Krishna Manikanta Ketha
Hyderabad
Summary
Experienced Content Moderator and Analyst with a proven track record of managing and optimizing digital content, particularly for Google Ads and DV360 campaigns. Over four years of expertise in reviewing content for compliance with policies and industry regulations, driving improvements in quality, customer trust, and engagement. Adept at troubleshooting and optimizing DV360 campaigns, resolving ad creative and tracking issues, and analyzing data to enhance performance. Skilled in collaborating with cross-functional teams, providing technical support, and ensuring accurate campaign measurement. Demonstrated ability to work across multiple shifts, maintain high productivity, and deliver results in dynamic, fast-paced environments.
Overview
6
6
years of professional experience
Work History
Senior Process Associate
Cognizant
Hyderabad
07.2024 - Current
- Provide technical support and troubleshooting for DV360 campaigns, ensuring proper setup, optimization, and troubleshooting of ad creatives, and targeting issues.
- Investigate tracking discrepancies, ad serving issues, and pixel firing to ensure data accuracy.
- Analyze campaign data to identify trends, report on KPIs, and suggest improvements to drive performance.
- Assist clients with troubleshooting reporting issues, and optimizing campaign structures for better efficiency and results.
- Worked closely with CM360 and Google Ads support teams to resolve ad delivery and creative issues.
Content Reviewer
Tech Firefly
Hyderabad
07.2022 - 03.2024
- Consistently reviewed and evaluated Google Ads content based on guidelines and policies, ensuring compliance with legal and ethical standards.
- Proficient in conducting thorough content reviews to ensure adherence to company policies, guidelines, and industry regulations.
- Reviewed Google Ads based on guidelines and policies.
- Consistently met or exceeded performance targets, leveraging analytical skills and strategic insights to optimize Google Ads campaigns, and drive desired outcomes.
- Skilled in reviewing and approving content for Google Ads campaigns, ensuring accuracy, relevance, and compliance with established standards and policies.
Analyst
Teleperformance Global Services Pvt Limited
Hyderabad
03.2022 - 06.2022
- Proficient in conducting a comprehensive analysis of the Bitcoin market, including monitoring trends, studying price movements, and evaluating market indicators to provide insights and recommendations.
- In-depth understanding of cryptocurrencies, including Bitcoin, blockchain technology, and decentralized finance (DeFi), enabling informed decision-making and effective communication with clients and colleagues.
- Experience in researching and analyzing global markets, tracking international news, and regulatory developments, and assessing their impact on the Bitcoin process and cryptocurrency industry.
- Demonstrated ability to analyze complex issues, identify problems, and develop innovative solutions in a dynamic, rapidly evolving Bitcoin market.
Content Moderator
Wipro Pvt Limited
Hyderabad
10.2019 - 11.2021
- Conducted rigorous content audits and policy reviews to ensure alignment with industry standards, resulting in a 40% decrease in compliance violations, and a 25% increase in customer trust.
- Enhanced content quality by implementing detailed image and video review processes; conducted regular audits, prepared, and maintained a 98% approval rate, leading to increased engagement and customer satisfaction scores.
- Analyzed data and identified significant trends and patterns, contributing to the enhancement of content moderation strategies.
- Detailed reports, presentations, and spreadsheets provide regular updates to senior management regarding workflow and productivity.
- Demonstrated flexibility by working various shifts, including day, night, weekends, and holidays, to meet operational demands.
- Worked flexible hours, including day, night, weekend, and holiday shifts.
Education
Malla Reddy institute of technology - CSE
Malla Reddy institute of technology
Hyderabad01.2016
Skills
- Ms Excel
- Google Sheets
Acknowledgement
I solemnly declare that all the information provided in this document is true, accurate, and complete to the best of my knowledge I have made every effort to ensure that the information is correct.
Languages
English
First Language
Telugu
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
References
References available upon request.
Timeline
Senior Process Associate
Cognizant
07.2024 - Current
Content Reviewer
Tech Firefly
07.2022 - 03.2024
Analyst
Teleperformance Global Services Pvt Limited
03.2022 - 06.2022
Content Moderator
Wipro Pvt Limited
10.2019 - 11.2021
Malla Reddy institute of technology - CSE
Malla Reddy institute of technology
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