L. SRINIVASAN
Thalakudy
Summary
Dynamic sales professional with proven success at Karnataka Soaps and Detergents Pvt Ltd, adept at developing sales strategies and enhancing team performance. Skilled in market analysis and customer relationship management, I excel in driving growth and achieving targets through effective leadership and strategic decision-making.
Overview
27
27
years of professional experience
Work History
Asst Sales Manager
Karnataka Soaps and Detergents Pvt Ltd
03.2004 - Current
- Started as junior sales officer in 2004, handling Madurai, Trichy, and Tirunelveli markets.
Promoted to sales officer in 2015, leading efforts in Coimbatore, Pollachi, and Nilgiris.
Progressed to Assistant sales manager in 2022 for Coimbatore and Tirupur territories.
Currently manage Trichy and Karur regions to improve sales performance. - Identified potential distributors through market research and outreach.
- Facilitated primary payment collection by enhancing secondary sales strategies.
- Led a team of sales representatives, offering support and mentorship.
- Developed targeted strategies to increase sales volume and capture greater market share.
- Analyzed market trends to identify opportunities for product promotion and growth.
- Conducted competitor analysis to inform strategic decisions in product positioning and pricing.
- Coordinated training sessions for new sales team members, enhancing product knowledge and sales effectiveness.
- Coordinated trade shows and other events to promote company products or services.
- Developed and maintained relationships with key clients to ensure repeat business.
- Prepared and delivered sales presentations to key clients and stakeholders.
- Assisted in setting sales goals and defining strategies to achieve them.
- Assisted in the recruitment, training, and performance evaluation of sales staff.
- Monitored competitor activities, analyzed trends in the marketplace, and adjusted sales techniques accordingly.
- Evaluated store performance and recommended action plans to increase productivity.
- Promoted exceptional levels of customer service by asking open-ended questions and assisting clients on the sales floor.
- Cultivated strong relationships with key decision makers within target markets.
- Identified and implemented cross-selling initiatives to expand existing customer base and drive revenue growth.
- Prepared reports detailing performance metrics such as sales volumes and conversion rates.
- Resolved escalated customer inquiries or complaints in a timely manner.
Sales Supervisor
Lexi Pens India Pvt Ltd
Madurai
08.2003 - 02.2004
- Led sales team to consistently meet monthly targets through performance coaching.
- Trained new staff on product features and selling techniques to improve sales effectiveness.
- Analyzed sales data to optimize pricing strategies and product placements.
- Provided exceptional customer service by engaging clients and assisting on sales floor.
- Processed cash, credit and check transactions with POS system and cash register.
Pilot Sales Officer
Kodak India Limited
Chennai
10.2000 - 07.2003
- Selected and appointed distributors to align with market analysis and maximize reach.
- Managed distributor communications to foster collaboration and streamline operations.
- Faced and achieved tough targets Primary
- Faced and achieved tough targets - Primary
- Coordinated new product launches.
- Maintain marketing network. Secondary
Marketing Executive
Right Choice InfoTech
01.2000 - 09.2000
- Developed marketing strategies to enhance brand visibility and engagement.
- Coordinated promotional campaigns across traditional channels to increase brand reach.
- Analyzed market trends to identify new opportunities for business growth.
- Selected and appointed distributors to enhance product distribution network.
- Oversaw distributor operations to ensure effective collaboration and alignment with brand goals.
- Developed franchise network for HCL Computers expansion.
Medical Representative
Becton Dickinson Syringes
Madurai
05.1999 - 12.1999
- Promoted medical devices to healthcare professionals and institutions, enhancing product awareness and adoption.
- Conducted product demonstrations and training sessions for healthcare providers.
- Managed territory by identifying and securing new clients and opportunities.
- Collaborated with team to strategize and achieve challenging sales targets.
Education
10th -
Syedammal Hr sec, school
Ramanathapuram12th -
Syedammal Hr sec, school
RamanathapuramDiploma in Electrical and electronic Eng. -
Mohamed Sathak Polytechnic
kilakaraiBatchelor of Business Administration -
Madurai Kamaraj University
Distance EducationSkills
- Sales strategy
- Sales forecasting techniques
- Market analysis
- Competitor analysis
- Customer management
- Territory management expertise
- Sales evaluation
- Vendor management
- Process optimization
- Team leadership
- Team building
- Team evaluations
- Decision making
- Problem solving
- Adaptability
- Communication skills
- Leadership capabilities
Salary
42000+ Travel Allowance ,
Additional Qualifications
Diploma in Computer Education, Aptech Computer Education, Ramnad
Personal Information
- Father's Name: S. Lakshmivarahan
- Date of Birth: 01/28/79
- Nationality: Indian
Languages
English
Advanced (C1)
C1
Tamil
Native
Native
Hindi
Beginner
A1
Accomplishments
- Best performer award in 2014 and 2020 for exceeding the target.
Timeline
Asst Sales Manager
Karnataka Soaps and Detergents Pvt Ltd
03.2004 - Current
Sales Supervisor
Lexi Pens India Pvt Ltd
08.2003 - 02.2004
Pilot Sales Officer
Kodak India Limited
10.2000 - 07.2003
Marketing Executive
Right Choice InfoTech
01.2000 - 09.2000
Medical Representative
Becton Dickinson Syringes
05.1999 - 12.1999
10th -
Syedammal Hr sec, school
12th -
Syedammal Hr sec, school
Diploma in Electrical and electronic Eng. -
Mohamed Sathak Polytechnic
Batchelor of Business Administration -
Madurai Kamaraj University