KULAJYOTI KATAKI
Jamugurihat
Summary
- Sales Professional with over 14+ years' experience in Channel Sales & Management, Customer marketing, Distributor Handling, Dealer Handling and Territory Development. Targeting enriching assignments in Sales and Marketing with an organization of repute. Profile Summary Have Worked for Inbrew Beverages Pvt Ltd, DIAGEO India, Vodafone Spacetel Ltd, Nilkamal Ltd, Godrej & Boyce Mfg. Co Ltd and have been assigned to various geographies viz Various Parts of Assam, Arunachal Pradesh, Manipur , Nagaland & Meghalaya
- Developed existing market through market exploration; strengthened companies to lead in highly competitive markets and delivered innovative marketing concepts & strategies.
- Allocated budgets to support channel partner programs, identified and nurtured key solution providers for leveraging channel strategy & improving on the ROI of Distributors.
- Ensured accomplishment of overall revenue profit targets in the assigned region.
- Skilled in providing differentiated product propositions & solution based approach to clients that focuses on resolving their needs, thereby creating a win-win situation and foundation for long-term client retention
- A creative thinker, problem solver and decision maker who provides in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning and decision-making.
Overview
15
15
years of professional experience
Work History
Area Sales Manager
Inbrew Beverages Pvt Ltd
Guwahati
05.2024 - Current
- Drive all Sales & marketing activities in assigned territory and monitoring primary and secondary sales on daily basis in Lower Assam, Central Assam & Guwahati
- Handling Primary & secondary for 22 Distributors
- Planning and execution and amplification of various promotional activities
- Ensure accomplishment of proper execution in Market for enhancement of visibility
- Ensuring product availability across channel through salesforce with a team of 9 SE/TSE &Asst Manger
- Analyzing demand & developing strategies for specific territories to ensure wider market reach and deeper penetration
Asst Manager, ( Sales)
Diageo
Guwahati
01.2021 - 04.2024
- Drive all Sales & marketing activities in assigned territory and monitoring primary and secondary sales on daily basis
- Handling Primary & secondary for 5 Distributors in Guwahati
- Planning and execution and amplification of various promotional activities
- Ensure accomplishment of proper execution in Market for enhancement of visibility
- Ensuring product availability across channel through salesforce
- Analyzing demand & developing strategies for specific territories to ensure wider market reach and deeper penetration
Asst Manager (SCME)
Diageo
Upper Assam
07.2019 - 10.2021
- Outlet management
- Conducted market recee with Sales team to evaluate and finalize the outlets
- Ensured installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and
- Clearance of the bills as per PO
- Finalized beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional
- Elements and gifts at outlets as per Activity calendar
- Worked towards development and innovations in Signage Elements example racks / main shop signage/ Gondolas
Sr. Sales Executive
DIAGEO (United Spirits Limited)
ARUNACHAL PRADESH & Central Assam
01.2017 - 07.2019
- Achievement of sales volume and NSR target through distributors, wholesalers
- Following all KPIs on daily basis
- Management of sales promoter and Merchandisers
- Reporting to ASM
- Award & Achievement: 4 times Star Contributor in TAMM cluster
Territory Sales Manager
Vodafone
03.2015 - 01.2017
- Achievement of sales target through distributor and retail management
- Achievement of acquisition and revenue target including Category-wise, Segment-wise, and Quarter-wise
- Following all KPIs on daily basis
- Management of team members
- Reporting to Area Sales Manager
Sales Officer
Green Ply Industries Limited
04.2014 - 03.2015
- Achievement of sales target, distributor management including keeping track of distributor inventory
- Monitoring of the Primary, Secondary, and After Sales Service
Sales Officer
Nilkamal Limited
Guwahati
01.2013 - 04.2014
- Achievement of sales target
- Distributor/Dealer management including keeping track of distributor inventory, PSI, etc
- Monthly target planning for distributor and its monitoring
Sales Officer
Godrej & Boyce Mfg Company Limited (Off role)
Guwahati
10.2009 - 03.2012
- Achievement of sales target
- Distributor management including keeping track of distributor inventory
- Monthly target planning for distributor and its monitoring
- Managing marketing initiatives
Education
Diploma in Retail Management -
Global Retail School
Guwahati, India01.2009
B.A -
THB College
01.2008
12th -
Jamuguri Higher Secondary School
Jamuguri, Sonitpur01.2004
10th -
Jamuguri Higher Secondary School
Jamuguri, Sonitpur01.2002
Languages
- Assamese
- English
- Hindi
- Bengali
Disclaimer
I hereby declare that all the information furnished above is true and correct to the best of my knowledge., 08/30/24, Guwahati
Profile Summary - Summary
Sales Professional with over 14+ years' experience in Channel Sales & Management, Customer marketing, Distributor Handling, Dealer Handling and Territory Development. Targeting enriching assignments in Sales and Marketing with an organization of repute.
Activities
Completed Diploma in Retail Management, Global Retail School (Guwahati Centre) under Annamalai University, Chennai, 2009
Timeline
Area Sales Manager
Inbrew Beverages Pvt Ltd
05.2024 - Current
Asst Manager, ( Sales)
Diageo
01.2021 - 04.2024
Asst Manager (SCME)
Diageo
07.2019 - 10.2021
Sr. Sales Executive
DIAGEO (United Spirits Limited)
01.2017 - 07.2019
Territory Sales Manager
Vodafone
03.2015 - 01.2017
Sales Officer
Green Ply Industries Limited
04.2014 - 03.2015
Sales Officer
Nilkamal Limited
01.2013 - 04.2014
Sales Officer
Godrej & Boyce Mfg Company Limited (Off role)
10.2009 - 03.2012
Diploma in Retail Management -
Global Retail School
B.A -
THB College
12th -
Jamuguri Higher Secondary School
10th -
Jamuguri Higher Secondary School
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