implemented email marketing campaigns, contributing to 10% of overall property sales, improving customer engagement, and lead conversion.
• Collaborated with cross-functional teams, including sales, design, and tech, to align digital strategy with overall business goals.

Automotive Sector:

Company Overview: Mahavir Group is a leading automotive conglomerate in Telangana and Andhra Pradesh, operating authorized dealerships for Mercedes-Benz, ISUZU Motors, and ŠKODA Auto. With a presence in Hyderabad, Vijayawada, Visakhapatnam, Rajahmundry, and Nellore, the group also manages the manufacturing and nationwide operations of Benelli Superbikes in India.

Key Responsibilities and Achievements:

• Planned, executed, and managed paid ad campaigns for lead generation across Google Ads and Facebook Ads, targeting multiple cities and vehicle segments.
• Conducted competitor keyword analysis, and implemented strategies to improve search visibility and campaign performance.
• Tracked and analyzed marketing campaign performance using tools like Google Analytics, delivering monthly reports with actionable insights to optimize ongoing and future strategies.
• Created and deployed social media content, managed engagement, and increased brand reach through strategic ad placements across Facebook, and Instagram.
• Implemented Google Analytics for website traffic monitoring, keyword research, and user behavior analysis to guide campaign adjustments.
• Handled on-page SEO optimization, including meta tags, robots.txt files, alt tags, internal linking, and sitemap/navigation enhancements.
• Executed off-page SEO activities such as social bookmarking, search engine submissions, directory submissions, article/blog submissions, improving domain authority, and search rankings.

Global IT Solutions Provider

Company Overview: Kellton is a full-service IT solutions provider with a global footprint across the United States, Europe, and Asia, serving diverse industries such as healthcare, finance, retail, and manufacturing. The company has expanded through organic growth and strategic acquisitions to deliver innovative technology solutions.

Key Responsibilities and Achievements:

• Managed product sales and advertising campaigns on major e-commerce platforms, including Amazon (USA and India) and Walmart.com (USA).
• Created, optimized, and updated product listings to improve visibility and conversion rates across Amazon and Walmart platforms.
• Oversaw FBA replenishment shipments and handled FBM activities, including order fulfillment, and logistics management to ensure timely delivery and customer satisfaction.
• Executed and optimized Pay-Per-Click (PPC) campaigns across Amazon Sponsored Ads, Google Ads, and Bing Ads, improving product discoverability and sales.
• Conducted competitor analysis, implemented landing page optimization techniques, and tracked campaign ROI to support performance-based decision-making.
• Led a team of SEO executives, managing the SEO strategy for multiple corporate websites and portals, ensuring top rankings, and organic visibility.
• Utilized industry-standard SEO tools to identify product/category-related keywords for content strategy, listing optimization, and campaign targeting.
• Delivered regular performance reports, campaign insights, and recommendations to key stakeholders for continuous improvement.