Kapil Puraswani

• Achieve regional sales targets by driving revenue and profitability across all exclusive brand outlets (EBOs) in the West and South zones.
• Expand the retail footprint by scouting premium locations, assessing market potential, and launching new company-owned or franchise-operated EBOs in key cities across both regions.
• Lead and develop store teams, including EBO store managers and fashion consultants, ensuring high energy, low attrition, and alignment with regional KPIs.
• Optimize inventory and stock hygiene within the regions to ensure excellent product availability, seamless size assortments, and minimal stock aging across all EBOs.
• Enforce visual merchandising compliance strictly according to brand guidelines to maintain identical, premium store aesthetics across both the West and South territories.
• Analyze store-wise sales data and regional performance metrics to generate daily MIS reports, track product performance, and identify localized menswear trends.
• Manage operational cost budgets for all EBOs in the territory, keeping store expenses, shrinkage, and overheads within approved limits.
• Conduct regular store audits and extensive regional travel to ensure seamless operations, audit cash handling, and monitor staff discipline.
• Implement localized marketing initiatives and store-specific promotional campaigns to drive footfall, enhance customer walk-ins, and clear seasonal menswear collections.
• Deliver regular training programs to EBO staff on fabric technicalities, tailoring fits, current menswear styling trends, and upselling techniques to increase average ticket value.

· Achieving monthly & Yearly ABP for store

· Maintaining strong operation parameters and KPIs

· Controlling shrinkage and taking required measures for preventing it

· Reviewing Operational efficiency on day to day basis

· Control over store inventory and racking efficiency on brand and department level

· Reviewing Department Manager's and other function head's performance on weekly basis

· Maintaining high VM standards with the help of VM Manager and striving for best presentation for customers at any given point of time

· Implementation of promo/offers with speed & accuracy

· Sharing qualitative & quantitative feedback with the organization on promo/offers

· Minimizing & controlling operation expenses for better store P&L

· Reviewing P&L and taking required measures to make store profitable (EBIDTA)

· Daily review of customer complaints/feedbacks for better customer satisfaction and service

· Conducting trainings and Learning & development sessions for the team

· Connecting with FEC team for stock requirements.

· Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.

· Monitored data analytics to identify trends, opportunities, and areas of improvement within the cluster operations.

· Led training initiatives that enhanced employee skills, knowledge base, and productivity levels across various functions within the organization.

· Developed efficient operational processes to optimize resources and improve overall cluster performance.

· Identified potential risks or issues related to business continuity early on through proactive monitoring measures allowing for swift resolutions before escalation occurred.

· Achieved higher team performance by implementing effective coaching and mentoring strategies for cluster staff.

· Increased customer satisfaction by addressing client concerns promptly and implementing appropriate solutions.

· Monitored Store managers and staff performance through quarterly review assessments.

· Trained Store managers on company policy and procedure for similar performance throughout cluster.

mize sales & profitability

· Formulate & implement store strategies

· Control & monitor expenses through efficient operations

· Prepare financial budgets for entire year

· Business Review with the team on Weekly & Monthly basis

· Promote awareness of local trading patterns, environment, competitor activities

· Maintain the best retail standards as per the market positioning of the brand, besides ensuring all stores are legally compliant

· Execution of SOPs for new and existing stores by involving right functional resource for specific activities

· PI & global stock count to control shrinkage

· Monitoring Stock level at stores and ensuring DC is filled

· Conceptualized, planned and led the successful execution of merchandising, inventory and IT operations for new store opening in PMC-Kurla, Infiniti Malad, Sindhubhavan Ahmedabad & Alfa One

· Plan, implement and monitor the regional operational strategy

· Oversee operations to ensure efficiency

· Recruit, hire and train new store employee

· Set up and monitor store KPIs

· Ensure compliance with the company's policies and operational guidelines

· Identify operational bottlenecks and suggest solutions for improvement.

· Achieving monthly & Yearly ABP for store

· Maintaining strong operation parameters and KPIs

· Controlling shrinkage and taking required measures for preventing it

· Reviewing Operational efficiency on day to day basis

· Control over store inventory and racking efficiency on brand and department level

· Reviewing Department Manager's and other function head's performance on weekly basis

· Maintaining high VM standards with the help of VM Manager and striving for best presentation for customers at any given point of time

· Implementation of promo/offers with speed & accuracy

· Sharing qualitative & quantitative feedback with the organization on promo/offers

· Minimizing & controlling operation expenses for better store P&L

· Reviewing P&L and taking required measures to make store profitable (EBIDTA)

· Daily review of customer complaints/feedbacks for better customer satisfaction and service

· Conducting trainings and Learning & development sessions for the team

· Connecting with FEC team for stock requirements.

· Making sure the shop floor runs smoothly

· Meeting the store's monthly targets and handle budgets

· Dealing with any enquiries and complaints and monitor customer service

· Checking that the products are displayed as per VM Standards

· Ensuring all pricing, signage, and displays are correct at all times

· Keeping on track Operation Parameters (Customer Entry, Conversion, Ticket Size, and Unit per Ticket)

· Assisting Cluster Manager with providing a strong leadership presence and control in store, while ensuring that all customers receive good service and quality merchandise

· To help Cluster Manager in identifying training needs and providing ongoing training opportunities to the team as needed

· To enforce all company policies and procedures, including health, safety, and security

· To review Store P&L and work accordingly to make store profitable.

· Achieving Sales targets Allocation of space for the brand and analyzing the sales

· Sales Reporting and analyzing the returns for the display space given

· Sales forecasting on a daily and weekly basis

· Analysis of fast moving styles and timely action for the non –moving stocks

· Analyzing the market trends and fashion and finding the missing categories on the shop floors and informing the core buying team for the same

· Active Interaction and problem sorting with customers

· Ensure maintenance of high standards of customer service on the floor

· Collecting regular feedback from customer regarding merchandise and Level of customer service

· Giving every customer a reason to come back

· Maintaining high degree of visual merchandising.