Mallika Sharma
Marketing and Corporate Comm
Gurgaon,India
Summary
Accomplished Marketing professional with in-depth experience consistently rising through ranks. Well-versed in Marketing communications (Corporate & Strategic), brand management, research and development, thought leadership, stakeholder management and generating brand impact.
Overview
10
10
years of professional experience
Work History
Manager
Tata Communications
New Delhi, New Delhi
09.2022 - Current
- Execute comprehensive internal communication plans, enhancing brand visibility and driving significant sales growth.
- Lead global media relations, securing high-impact placements and increasing positive media coverage by 55%.
- Design and implement targeted digital marketing campaigns, significantly boosting website traffic by 35%.
- Develop and execute a cohesive brand management strategy, ensuring consistent messaging across all channels, resulting in a 20% increase in brand recognition and customer loyalty.
- Utilize robust metrics and KPIs to measure communication effectiveness and guide strategic decision-making.
Assistant Manager, Learning and Marcomm Services
Genpact
12.2019 - 05.2022
- Managed B2B communications and project deliveries for Genpact's varied client landscape
- Accelerated knowledge management endeavors for a team of 68 members
- Strengthened operational excellence via a clear communication strategy and sharing team goals and KPIs
- Developed loyal and highly satisfied customer base through quality, consistency and proactive project management
Sr. Executive, Corporate Communications
Vatika Hotels Pvt. Ltd.
05.2018 - 12.2019
- Individually led all corporate communications for three verticals of the organization catering to more than 50,000 customers
- Capitalized on carefully built media relations to enhance outreach and public image
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels
- Measured and analyzed all social media metrics including engagement, sign ups, content downloads etc.
Sr. Officer
Times Internet Ltd.
12.2016 - 04.2018
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free B2C content for Dineout Plus
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and analyzed reports, records and directives to obtain data required for planning experiential events
- Provided strong leadership to enhance team productivity and morale
- Recommended and implemented successful strategies to maximize revenue
HR Associate
Bennett Coleman and Co. Ltd.
02.2015 - 02.2016
- Crafted internal communication catering to periodic organizational developments and quarterly updates
- Spearheaded international hiring projects like AISEC and British Council in collaboration with the embassy to onboard global aspirants for short term engagements with Bennett Coleman and Co. Ltd.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
Education
MBA - Business Planning and Strategy
Liverpool Business School
Liverpool, United KingdomPost Graduate Program in Management - Market Research
IMT
Ghaziabad 04.2001 -
Post Graduate Program in Management - Branding And Communications
MICA
Ahmadabad 04.2001 -
BBA - Computer Aided Management
IP University
DelhiX & XII - Science
Ashok Hall Girls’ Residential School
04.2001 -
Skills
Digital Marketingundefined
Timeline
Manager
Tata Communications
09.2022 - Current
Assistant Manager, Learning and Marcomm Services
Genpact
12.2019 - 05.2022
Sr. Executive, Corporate Communications
Vatika Hotels Pvt. Ltd.
05.2018 - 12.2019
Sr. Officer
Times Internet Ltd.
12.2016 - 04.2018
HR Associate
Bennett Coleman and Co. Ltd.
02.2015 - 02.2016
Post Graduate Program in Management - Market Research
IMT
04.2001 -
Post Graduate Program in Management - Branding And Communications
MICA
04.2001 -
X & XII - Science
Ashok Hall Girls’ Residential School
04.2001 -
MBA - Business Planning and Strategy
Liverpool Business School
BBA - Computer Aided Management
IP University
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