Kuldeepak Sharma

• Winners of Bacardi India Shark Tank - North.
• Plan most efficient utilization of A&P budget and execute and track as per the plan submitted.
• With consumer at heart, developed, executed, and measured performance of BTL activations designed to increase brand presence and ultimate take away.
• Built lasting relationships with clients through outstanding customer service interactions & planned & adjusted strategies in highly challenging market conditions to exceed sales targets.
• FY'23 Highlights- (Focus on Premiumisation)
• Gained market share by 2% in category Brown Spirits while maintaining financial hygiene despite category decline by 24% vs LY.
• 192% growth in Premium White Spirits vs LY.
• 127% growth in Premium Brown Spirits vs LY.
• 39% growth in Low Alcoholic Beverages vs LY.
• Outpaced Semi-Premium category growth of 8% with 19% growth in Bacardi Black.
• 6 celebratory occasions in addition to ones in brand tool-kit activated with promotions run throughout the year.

• As a quick learner, analyzed customer buying trends, market conditions, and competitor actions to plan and adjust strategies to exceed sales goals.
• Plan and execute most efficient usage of budget.

FY'22 Highlights -

• Focus on premiumisation bringing 102% growth in GP vs LY led by 594% growth in Brown Spirits.

• Arrest post-Covid decline in portfolio brands in Key markets with a 360 degree pilot promotional campaign.
• Build, execute & measure performance of the campaign and share insights for scaling in other markets.
• Co-ordinate with various external parties and cross functional internal teams for the success of promotional campaign within strict deadlines.
• Market research to build insights on consumer behavior towards our brands to plan strategies that are consumer first.

• Digital Marketing - Growth Hack Strategies

• Planned & executed promotional campaigns for customer acquisition and generate awareness about the organization and design engineering.
• Designed & developed mechanical components for automotive clients.