Ketki Mandal
Kolkata
Summary
B2B sales professional with experience in lead generation, cold calling, email outreach, and client conversions. PGDM graduate with a dual specialization in HR and Marketing. Skilled in engaging prospects, building client relationships, and driving business growth through effective communication and structured follow-ups.
Overview
3
3
years of professional experience
Work History
Demand Generation Associate
OptiFii
Mumbai
2025.12 - Current
- Conducted 70–80 outbound calls daily to generate interest and schedule product demos for an expense management platform.
- Scheduled and delivered approximately 50 product demos by effectively engaging prospects and communicating value propositions.
- Identified client requirements and pain points to position the solution effectively, and improve conversion rates.
- Generated over 200 qualified leads weekly using tools such as Lusha and Apollo.
- Managed and tracked leads, activities, and pipeline using Zoho CRM.
- Executed structured follow-ups through calls and emails to nurture prospects, and drive conversions.
- Collaborated with internal teams to ensure a smooth handover of qualified leads and demo opportunities.
Marketing and HR intern
RPSG Group- PCBL Limited
Kolkata
2024.04 - 2024.06
- Executed market research, performed competitor analysis, and recognised industry trends
- Facilitated the revision of HR policies and the creation of 30+ innovative hiring posts, as well as recognition certificates for social media
- Coordinated employee recognition events, fostering engagement, and designed 20+ employee of the month certificates
- Crafted 30+ marketing content while remaining informed on trends, enhancing social media engagement by 30%
- Created and maintained a content calendar to ensure consistent posting, and strategised 5+ campaigns
Strategic Partnership Intern
Just Dial
Remote
2023.10 - 2023.11
- Conducted market analysis to identify key partnership opportunities
- Collaborated with cross-functional teams to enhance partnership strategies
- Facilitated communication between partners and internal teams
Fundraising Intern
Muskurahat Foundation
Remote
2023.01 - 2023.02
- Developed and implemented fundraising strategies to reach potential donors and increase overall contributions
- Raised about ₹12,000 from potential donors to support the education of underprivileged children
Education
Post Graduate Diploma In Management - Marketing and HR
IMI
Bhubaneswar2025
Bachelor of Arts - English literature
Amity University Kolkata
Kolkata, WB2022
Skills
- B2B Sales & Lead Generation
- Cold Calling & Email Outreach
- Lead Qualification & Conversion
- Outbound Prospecting
- Client Acquisition
- SaaS sales
- CRM management (Zoho CRM)
- Tools: Lusha, Apollo
- Communication Skills
- Client Relationship Management
- Active Listening
- Target-Oriented Execution
- Problem Solving
- Persuasion & Negotiation
- Client-focused Approach
Timeline
Demand Generation Associate
OptiFii
2025.12 - Current
Marketing and HR intern
RPSG Group- PCBL Limited
2024.04 - 2024.06
Strategic Partnership Intern
Just Dial
2023.10 - 2023.11
Fundraising Intern
Muskurahat Foundation
2023.01 - 2023.02
Post Graduate Diploma In Management - Marketing and HR
IMI
Bachelor of Arts - English literature
Amity University Kolkata