Summary
Overview
Work History
Education
Skills
Accomplishments
Projects
Timeline
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Kaveri Kapoor

Summary

A seasoned and enthusiastic digital marketing professional with 8+ years of experience in carrying expertise in the search engine, social media, and PPC marketing with affiliation in Google Ads. Have played a crucial role in driving online presence, brand awareness, and customer engagement, I have also been accountable for developing and executing effective strategies to achieve business goals and enhance online visibility.

Overview

9
9
years of professional experience

Work History

Digital Marketing Manager

Happyfares
Delhi
02.2023 - Current
  • Developed and executed campaigns to drive website traffic and increase brand awareness.
  • Managed team for social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest. Also, built strong relationships with influencers for targeted promotions.
  • Responsible for revenue management of $5-6 million monthly spends for the Google Ads team and exhibiting 20% month-on-month revenue growth with ROI increment.
  • Ensuring the team members' growth by effective capacity planning, organizing, and conducting team training sessions, along with timely skill evaluation.
  • Managing client relationships with different service-providing firms like Mfilter, Trafficguard, Wigzo, #letsinfluence, etc. By planning growth hack business initiatives and providing detailed performance and return on investment reporting and analysis.
  • Participated in industry conferences, events, webinars, and workshops to stay abreast of the latest developments related to revenue management best practices.
  • Negotiated contracts with vendors such as web designers, copywriters and photographers.
  • Provided timely reports on the progress of various projects related to digital marketing initiatives.

Group Lead (Meta)

Wipro
Gurugram
04.2022 - 01.2023
  • Worked on behalf of client Meta
  • Leading a Meta Digital Strategy & Performance Marketing Team of 15+ Account Managers & Associates.
  • Designing a full-funnel marketing approach for a few famous brands in India belonging to BFSI, E-commerce, OTT, Food Tech, and other Business Verticals.
  • Led first Accelerate programme of Meta in India.
  • Conducted weekly and Monthly Business/Performance Reviews with the client and exhibited constant performance growth in the process.
  • Responsible for taking One-o-One Team Sessions and mentoring the team for achieving monthly business targets/KPIs.
  • Helped the agencies to onboard 10+ new clients in a quarter by participating in the Business Development pitches from the client's end.
  • Was Responsible for Revenue management of $10 Million USD, quarterly spends via Meta Ads as a channel.
  • Delivered the quarterly business targets with a CSI rating of 90% and above.
  • Supervised day-to-day workflow of employees in order to maximize productivity and maintain quality standards.
  • Developed initiatives for process improvement and reviewed and assessed ongoing operations.
  • Managed an account portfolio of 50+ Meta partnered digital marketing agencies and provided them the potential support and services related to Performance marketing Meta Ads platform

Assistant Manager Training

WNS
Gurugram (Google Office)
01.2021 - 04.2022
  • Promoted as Assistant Manager Training for Google Ads.
  • Launched CSAT project for upselling process.
  • Maintaining agent level data dashboards and client communication.
  • Working with the team on root cause analysis and TNIs for continuous process improvement.
  • Projects on Performance Max when it was launched.
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Collaborated with management on developing strategic plans for achieving business goals.

Quality Lead

WNS
Gurugram (Google Office)
06.2019 - 01.2022
  • Help the Google Ads account managers strategies and upsell the correct products to their advertisers and prepare Google Ads product reference documents and Training Plans for the Process.
  • Conducting end-to-end quality audits for outbound Google Ads Optimization transactions on interaction with customers.
  • Lead multiple lean projects positively impacting Business Metrics of the current Google Ads project.
  • Coaching and managing quality a team of 15-20 associates with Product/ Process learning.
  • Creating modules, training documents and one-sheeters for extensive topics
  • Maintaining agent level data dashboards and client communication.
  • Working with the team on root cause analysis and TNIs for continuous process improvement.
  • Regular RCA- CAPA module preparation for performance improvement and efficient feedback mechanism.
  • Manage client escalations and working on their resolutions with team.
  • Real time monitoring and ensure all SLAs are met.

Senior Process Executive

Cognizant
Gurugram (Google Office)
08.2018 - 07.2019
  • Deal with SMB and LCS clients to help them optimize campaigns and suggest account structure more suitable for their business.
  • Help scale client's business with providing suggestions on suitable campaign types based on business models.
  • Perform basic to advance account optimization activities like keyword research, suggest audience types and creative options for better brand visibility.
  • Conducted sessions for high-ticket clients on product features, implementing and troubleshooting with Google Shopping & Search, executing PPC campaigns, analyzing performance and achieve their goals on the platform.
  • Analysis of campaign performance and formulating optimization strategies.

Business Operations Associate

Accenture
Gurugram (Google Office)
06.2018 - 05.2019
  • Worked for Google G.tech Process.
  • Specialize in Google Ads - Shopping and Search (Majorly) campaigns and perform daily account management activities.
  • Collaborate with Google account managers to implement marketing strategies for the better of the client's business.
  • Provide Google Shopping strategy to global brands: offering resourceful problem solving to increase online sales.
  • Conduct training sessions for the knowledge growth of the team on the latest updates.
  • Troubleshoot and optimize issues faced by the clients with regards to performance, policies, & UI and recommend solution.
  • Provide recommendations on client's investment and align budget across different type of campaigns.
  • Job role also included ensuring the work done by team members was of high quality.
  • Handle LCS Google Ads accounts, the customer base was high value customers like Walmart, Amazon, BMW etc. Google assigns managers to large spending customers who contacted us for performance related issues via emails or Google Video Call.
  • Work profile included troubleshooting issues related to analyzing ad traffic to identify issues related to ad not serving, drop in performance, policy related issues, warning and suspensions of Merchant Center,accordingly analyzing the root cause.

Practitioner Associate

Concentrix
Gurugram
06.2016 - 08.2017
  • Worked for the client Amazon UK marketplace.
  • Troubleshoot queries and concerns related to Amazon Seller account.
  • Made outbound calls for sellers for resolving their concerns.
  • Contributed to company achieving and holding industry-leading customer service ratings.
  • Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
  • Assisted sellers with platform requirements for renewals and upgrades.
  • Provided sellers with accurate information concerning platform policies for sales, database issues and listing inaccuracies.
  • Provided seller support on refunds, posted feedback and policy changes.

Education

B.com hons. - Business, Management, Marketing And Economics

Delhi University
01.2016

Skills

  • Google Ads
  • Microsoft Ads
  • Campaign Management
  • Search Engine Marketing (SEM)
  • Generating Brand Awareness
  • Campaign Launch and Lifecycle Management
  • Data Analysis
  • Quality Management
  • Vendor Management
  • Customer Service Management
  • Business Process Improvement
  • Communicational Skills
  • Leadership Skills
  • Decision-Making
  • Strategic Planning
  • Voice of the Customer
  • Customer Experience
  • Customer Engagement

Accomplishments

  • Nominated for 30 under 30 Pitch Marketing Awards 2023 representing Happyfares.
  • Lead first Accelerate programme in India for Meta and received excellence certificate.
  • Best Group lead for overachieving targets for first quarter of new programme.
  • Best Quality lead Award for driving Csat in Upselling process in WNS.
  • Received best trainer Award for Search optimization training in WNS.
  • Received 8 monthly best performer certificates in cognizant.
  • Meta Certified Digital Marketing Associate - Meta
  • Google Ads Certified

Projects

  • Machine Language Pre-check Ads Operations Project
    Collaborated with the technical teams of the stakeholders to create a
    process where machine learning was used to highlight high-risk cases
    with critical errors that can be escalated proactively before sharing
    insights with the customers, where feedback was cascaded to the
    technical teams during the pilot phase to resolve bugs. Organize and
    submit weekly/monthly reports for the overall performance of the
    program for this project.
  • CSAT Project, where Csat was launched for 50 clients first to
    understand our agents providing solutions to optimize Google ads is
    impacting their business goals.
  • Pmax Project, to make understand importance of pmax campaign, how it
    is useful to serve different sections in one campaign.
  • Voice of Customer Project, where challenges of advertisers was priority
    and training was passed to agents on basis of concerns received from
    customers.
  • Worked as a contracter for USA and Dubai-based firms like Tennishop, Pro Se Pro, Solidcore, Effy Jewelry, etc. for sharing strategies.

Timeline

Digital Marketing Manager

Happyfares
02.2023 - Current

Group Lead (Meta)

Wipro
04.2022 - 01.2023

Assistant Manager Training

WNS
01.2021 - 04.2022

Quality Lead

WNS
06.2019 - 01.2022

Senior Process Executive

Cognizant
08.2018 - 07.2019

Business Operations Associate

Accenture
06.2018 - 05.2019

Practitioner Associate

Concentrix
06.2016 - 08.2017

B.com hons. - Business, Management, Marketing And Economics

Delhi University

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