Kapil Bansal

Digital Commerce:

• Owned the product strategy and launch of Marketplace and Supply Chain flows for Walmart, Africa.
• Designed complex omni-channel workflows, including Buy Online and Pick Up In-Store, and unified B2B and B2C flows tailored to South Africa's retail operations.
• Scaled the business to over 15,000 sellers and 600,000 listings, driving $150 million in GMV yearly.
• Developed autonomous AI-powered seller support solution, automating 40% of seller queries.
• Led a team of 8 product managers and collaborated with over 90 engineers and designers to oversee the product strategy.

Ad Monetization:

• Launched a self-serve SaaS product for Display and Sponsored Product Ads, along with Audience Manager, growing the business to $10 million per year in SaaS revenue.
• Achieved multi-fold advertising revenue growth for retailers like Walmart Canada, Walmart Chile, Myntra, Noon.com, and more.
• Launched an LLM-based search query classifier for sponsored search ads, improving ad relevance and CTR by 7%.

• Scaled UPI payments from inception to 40 million monthly active users.
• Optimized onboarding flow for UPI users, increasing the conversion rate by approximately 30%.
• Enhanced merchant transaction flows for UPI, boosting the conversion rate by approximately 20%.
• Collaborated with top merchants, such as Zomato, Hotstar, Reliance Jio, to facilitate seamless UPI payments.
• Worked with a team of 30 engineers and designers to enhance the overall platform experience.

• Optimized hotel search result page, reducing drop-off rate by approximately 30%.
• Developed hotel recommendations based on user history, increasing the conversion rate by 10% for repeat users.
• Launched an inventory and price management tool for the effective management of 50,000 domestic hotels.
• Designed a content management tool to streamline static content and images of hotels.

• Launched a last-minute hotel booking app, ensuring a seamless customer experience.
• Collaborated with 10 engineers and UX designers to enhance user interactions.
• Optimized hotel search results and conducted A/B testing to improve usability metrics.
• Enhanced mobile site for Coupondunia, increasing merchant page conversions by approximately 15%.

• Launched an online coupons platform in the US and India, attracting 2,000 merchants to buxoff.com.
• Developed browser extensions for Google Chrome and Firefox to deliver relevant offers.
• Implemented automated offer notifications to inform users of the latest promotions on visited e-commerce sites.

• Integrated PayU as a payment gateway for net banking transactions.
• Merged hotel and flight APIs from leading providers to display real-time inventory and pricing.
• Developed a backend interface for the product and operations teams to track consumer activity.
• Automated campaign creation and marketing spend on Google through AdWords API integration.