Lucky Kushwaha
Mumbai
Summary
Results-driven Assistant Manager with 4+ years of experience in B2B sales and digital advertising. Proven expertise in boosting revenue through strategic display ad campaigns and effective partnership management. Skilled in creating innovative ad strategies to enhance brand visibility and optimize ROI. Strong relationship builder with key stakeholders, adept at managing cross-functional teams and leveraging data-driven insights. Thrives in fast-paced environments, consistently delivering impactful results.
Overview
6
6
years of professional experience
Work History
Assistant Manager - Ads and Partnership Manager
Practo
Bengaluru
12.2022 - 06.2024
- Lead Generation & Outreach: Spearhead lead generation initiatives through cold emailing, networking, and strategic outreach on platforms like LinkedIn, targeting key decision-makers including Marketing Heads, Managing Directors, and Founders.
- Stakeholder Engagement: Build and maintain relationships with POCs and board members to understand their marketing needs and drive collaboration on advertising initiatives.
- Campaign Planning & Management: Oversee the planning and execution of advertising campaigns, ensuring alignment with brand objectives and audience targeting.
- Pricing & Negotiation: Discuss and negotiate ad inventory pricing, ensuring competitive rates and value for both Practo and clients.
- Reporting & Analysis: Provide regular reports on campaign performance and metrics, analyzing results to inform future strategies and campaign renewals.
Assistant Manager - Sr. Key Account Manager
Paytm
Bengaluru
12.2021 - 09.2022
- Lead Acquisition & Development: Proactively generate and qualify leads by conducting in-person meetings and to grow the sales client base.
- Client Engagement: Build and maintain strong relationships with key decision-makers, including Marketing Heads and Brand Managers, to understand their advertising needs and tailor solutions accordingly.
- Pricing & Negotiation: Discuss ad inventory options and negotiate pricing to deliver competitive and value-driven advertising solutions.
- Cross-Functional Collaboration: Work closely with internal teams, including marketing, creative, and analytics, to ensure seamless campaign execution and optimize results.
- Renewal & Upselling: Identify opportunities for campaign renewals and upsell additional services based on client needs and market trends.
Sr. Business Development Executive
Unacademy Pvt Ltd
10.2020 - 09.2021
- Increased client base by identifying potential opportunities and establishing new relationships with key decision makers.
- Expanded market presence by researching industry trends, analyzing competitors' strategies, and adjusting sales tactics accordingly.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Business Development Associate
Think and Learn Pvt Ltd (BYJUS)
09.2019 - 08.2020
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
- Engaged with customers to build business relationships.
- Contributed to annual sales targets by consistently meeting or exceeding individual performance goals across various territories.
- Identified opportunities for upselling and cross-selling within existing client base, generating additional revenue streams.
- Monitored sales pipeline closely to track progress toward monthly quotas, adjusting tactics as needed for optimal results.
Customer Care Executive
Teleperformance Private Limited
Indore
09.2018 - 08.2020
- Enhanced customer satisfaction by resolving inquiries effectively and efficiently.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Provided excellent customer service by efficiently resolving issues and responding to inquiries.
- Managed a high volume of inbound calls, multitasking effectively to address diverse customer needs simultaneously.
- Took ownership of customers issues to follow problems through to resolution.
- Contributed to company growth by retaining valuable clients through effective communication and problem-solving skills.
Education
Bachelor of Vocational - RETM
MGCGV
Chitrakoot08.2022
MBA - Media Management
Educational Multimedia Research Centre
IndoreSkills
- Campaign Management
- Performance Analysis
- Client and Partnership Management
- Strategic Planning
- Team Collaboration
- Display advertising
- ROI-driven approach
- Demographic targeting
- Sales proficiency
- Brand Management
- Performance reviewing
Profile Url
https://bold.pro/my/lucky-kushwaha/712r
Timeline
Assistant Manager - Ads and Partnership Manager
Practo
12.2022 - 06.2024
Assistant Manager - Sr. Key Account Manager
Paytm
12.2021 - 09.2022
Sr. Business Development Executive
Unacademy Pvt Ltd
10.2020 - 09.2021
Business Development Associate
Think and Learn Pvt Ltd (BYJUS)
09.2019 - 08.2020
Customer Care Executive
Teleperformance Private Limited
09.2018 - 08.2020
Bachelor of Vocational - RETM
MGCGV
MBA - Media Management
Educational Multimedia Research Centre