Kamakshi Ray

• Manage brand and digital marketing activities for Inorbit Mall Malad, Vashi, and Hubballi, including campaign planning, mall events, and customer engagement initiatives.

• Execute integrated marketing campaigns across social media, on-ground activations, and seasonal promotions to drive visibility and engagement.

• Contributed to the launch marketing of Inorbit Mall Vizag, supporting digital campaigns, influencer collaborations, content planning, and execution.

• Handle end-to-end social media management across mall properties, including content planning, publishing, creative coordination, and performance tracking.

• Coordinate with agencies, influencers, internal teams, and retail partners for campaign execution and brand communication.

• Monitor social media performance, audience growth, engagement metrics, and ORM.

• Support website updates, campaign landing pages, event listings, and digital content requirements.

• Track campaign performance and digital analytics to support reporting and optimization.

• Developing social media strategies for Instagram, Facebook, and YouTube, driving brand awareness and engagement, resulting in a 21% increase in Instagram followers and a 15% increase in YouTube subscribers.
• Managing 30+ influencer collaborations and leading 10+ celebrity and influencer shoots, monitoring content approvals, and campaign execution to ensure seamless content production and alignment.
• Conceptualizing and executing influencer-driven campaigns, including influencer acquisition and content production, increasing digital audience engagement by 12%.
• Collaborating with agencies to develop innovative brand storytelling strategies via CGI and mixed reality videos, resulting in an 8% increase in Instagram engagement.
• Executing PR initiatives, managing press interactions, and building relationships with media outlets, influencers, and paparazzi, while proofreading and refining media pre-articles and digital features to ensure consistent messaging.
• Optimising digital marketing budgets and achieving 5% cost savings via strategic media planning and influencer collaborations, ensuring maximum ROI.
• Leading WhatsApp Marketing campaigns, resulting in increased customer interaction by 5%, while supporting ATL marketing integrations for aligning digital strategies with broader marketing strategies.
• Managing 15+ brands like Westside, Allen Solly, House of Pataudi, assisting them for amplifying their presence both in-mail and on digital platforms.
• Conducting quarterly performance reviews with agencies, evaluating campaign impact, and refining strategies for optimising engagement and marketing effectiveness, while publishing key reports like quarterly plans, campaign performance reports and monthly trackers.

• Successfully led 15+ digital marketing initiatives, supervising social media, email marketing, Google Ads, and website development, resulting in brand growth and increased engagement.
• Developed and executed SOP campaigns across paid search, display, and social media, optimising performance for B2B and B2C brands, and surpassing KPIs by 4%.
• Conducted competitive research and data-driven analysis to enhance digital marketing campaigns, including refining marketing initiatives to align with target audience.

• Led the In-house content writing team and developed digital content marketing strategies to enhance brand storytelling, engagement and market positioning.
• Created original website content for 10+ clients across various industry domains like B2Bs, Real-Estate, Health & Medical, Fashion & Lifestyle.
• Evaluated key metrics and key performance indicators to measure the effectiveness of content marketing campaigns.

• Produced brand-aligned content for blogs, social media, marketing campaigns, and the company website.
• Supported the marketing team in developing content for advertising and promotional campaigns.

• Coordinated with clients to promote brand services, ensuring seamless communication and enhancing customer experiences via personalized interactions.
• Supervised post-purchase engagement and email marketing efforts, delivering 40+ emails daily to promote services and increase sales by 10-15%.

• Managed social media presence on LinkedIn and Facebook, leading interns in designing, creating, and promoting company blog across digital channels to enhance brand visibility.
• Created and published 6+ high-quality blog posts, promoting them on various social media platforms using digital strategies and SEO techniques to engage audience and drive traffic.