Maitrayee Saha
Siliguri
Summary
To work, learn and grow with an organization aiming for a high-level managerial position to drive the organization beyond its mission by adhering to its values and leveraging my full potential and talents.
Highly motivated, goal-oriented professional with a positive mind set and the ability to thrive in dynamic organizational environments. Demonstrated expertise in salesman agreement, trade partner relationships, and team leadership. Proficient in problem-solving, communication and working in multicultural settings to achieve organizational goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Area Sales Manager
LLOYD
07.2025 - Current
- Responsible for overseeing sales operations and driving revenue growth in the assigned region.
- Developed and implemented sales strategies to achieve organizational targets.
- Managed trade partner relationships and ensured effective collaboration across teams.
- Conducted market research and competitive analysis to identify growth opportunities.
- Led and motivated the sales team to meet and exceed performance goals.
Branch Marketing Manager (BMM)
Haier Appliances India Pvt Ltd
01.2023 - 01.2025
- Planned and executed ATL & BTL marketing activities within monthly, quarterly and annual budgets.
- Led on-ground campaigns, including canter vans, non-lit boards, tricycle activities, police boards, and society branding.
- Maintained store displays and branding as per corporate guidelines.
- Managed end-to-end planning, budgeting, design, and execution of new store openings.
- Monitored marketing expenses, allocated work, managed billing, and ensured timely payments.
- Developed and executed POS materials, retailer/key account gifting, and corporate branding through press conferences, product launches, dealer meets, and industry events.
- Trade Marketing–POS, Retail Branding, Retailer-Key Account Gifting Ideas and execution.
Sell- Out Captain (SOC)
Haier Appliances India Pvt Ltd
04.2019 - 12.2022
- Conducted product and sales training for dealers, ISDs, RSOs, and ASMs.
- Monitored ISD performance through planning, tracking, and support initiatives.
- Optimized store-wise product displays with effective POP utilization.
Senior Sales Executive
Panasonic India Pvt Ltd
11.2016 - 04.2019
- Manage customer interactions and ensure defective inventory control.
- Collaborated across departments to streamline workflows and address challenges.
- Achieved and exceeded monthly sales targets.
ISD
Eureka Forbes
07.2016 - 11.2016
- Managed customer interactions and ensured defects in venture control.
- Collaborated across departments to streamline workflows and address challenges.
- Achieved and exceeded monthly sales targets.
Education
Diploma - Sales Management
Team Leas
01.2024
Bachelor of Commerce -
NorthBengal University
01.2006
Intermediate - Commerce
WBCHSE
01.2003
High School - Science
WBBSE
01.2001
Skills
- ATL
- BTL
- Budget Management
- Events
- Exhibition planning and execution
- POS material requisition
- Sell –Out Strategy & Execution
- Vendor & Trade Partner Management
- Team Leadership & Collaboration
- Market Research & Competitive Analysis
- Inventory and Resource Management
Languages
Bengali
Hindi
English
Personal Information
Father's Name: Swarup Saha
Awards
- 2022-01-01, East Zone Highest Achievement Award
- 2023-01-01, H-1 High-end Contribution Award
- 2023-01-01, Best Performer Award
Hobbies and Interests
- Play chess
- Badminton
Disclaimer
I Maitrayee Saha, hereby declare that the information provided above is true and correct to the best of my knowledge and belief.
Certification
- Results-driven business manager with 6 years of experience in fast-paced, entrepreneurial, and dynamic organizations. Expertise in category management, market share growth, and people leadership. Proven ability to develop and implement strategies that drive business growth and enhance market positioning. Successfully increased market share by 4% in 2025.
Timeline
Area Sales Manager
LLOYD
07.2025 - Current
Branch Marketing Manager (BMM)
Haier Appliances India Pvt Ltd
01.2023 - 01.2025
Sell- Out Captain (SOC)
Haier Appliances India Pvt Ltd
04.2019 - 12.2022
Senior Sales Executive
Panasonic India Pvt Ltd
11.2016 - 04.2019
ISD
Eureka Forbes
07.2016 - 11.2016
Diploma - Sales Management
Team Leas
Bachelor of Commerce -
NorthBengal University
Intermediate - Commerce
WBCHSE
High School - Science
WBBSE