Lokendra Singh Parmar
Kanpur (UP)
Summary
Highly accomplished Dealer Development & Network Expansion professional with 11+ years of experience in the tractor and automotive industry. Proven track record of scaling dealer networks, improving market coverage, and driving business growth across multiple geographies. Recognized for delivering high-impact results, strategic execution, and strong channel performance improvements.
Overview
12
12
years of professional experience
Work History
Regional Dealer Development Manager – Central Zone (MP & CG)
Tafe Motors & Tractors Pvt Ltd.
Bhopal, Madhya Pradesh
05.2025 - Current
- Achieved highest dealer appointment recognition at the All-India level.
- Appointed 29 high-potential dealers (MP: 20 | CG: 9) within a record timeframe.
- Streamlined dealer onboarding, assessed dealer viability, and enhanced performance monitoring systems.
- Enhanced rural penetration by improving physical network reach from 83% to 94%.
Marketing Manager
John Deere India Pvt Ltd.
Jaipur
12.2023 - 04.2025
Dealer Development Manager
John Deere India Pvt Ltd.
Jabalpur / Noida
01.2018 - 11.2023
- Led dealer network restructuring initiatives, enhancing territory coverage and accessibility.
- Enhanced dealer productivity through implementation of data-driven performance management strategies.
- Appointed 64+ channel partners across Uttar Pradesh and Madhya Pradesh, expanding market reach.
- Honoured as India Branch Hero for exceptional contributions in FY22.
- Nominated for prestigious internal awards: Apex Employee, Aarohan Story, and Star of the Month (2x each).
Assistant Manager – Sales
Mahindra & Mahindra Ltd. (Swaraj Division)
Pune
09.2014 - 01.2018
- Delivered a record-breaking 1,000 tractor sales in the Ahmednagar district for FY17.
- Achieved 3.8% market share growth, contributing to recognition with AIMC Chandigarh Award.
- Pioneered new application segment through introduction of Sugarcane Infielder attachment, enhancing product offering.
Education
B.Tech - Mechanical Engineering
SRM Engineering College
Lucknow01-2014
Skills
- Sales Strategy
- Network Expansion
- Data Analysis
- Forecasting
- Power BI
- Advanced MS Excel
- PowerPoint
Accomplishments
- Appointed 75+ Channel Partners across MP, CG, UP & Rajasthan.
- Received All-India Appreciation Award from Sr. VP for highest dealer appointments.
- Improved network coverage from 83% to 94%, significantly expanding market footprint.
- Awarded Branch Hero – FY22 (John Deere) and 4x Spot Cash Awards (Mahindra)
- Achieved 1,000 Tractor Sales (Highest in District – FY17).
- Delivered 3.8% Market Share Growth, winning the AIMC Chandigarh Award.
Languages
English
Advanced
C1
Hindi
Advanced
C1
Marathi
Intermediate
B1
Websites, Portfolios and Profiles
linkedin.com/in/lokendra-singh-parmar-81659114b
Timeline
Regional Dealer Development Manager – Central Zone (MP & CG)
Tafe Motors & Tractors Pvt Ltd.
05.2025 - Current
Marketing Manager
John Deere India Pvt Ltd.
12.2023 - 04.2025
Dealer Development Manager
John Deere India Pvt Ltd.
01.2018 - 11.2023
Assistant Manager – Sales
Mahindra & Mahindra Ltd. (Swaraj Division)
09.2014 - 01.2018
B.Tech - Mechanical Engineering
SRM Engineering College