KATHIRRAVAN K
Cuddalore
Summary
Results-driven lead generation specialist with a proven track record of driving business growth through targeted prospecting, strategic outreach, and lead nurturing. Proficient in leveraging CRM tools and data analysis to identify, qualify, and convert leads into valuable customers. Committed to continuous improvement and staying updated with industry best practices to deliver exceptional results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Executive Lead Generation
PreludeSys India Pvt. Ltd.
Chennai
02.2019 - Current
- Spearheaded lead generation initiatives, employing advanced search engine tools to identify and qualify B2B contacts for clients across diverse industries.
- Develop and execute comprehensive lead generation strategies resulting in a 50% increase in qualified leads within the first six months of implementation.
- Leveraged Salesforce CRM to streamline lead management processes, track lead interactions, and analyze lead data.
- Transferring data from various internal and external sources i.e., LinkedIn Sales Navigator, ZoomInfo, other Job boards, etc., into the CRM – Salesforce and checking existing data discrepancies/duplicates.
- I support the Salesforce and Microsoft Dynamics teams, to build a customized database for the Marketing Campaign List.
- Conducted rigorous quality checks on leads generated through various channels, including data validation, lead scoring, and segmentation, ensuring accuracy and relevance before handoff to the sales team.
- Trained and mentored junior team members on lead generation best practices, resulting in improved team performance and efficiency.
Process Executive
Infosearch BPO Services Pvt. Ltd.
Chennai
07.2018 - 01.2019
- Applied advanced image restoration techniques to enhance the quality and clarity of damaged or degraded images, meeting stringent quality standards and client expectations.
- Utilized optical character recognition (OCR) technology to extract text and data from scanned documents and images, enabling efficient data entry and analysis.
- Collaborated closely with clients to understand their image processing requirements, provide regular updates on project progress, and address any concerns or feedback promptly.
- Provided training and guidance to team members on image processing techniques, software usage, and quality assurance best practices, contributing to a skilled and proficient workforce.
Education
Bachelor of Engineering - Electronics & Communication Engineering
Jayaram College of Engineering & Technology
Trichy, Tamil Nadu04-2017
Skills
- Proficiency in CRM software(Salesforce)
- Experience with lead generation tools (eg, LinkedIn Sales Navigator, ZoomInfo, Apolloio)
- Strong communication and negotiation skills
- Excellent time management and organizational skills
- Ability to analyze data and trends to identify potential leads
Accomplishments
- Best Performer Award in PreludeSys(2022-2023)
- Best Team Award in PreludeSys(2023-2024)
Certification
- Fundamentals of Digital Marketing by Google
Timeline
Senior Executive Lead Generation
PreludeSys India Pvt. Ltd.
02.2019 - Current
Process Executive
Infosearch BPO Services Pvt. Ltd.
07.2018 - 01.2019
Bachelor of Engineering - Electronics & Communication Engineering
Jayaram College of Engineering & Technology
- Fundamentals of Digital Marketing by Google
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