Karthik R. Iyer
Group Head Strategist | Marketing Specialist
Mumbai
Summary
Marketing leader with a proven track record in driving brand strategy and business growth. Expertise in content strategy, analytics, and creative direction, with a focus on real estate and FMCG sectors. Successfully managed cross-functional teams to enhance brand recognition and market share. Led award-winning experiential campaigns, including recognition at the Economic Times Real Estate Awards 2026 and E4M Neons OOH Awards for innovative outdoor advertising.
Overview
5
5
years of professional experience
Work History
Head of Group
Mo mantra
05.2025 - Current
- Lead the Real Estate and FMCG vertical at Mo Mantra, managing a business portfolio of 13+ brands.
- Drive a monthly fixed revenue of 14+ lakhs from retainers, with project revenue crossing 40+ lakhs in the current financial year.
- Manage and mentor a cross-functional team of Client Servicing executives, a Social Media Manager, designers, editors, and copywriters.
- Plan and execute brand strategy, communication, and launch roadmaps for major real estate clients including Chandak Group, MICL, DGS Group, and Moongipa Group.
- Deliver strategic planning for high-value launches that contribute to consistent revenue growth for both the agency and clients.
- Oversee production for large-scale campaigns and ad films for brands such as BJP(bihar election), PayNearby(digital nari radio), AM/NS, and Chandak Group(Vanshaj, pehchan banani hai).
- Lead coordination across creative, production, and digital teams to deliver campaigns with strong turnaround and measurable outcomes.
- Support CXOs with actionable insights, brand architecture, and pitch strategies that help win and retain high-ticket clients.
- Led award-winning experiential campaign for Chandak Vansham, recognised with Excellence in Experiential Marketing Campaign at The Economic Times Real Estate Awards 2026, delivering high-recall neighbourhood activation and brand visibility.
Brand Strategist
Mo mantra
04.2024 - Current
- Led branding initiatives for high-profile clients such as Eisai Pharma, Chandak, Dhuleva, Agarwal, Motilal Oswal, Champion Biscuit, Joyo Plastic, etc., resulting in increased brand recognition and market share.
- Conceptualized and executed rebranding strategies that redefined brand perceptions and elevated client positioning in competitive markets.
- Spearheaded end-to-end campaign planning, from ideation to performance analysis, ensuring alignment with brand vision and goals.
Sales Manager
Piramal Realty
01.2023 - 04.2024
- Managed customer accounts and customer relationships.
- Established relationships with key customers, providing personalized service and support.
- Provided coaching and feedback to staff on an ongoing basis in order to improve job performance.
- Analyzed sales data to identify trends and make recommendations for improvement.
- Monitored competitor activity to stay ahead of the competition in terms of products, services, and pricing.
Technical Sales Manager
Pramuk Healthcare
07.2018 - 11.2020
- Collaborated with multiple cross-functional teams to ensure successful product launches.
- Monitored performance metrics related to system availability, response times and resource utilization.
- Negotiated vendor contracts that provided best value while meeting organizational needs.
- Resolved escalated technical issues in a timely manner while providing excellent customer service.
- Mentored junior staff members in technical concepts as well as professional development techniques.
Education
MBA - Marketing
IES MCRC
Mumbai05-2023
Btech - Biotechnology
Dy Patil University
Mumbai05-2018
Skills
Content strategy
Creative direction
Strategic planning
Project management
Teamwork and collaboration
Partnership development
Product positioning
Advertising campaigns
Promotional planning
Timeline
Head of Group
Mo mantra
05.2025 - Current
Brand Strategist
Mo mantra
04.2024 - Current
Sales Manager
Piramal Realty
01.2023 - 04.2024
Technical Sales Manager
Pramuk Healthcare
07.2018 - 11.2020
MBA - Marketing
IES MCRC
Btech - Biotechnology
Dy Patil University