KEERTHANA MURALIBABU
Chennai
Summary
Marketing and Sales Professional with 4+ years of experience, proficient in driving customer satisfaction and achieving business growth through expertise in digital and traditional marketing channels. Seeking Marketing Manager role to apply strategic planning, campaign management, and team leadership skills for business success.
Overview
12
12
years of professional experience
Work History
Sales and Marketing Lead
Fifth Angle Studios
Chennai
01.2021 - 12.2022
- Developed and executed marketing strategies that boosted the company's brand presence by 30%
- Managed a cross-functional team to run campaigns, oversee social media channels, and execute marketing promotions
- Collaborated with the sales team to design sales funnels and improve lead generation by 25%
- Created content strategies that improved audience engagement, resulting in higher conversion rates
- Handled client relationships, focusing on retention, up-selling, and cross- selling opportunities
Marketing and Production Coordinator
K Productions
Chennai
02.2017 - 12.2020
- Managed end-to-end marketing campaigns, from concept to execution, for promotional events and products
- Led post-production promotional activities for new media releases
- Worked closely with creative teams to design advertising content that aligned with business goals
- Oversaw budgeting and costing for various projects
Travel and Tourism Executive
Sheriff Travel & Tours
Chennai
06.2016 - 01.2017
- Created custom travel packages based on client needs and managed all travel arrangements
- Negotiated rates with hotels, transporters, and local agents to optimize costs while ensuring profitability
- Developed promotional material to target international clients, increasing bookings by 15%
Visual Merchandising Coordinator
Design Works
Bangalore
01.2011 - 01.2012
- Managed visual merchandising for Sony products across multiple retail centers
- Created and executed promotional strategies to enhance in-store customer engagement
Client Servicing Intern
Ogilvy and Mather
Bangalore
01.2011 - 01.2012
- Assisted with client servicing and campaign management for key accounts
- Gained hands-on experience in media and advertising, contributing to creative design and strategy
Education
IATA Canada Diploma - Foundation in Travel and Tourism
Galileo
Chennai01.2017
MBA - Marketing
James Cook University
Singapore01.2013
B.Sc. - Visual Communication
Women's Christian College
Chennai01.2011
Skills
- Marketing Platforms: Google Ads, Facebook Ads, LinkedIn Campaigns
- CRM Tools: Salesforce, HubSpot, Zoho CRM
- Content Management: WordPress, Mailchimp, Canva
- SEO/SEM: Search Engine Optimization, Paid Search Marketing, Google Analytics
- MS Office Suite: Proficient in Word, Excel, PowerPoint
Disclaimer
I hereby declare that the above information is true and correct to the best of my knowledge.
Languages
Languages: Fluent in English and Tamil; conversational French
Timeline
Sales and Marketing Lead
Fifth Angle Studios
01.2021 - 12.2022
Marketing and Production Coordinator
K Productions
02.2017 - 12.2020
Travel and Tourism Executive
Sheriff Travel & Tours
06.2016 - 01.2017
Visual Merchandising Coordinator
Design Works
01.2011 - 01.2012
Client Servicing Intern
Ogilvy and Mather
01.2011 - 01.2012
IATA Canada Diploma - Foundation in Travel and Tourism
Galileo
MBA - Marketing
James Cook University
B.Sc. - Visual Communication
Women's Christian College
Similar Profiles
Vigneshwaran AVigneshwaran A
Administration Manager at Fifth angle StudiosAdministration Manager at Fifth angle Studios
Sally FriendSally Friend
Global Business Manager at Clear Angle Studios, LLCGlobal Business Manager at Clear Angle Studios, LLC
MORRISON OWUSUMORRISON OWUSU
Personal Support Worker at Modern Angle Health Agency.Personal Support Worker at Modern Angle Health Agency.