Summary
Skills
Work History
Education
Accomplishments
Certification
Affiliations
Keyur Zaveri

Keyur Zaveri

Bangalore

Summary

Industrial Designer and an Architect with a career spanning over 16 years of experience with Design led Businesses, Furniture Manufacturers and Educational Institutes. Proven expertise in Design Vision, System Design, Product Development, Interior Design, Retail Design, Architecture and Design integration. Constant Design evangelism while uniting traditional and innovative approach focusing on user centricity and business success.

Truly motivated and inspired to elevate the role of design as an integral part of business strategy.

Skills

  • Design for Business
  • Business Storytelling
  • Industrial Design
  • Emotional Design
  • Circular Economy
  • Complex Problem-Solving
  • Design Thinking
  • Leadership

Work History

Vice President - Design |

House of Kieraya (Furlenco)
Bangalore
10.2021 - Current
  • Weaving design and Circular Economy principles as an integral part of the business strategy right at the top.
  • Building design road maps in alignment with the business goals and milestones.
  • Crafting briefs at direction and product level while combining user centricity, design philosophy and business success.
  • Instrumental in conceiving and deploying the offline retail strategy and presented the first two Furlenco stores.
  • Evangelizing Emotional design principles as a core to achieve business success across the organization.
  • Lead the furniture and appliance sourcing team for an interim period.

Senior Director |

Kieraya Furnishing Solutions Pvt Ltd (Furlenco)
Bangalore
04.2019 - 09.2021
  • Conceived, Developed and Launched a premium furniture and furnishing brand PRAVA within record timelines.
  • End to end contribution as we built the Brand Core, Product Strategy, Furniture Design, Procurement Strategy, Packaging, Brand Identity, Sales platforms (Web/App) as well as the launch event.
  • Directing and leading the Design team to deliver the projects impacting Growth, refurbishment cost and operational efficiency

Director - Furniture Design |

Kieraya Furnishing Solutions Pvt Ltd (Furlenco)
Bangalore
04.2017 - 03.2019
  • Conceived, Developed and launched Furlenco Kids (Sub Brand)
  • An unique approach to design creating Learning and imaginative environment for kids while catering to rental requirements.
  • Instrumental in Building the first and the largest integrated warehouse facility catering to Refurbishment, Warehousing and Fulfillment
  • Building the First Remanufacturing Strategy at Furlenco weaving the principles of Circular Economy. Refurbish - Rejuvenate - Reincarnate
  • Leading a multidisciplinary design team consisting of Furniture Designers, Textile Designers, Design Engineers, Digital Visualizers and Photographers.

Lead Designer - Furniture |

Kieraya Furnishing Solutions Pvt Ltd (Furlenco)
Bangalore
07.2016 - 03.2017
  • Designed and launched a path breaking furniture product "POD" winning several awards and accolades. This product enabled us to prove the might of design while converting customers and investors alike.
  • Designed and launched a super successful and our favorite bed system "Allen". It is our best seller and top yielding product till date, contributing to almost 50% of bedroom category till date.
  • Established the Furniture design and development process making it conducive to Brand ethos and Business needs.

Independant Design Consultant

.
Bangalore
01.2015 - 06.2016
  • Tube Style interior systems, Developed multiple ranges of Home furniture products for vyomdesign.com.
  • bigabode.com, worked with the founder to build processes and delivered few initial interior design projects for this space and home design startup.
  • Fuego Furniture Pvt Ltd, Continued my role of a product designer as a consultant.

Co Founder |

Doodling Minds Design Objects Pvt Ltd
Bangalore
12.2012 - 06.2016
  • Co Founded a Quirky personal accessories brand "Kya Cheez Hai". KCH designs affordable yet fresh India-centric home and office utility products that relate stories through their theme based characters.
  • An omnichannel sales strategy (Brand Space at Mall, Designer boutiques, Brand online store, Online Marketplace and exhibitions) across multiple cities.
  • First hand experience of all aspects of business right from Design, Production, Sourcing, Sales, Logistics, accounts, compliance, Taxes and more

General Manager - Design |

Fuego Furniture Pvt Ltd
Bangalore
04.2014 - 12.2014
  • Managing the entire Design and Development vertical for a B2B office furniture manufacturer.
  • Saw the company revenue soar from 10cr to 40 cr in a short span. These numbers were achieved solely by products designed and developed in house.
  • Developed and delivered an energy saving lighting solution integrated with office workstation for Infosys.
  • Developed a contemporary desking system for new age fluid work environments.

Product Designer |

Fuego Furniture Pvt Ltd
Bangalore
03.2007 - 03.2014
  • Developed multiple desirable and cost efficient office furniture system which gave Fuego its flagship product. Earlier the company was an authorized dealer of an international brand.
  • Fuego was able to command premium in the category due to its design oriented approach and customization features developed within the furniture system
  • Influencing the sales process by creating quick mockups and layout services providing an edge to the sales team.

Post Graduate Diploma Project |

Grottini Shopsystems
Porto Recanati
06.2006 - 11.2009
  • Developed a concept store and retail fixture system for "Trouser town" an exclusive bottom wear retail concept by Aditya Birla group
  • Worked on multiple national and international retail concepts and presentations
  • Great exposure to international retail environment and trends

Post Graduate Internship |

Fuego Furniture Pvt Ltd
Bangalore
11.2005 - 12.2005
  • Designed a series of office workstation accessories in MS Sheet within the cost price of 25Rs each.
  • Enriching learning experience while understanding the beauty and limitations of the material and manufacturing processes.
  • Developed sensitivity towards the importance of cost in success of design.

Architect |

Nitin Patel and Associates
Surat
05.2003 - 06.2004
  • Developed architectural designs and specifications for Private Residences, Community housing, Community hall, Shopping centre.
  • Understood the ground challenges and importance of attention to details in design process.
  • Implemented the digitization of the architectural practice. Built and implemented the architectural drawing standards and print output.

Architectural Intern |

Architecture Autonomous, Ar Gerard Da Cunha
Porvorim, Goa
08.2000 - 12.2000
  • Assisted in developing concept presentation for Festival village at Amby valley, Lonavala
  • Work on a report submitted to UNESCO regarding conservation of Anegundi village's heritage fabric near Hampi.
  • Designed, Developed and executed a very complicated Swimming Pool flooring inspired by antique crockery from clients collection.

Education

Post Graduate Diploma in Industrial Design - Furniture & Interior Design

National Institute of Design, Ahmedabad, India
12.2007

Bachelor of Architecture - Architecture

Sarvajanik College of Engineering And Technology, Surat, India
03.2003

Accomplishments

  • 2016 National winner – Commercial Category

The Indo-Swiss Building Energy Efficiency Project

Power Ministry, Government of India

  • 2017 CII Design Excellence Award – Architectural and Interior products

Confederation of Indian Industries

  • 2018 India Design Mark – Furniture Category

India Design Council, Government of India

Certification

Certifications

2022 Certified User Experience Analyst (CXA)

Human Factors International (HFI)

2022 Service Design Thinking

Human Factors International (HFI)

Affiliations

Visiting Faculty and External Jury Member

  • National Institute of Design, Bangalore
  • Centre for Environmental Planning and Technology, Ahmedabad
  • Srishti Institute of Art, Design and Technology, Bangalore
  • Alliance University, Bangalore
Keyur Zaveri