Kalpana Singh Chauhan
Chief Event Strategist
Chennai
Summary
Result-focused, analytical, & highly creative Marketing and event professional with 13+ years of experience in B2B marketing, Event management, Business development, Campaign management, Product Promotion,ATL, BTL, Vendor management, Market research & Augmented/Virtual reality event planning. Ability to work independently, problem-solving capacities, creativity, and the ability to react promptly and make decisions in crisis situations.
Overview
18
18
years of professional experience
19
19
years of post-secondary education
4
4
Languages
Work History
Chief Event Strategist
Til healthcare pvt ltd
Chennai
2022.06 - Current
- Drove operational improvements which resulted in savings and improved profit margins.
- Prepared annual event calendar .
- Event stall design and marketing materials
- Vendor managements
- negotiations
- Resolved problems, improved operations and provided exceptional service.
- Carried out day-to-day duties accurately and efficiently.
- Conducted research, gathered information from multiple sources and presented results.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Collaborated with team members to achieve target results.
- Exceeded goals through effective task prioritization and great work ethic.
Head of Marketing and Events
Holoware
chennai, Bangalore
2021.10 - 2022.06
- Formulation of marketing strategies including Digital, Communications and Creative to build a lasting connection with our customers and prospects - Preparing and managing monthly, quarterly and annual budgets & calendar for the Marketing activities - Plan, execute and monitor the ongoing company presence and ensure our brand message is strong and consistent across all social media and other marketing channels
- (like events, email campaigns, web pages and promotional material) - Spearhead the strategic and tactical execution of marketing and advertising campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations across all marketing channels - Identify & execute ways to reach new state & local agencies - Engage with Clients, SI & OEM partners as required (non-opportunity specic) - Prepare online newsletters, Press Releases , Webinars , Outreach Campaigns and promotional emails and organize their distribution through various channels as required - Accountable for assigning & monitoring Marketing Team work activities & deliverables related to Website Dev/Maintenance , Social Media Posts , Email
- Marketing , Case studies, Blogs , Articles , Brochures, Buyer persona template , Video content , Media/Press clippings , Awards, Newsletters etc
- Support/Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing postevent reports and analysis, 1)Worked with several Brands and Managed their events and marketing ideas
- 2) Blog, content writing and news reporting
- 3) Understand requirements and details of each event 4) Understand clients' needs and wants 5) Plan and organize events with attention to nancial and time constraints 6) Book venues and schedule speakers 7) Meet with clients and coordinate with them regularly 8) Look for and compare different vendors (catering, decorators, musicians etc.) 9) Negotiate with vendors to achieve the most favorable terms 10) Hire, train and oversee personnel 11) Evaluate personnel and provide reports 12) Manage all event operations (preparing venue, invitations, food, drinks etc.)
- Accomplishment: Created India's largest corporate activation network of more than 1500 corporate campuses across 10 major cities involving >1.5 million employees.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Event Lead Analyst and Strategist
I-PAC
Chennai
2021.01 - 2022.06
- Devising a catchy campaign slogan that creates a clear contrast with opponents in eight words or fewer
- The slogan is the campaign's marketing tagline that appears in all ads, events, and promotions
- Managing nancial and other regulatory compliance issues to ensure that all paperwork and fees are handled in a timely manner
- Identifying potential sources of funding for the campaign and developing a plan for tapping into those sources
- Preparing a plan for collecting and analyzing voting data to help meet the campaign's goals
- Creating a campaign schedule and design logos, literature, signs, and social media material.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created customized marketing materials to increase product awareness.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Created content strategies for digital media.
- Successfully maintained clean, valid driver's license and access to reliable transportation.
- Resolved problems, improved operations and provided exceptional service.
- Exceeded goals through effective task prioritization and great work ethic.
- Collaborated with team members to achieve target results.
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Co-Founder and Director (Events)
Promogage
Chennai
2020.01 - 2021.01
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Established foundational processes for business operations.
- Prepared annual budgets with controls to prevent overages.
- Introduced new methods, practices and systems to reduce turnaround time.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Directed market expansions to propel business forward, meet changing customer needs.
- Formed senior leadership team through rigorous interviews and extensive candidate research.
Director Government Relations and Events
Augray
Chennai
2015.01 - 2021.01
- Responsible for government and private partnership
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing eld sales action plans
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Identified issues, analyzed information and provided solutions to problems.
- Led projects and analyzed data to identify opportunities for improvement.
- Used coordination and planning skills to achieve results according to schedule.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Prepared variety of different written communications, reports and documents.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Manager -Business development
Attitude events
2014.01 - 2015.06
- Identies marketing opportunities by identifying consumer requirements; dening market, competitor's share, and competitor's strengths and weaknesses
- Provides information by collecting, analysing, and summarising data and trends
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organisations
- Accomplishes marketing and organisation mission by completing related results as needed
- Planning app promotional events and generating lead for sales
- 10) Testing apps
- Accomplishment: Idea of Augmented reality in tourism, worked with Bihar government, Daman government, achieved app downloads and revenue more than target
- And events
- Attitude events
- Chennai 1) Plan event from start to nish according to requirements, target audience and objectives 2) Come up with suggestions to enhance the event's success 3) Prepare budgets and ensure adherence 4) Source and negotiate with vendors and suppliers 5) Coordinate all operations 6) Lead promotional activities for the event 7) Supervise all staff (event coordinators, caterers etc.) 8) Approve all aspects before the day of the event 9)Ensure event is completed smoothly and step up to resolve any problems that might occur 10) Analyze the event's success and prepare reports 11) New client tie up
- Accomplishment: Tie with all big NGO, unicef, who etc tie up with government bodies for events.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Prepared annual budgets with controls to prevent overages.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Applied customer feedback to develop process improvements and support long-term business needs.
AVP-Events & Branding,
Brainsmart Entertainment
Chennai
2014.05 - 2015.05
- Prepared annual event calender and listed all key events
- Resolved issues and recommended actions based on production and compliance reports.
- Identified issues with production, workforce and material sourcing and implemented successful solutions.
- Promoted and led performance enhancement culture by actively coaching and mentoring direct reports.
- Helped VPs add value and growth to annual sales volume.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Orchestrated positive media coverage and stakeholder relations as public face of company.
Manager -Business Development and Events
UnitedHealth Group
Bangalore
2013.12 - 2014.04
- 1) Sales,Marketing 2) Channel Management & Distribution 3) Client Relationship Management 4) Team Supervision 5) Event planning
- Accomplishment: Done tie-ups with many corporate and was able to market and increased the sale of very difficult products of UHG.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Cross-trained existing employees to maximize team agility and performance.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Prepared annual budgets with controls to prevent overages.
- Evaluated suppliers to maintain cost controls and improve operations.
- Maximized performance by monitoring daily activities and mentoring team members.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Improved operations through consistent hard work and dedication.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Used coordination and planning skills to achieve results according to schedule.
- Maintained energy and enthusiasm in fast-paced environment.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
Group Manager
Corporate Solutions
2013.02 - 2013.10
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Prepared, calibrated and monitored production levels to achieve targets.
- Managed third-party manufacturing laboratory in support of analytical transfer, troubleshooting issues and handling all laboratory and manufacturing investigations.
- Reduced meeting time to enhance task-focused hours for each team member.
Event Project Manager
Space Craft Events
Bangalore
2010.11 - 2013.02
- 1)Plan event from start to nish according to requirements, target audience and objectives 2) Composing direct marketing communications 3) Constructing consumer surveys
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Assembled creative and innovative event attractions based on internal capabilities.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Developed and implemented successful marketing plans to generate event revenue.
- Generated ideas to enhance and expand current event offerings.
- Negotiated with vendors to achieve most favorable terms.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
Journalist and News Reader
Doordarshan
patna
2005.01 - 2006.03
- Developing rapport with clients 5) Interviewing, to gauge customer responses to brands 6) Proposing new products and services 7) Sales 8) Selecting and training brand ambassadors 9) Soliciting feedback from customers 10) Writing press releases 11) Come up with suggestions to enhance the event's success 12)Space selling
- Accomplishment : have handled a big expo like global energy with only 3 members team
- Generated revenue more than target
- Patna
- As part of our Journalism course, I have worked Part time as anchor and reporter
- News reading, proof editing ,reporting, news writing , blog and documentary making.
- Delivered local news and feature reports in public radio style for news programs.
Media co-ordinator
Bachpan Bachao Andolan
Patna
2004.06 - 2006.07
- Bachpan Bachao Andolan is an India-based movement campaigning for the rights of children
- It was started in 1980 by Nobel Laureate Mr
- Kailash Satyarthi.
Education
Master of science - communication
Garden city college
2007.07 - 2009.07
B A Journalism - Events , Journalism ,corporate Communication
Makhanlal Chaturvedi University
Patna 2004.04 - 2007.05
10+2 - undefined
Bihar university
2002.06 - 2004.06
10th - undefined
ICSE
1989.03 - 2001.03
Skills
Vendor Management Augmented reality and Virtual reality idea expertundefined
Additional Information
I am writing a book on my own story. Soon it will be publisged.
Timeline
Chief Event Strategist
Til healthcare pvt ltd
2022.06 - Current
Head of Marketing and Events
Holoware
2021.10 - 2022.06
Event Lead Analyst and Strategist
I-PAC
2021.01 - 2022.06
Co-Founder and Director (Events)
Promogage
2020.01 - 2021.01
Director Government Relations and Events
Augray
2015.01 - 2021.01
AVP-Events & Branding,
Brainsmart Entertainment
2014.05 - 2015.05
Manager -Business development
Attitude events
2014.01 - 2015.06
Manager -Business Development and Events
UnitedHealth Group
2013.12 - 2014.04
Group Manager
Corporate Solutions
2013.02 - 2013.10
Event Project Manager
Space Craft Events
2010.11 - 2013.02
Master of science - communication
Garden city college
2007.07 - 2009.07
Journalist and News Reader
Doordarshan
2005.01 - 2006.03
Media co-ordinator
Bachpan Bachao Andolan
2004.06 - 2006.07
B A Journalism - Events , Journalism ,corporate Communication
Makhanlal Chaturvedi University
2004.04 - 2007.05
10+2 - undefined
Bihar university
2002.06 - 2004.06
10th - undefined
ICSE
1989.03 - 2001.03
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