Kavidharshani Sri Renganathan
Chennai
Summary
Over 13 years of experience in Sales and Marketing across diverse industries. Proven track record in problem resolution, enhancing customer satisfaction, and driving operational improvements. Consistently achieved cost savings while increasing profitability. Strong marketing executive committed to team success through diligence, attention to detail, and organizational excellence.
Overview
15
15
years of professional experience
Work History
SENIOR PRODUCT MANAGER
MEDIFIX PVT LTD
03.2022 - Current
- Performing research to determine customer requirements and preferences.
- Overseeing a product development team for the duration of the projects.
- Creating and communicating a strategy for the development of a product.
- Setting sales objectives that align with consumer demand to reach sales goals.
SENIOR BUSINESS DEVELOPEMENT MANAGER
AD FILMS
04.2020 - 03.2022
- Establishing relationships with other media agencies to promote growth and retention of the organization.
- Generating new sales.
- Developing project budget and managing production cost.
- Monitoring social media and online sources for industry trends.
BUSINESS DEVELOPMENT EXECUTIVE
CEO MEDIA GROUP
12.2019 - 03.2020
- Preparing a public relations presentation and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.
- Pitching warm and cold prospects.
- compiled product, market and customer data to forecast accurate sales and profit projection.
SENIOR EXECUTIVE - MARKETING AND KEY ACCOUNTS
VARUN BEVERAGES PVT LTD
09.2016 - 12.2019
- Consulting with product development teams to enchance the products on customer data.
- coordinating on production of videos social media post and other all promotional collateral
- Compiled product market and customer data to forecast accurate sales and profit projection
- Planning events trade shows and vendor fair.
- Handling annual budgeting for ATL and BTL.
SENIOR MARKETING EXECUTIVE
THE SEVENTH DIMENSION
12.2013 - 06.2016
- Servicing existing customer and keeping up the rapport indeed.
- Reaching new leads to embrace the client portfolio.
- Proof reading all marketing collateral ahead of printing to eliminate errors.
- Coordinating staffing for various marketing events-mainstream Pharma industry.
MARKETING COORDINATOR
VOICE OF ASIA
09.2010 - 12.2013
- Succesfully cooperated and communicated within the team and coordinated communications between the Marketing.
- Preparing Sales reports & handling documentation.
- Attending client inquiries.
- Coordinating with the external events and meetings.
Education
IHD IN INFORMATION TECHNOLOGY
IDM - COLOMBO 06
COLOMBO08-2013
G.C.E O/L -2007 & G.C.E A/L - 2010
HINDU LADIES COLLEGE
COLOMBO12-2010
MBA - PG IN SPECIALIZED IN MARKETING MANAGEMENT
CIM
COLOMBOSkills
- CLIENT SERVICING
- CORPORATE EVENT MANAGEMENT
- MEDIA ADVERTISING
- DIGITAL MARKETING
- PRO
- TELESALES
- TEAM LEADERSHIP
- SALAES MANAGEMENT
Timeline
SENIOR PRODUCT MANAGER
MEDIFIX PVT LTD
03.2022 - Current
SENIOR BUSINESS DEVELOPEMENT MANAGER
AD FILMS
04.2020 - 03.2022
BUSINESS DEVELOPMENT EXECUTIVE
CEO MEDIA GROUP
12.2019 - 03.2020
SENIOR EXECUTIVE - MARKETING AND KEY ACCOUNTS
VARUN BEVERAGES PVT LTD
09.2016 - 12.2019
SENIOR MARKETING EXECUTIVE
THE SEVENTH DIMENSION
12.2013 - 06.2016
MARKETING COORDINATOR
VOICE OF ASIA
09.2010 - 12.2013
IHD IN INFORMATION TECHNOLOGY
IDM - COLOMBO 06
G.C.E O/L -2007 & G.C.E A/L - 2010
HINDU LADIES COLLEGE
MBA - PG IN SPECIALIZED IN MARKETING MANAGEMENT
CIM
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