Reading, Travelling, Equity Investing
Karan Khaitan
Consumer & Marketing Insights
Goregaon East, Mumbai, India
Summary
- Result oriented Market Researcher with 7.5 + years of varied experience in CMI and Client Relationship Management roles
- Skilled in Quantitative consumer research, MBA from Mumbai University with a Post Graduate Certification in Market Research from Nielsen Academy
- Worked with an FMCG major on Home Care category. On the agency side, serviced clients across diverse industries such as FMCG, Media, E-Commerce and Consumer Durables
- Experienced in providing integrated solutions using diverse data sources
Overview
7
7
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Assistant CMI Manager
Hindustan Unilever
Mumbai
05.2020 - 05.2021
- Part of the Home care team. Portfolio included laundry brands like Surf Excel Matic, Comfort and Love & Care
- Work entailed partnering the Brand teams to provide insights and strategic solutions bridging the gap between business objectives and research for South Asia region
- Drove meta learnings and provided integrated solutions using data sources like BHTs, Creative Evaluation, CPTs, Qualitative Research, Consumer Connects, Consumer Panel and Retail Audit.
Research Manager
Ipsos
06.2019 - 04.2020
- Brand Health Tracking, Creative Evaluation and other Ad hoc studies for clients from diverse categories such as Colgate, Flipkart, Star India and Diamond Producers Association
Senior Research Manager (joined as Research Exec)
Kantar Millward Brown
01.2016 - 05.2019
- Brand Health Tracking and Creative Evaluation for leading FMCG clients like Parle, Heinz, Bajaj Consumer Care and Cipla Health
- Derived Meta learnings from Heinz creatives to optimize new creatives
- Non-core responsibilities included grooming fresh recruits and platform transition of ongoing Brand Health Trackers
Executive, Consumer Insights
Nielsen
08.2014 - 12.2015
- U&A, Brand Health Tracking, Product testing, Concept testing for leading FMCG clients like Marico and Tata Chemicals.
- Non-core responsibilities included online dashboard creation for Brand Health Tracks and tracking revenue collections for IPG
Management Trainee
Darashaw
06.2012 - 05.2013
- Part of the Investment Banking Sales team which carried out private placement of debt instruments with financial institutions like banks, insurance companies & mutual funds
Education
Post Graduate Program in Market Research - Market Research 74%
Nielsen Academy (Northpoint Centre of Learning)
07.2013 - 06.2014
Masters in Management Studies (Mumbai University) - Marketing 66%
N.L. Dalmia Institute of Management
08.2010 - 04.2012
Skills
Client Servicing
Proposal Creation
Questionnaire Writing
Data Visualization
Data Analysis
Report Writing
Presenting key insights and research findings
Meta Analysis
Integrated insights and solutions
Certification
Diploma in Advertising & Public Relations - WE School
Accomplishments
- Won Kantar South Asia Award – 2018
- Secured 2nd Rank in PGPMR (2013-14) at Nielsen Academy
- Won Outstanding Council Award as Secretary of Industry Interface Council for 2013-14 at Nielsen Academy
Interests
Timeline
Assistant CMI Manager
Hindustan Unilever
05.2020 - 05.2021
Research Manager
Ipsos
06.2019 - 04.2020
Senior Research Manager (joined as Research Exec)
Kantar Millward Brown
01.2016 - 05.2019
Executive, Consumer Insights
Nielsen
08.2014 - 12.2015
Diploma in Advertising & Public Relations - WE School
04-2014
Post Graduate Program in Market Research - Market Research 74%
Nielsen Academy (Northpoint Centre of Learning)
07.2013 - 06.2014
Management Trainee
Darashaw
06.2012 - 05.2013
NISM Series V-A: Mutual Funds Distributors Certification
06-2012
Educate Program - TAM Media Research
04-2012
Masters in Management Studies (Mumbai University) - Marketing 66%
N.L. Dalmia Institute of Management
08.2010 - 04.2012
Certificate Program on Capital Markets – Bombay Stock Exchange & JBIMS
01-2010