Manigandan Suruliswamy
Branch Manager
Chennai,Tamilnadu
Summary
Proactive Sales Manager – Home Loan/Mortgage with 9+ years of expertise in
retail lending, Branch development, and revenue growth.
Proven success in driving Loan Against Property (LAP), Business Loan , Personal loan and Gold Loan
products branches.
Adept at building and managing high-performing DSA networks, achieving
regional sales targets, and ensuring compliance with company policies.
Recognized for strategic market expansion, strong communication skills, and
effective stake holder collaboration.
End to end process the lead till disbursement and closure with strong product
knowledge, structuring cases based on income , profile and valuation Proactive Sales Manager – Home Loan/Mortgage with 9+ years of expertise in
retail lending, channel development, and revenue growth.
Proven success in driving Loan Against Property (LAP), Home Loans, and LRD
products across multiple branches.
Adept at building and managing high-performing DSA networks, achieving
regional sales targets, and ensuring compliance with company policies.
Recognized for strategic market expansion, strong communication skills, and
effective stakeholdercollaboration.
End to end process the lead till disbursement and closure with strong product
knowledge, structuring cases based on income , profile and valuation.
Overview
3
3
Languages
15
15
years of professional experience
Work History
Branch Mangar
HDB Financial Services Pvt Ltd
Chennai
07.2025 - 12.2025
- Lap & Business Loan and Collection handling for Branch
- Handled customer relations issues, enabling quick resolution and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods, and encouraged cross-selling to drive revenue.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Organized promotional events and interacted with community to increase sales volume.
Sr Sales Manager
Easy Loan DSA
Chennai
10.2024 - 06.2025
- Accomplished multiple tasks within established timeframes.
- On boarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes
- Employee knowledge and customer demands.
- Developed and maintained relationships with customers and suppliers through account development.
- Established and updated work schedules to account for changing staff levels and expected
Manager
HDFC Bank LTd
Chennai
02.2023 - 08.2024
- Home loan and LAP handling for DSA channel.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers, and found new ones by identifying needs and offering appropriate services.
- Organized promotional events and interacted with the community to increase sales volume.
- Managed the order cycle to enhance business development, maintain sustainability, and ensure customer satisfaction.
Manager
Easy loans
Chennai
05.2019 - 12.2022
- Accomplished multiple tasks within established timeframes.
- On boarded new employees with training and new hire documentation.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes
- Employee knowledge and customer demands.
- Developed and maintained relationships with customers and suppliers through account development.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Achieved or exceeded financial goals on regular basis by controlling expenses, optimizing schedules and
- Regulating inventory usage.
- Executed regular process updates to reduce discrepancies and enhance scheduling across production calendars and programs.
Channel Manager
PNB Housing Finances ltd
Chennai
04.2018 - 06.2019
- Home loan and LAP handling for DSA channel.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers, and found new ones by identifying needs and offering appropriate services.
- Coached employees in successful selling methods, and encouraged cross-selling to drive revenue.
- Identified, hired, and trained highly qualified staff by teaching best practices, procedures, and sales strategies.
- Grew sales and boosted profits by applying proactive management strategies and enhancing sales training.
- Organized promotional events and interacted with the community to increase sales volume.
CRM Manager
HDB FINANCIAL SERVICES LTD
Chennai
06.2016 - 09.2017
- Responsible and verified the k yc of customer records as per banking policy (Pl, Ebl.Lap).
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Organized promotional events and interacted with community to increase sales volume.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
Senior Sales Executive
Axis Securities and Sales Ltd
Chennai
10.2010 - 06.2016
- Open market sales in personal loan
- Provided exceptional customer service to foster client loyalty and satisfaction.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Kept detailed track of sales and customer information
- Led the sales team to exceed quarterly sales goals.
- Reported sales data to upper management for review.
- Worked closely with other departments to understand the full scope of available offerings and provide top-notch salesmanship to customers.
- Streamlined and monitored quality programs to alleviate overdue compliance activities.
Education
UG B.com -
Sarba Bharatiya Shiksha Peeth
01.2006
H.S.C -
Govt Boys Hr.Sec.School
01.2003
S.S.L.C -
Govt Boys Hr.Sec.School
01.2001
Skills
Home loan
Mortgage Loan
Sales Business Development
Conversions
Branch Handling
Client Management
Leadership Skills
Team Management Skills
Sales
Channel Sales
Channel Management
Channel Development
Sales Marketing Team Coordination
Customer Service and collection
Business Development and Planning
Territory Management
Honest
Tolerance
Customer Complaint Resolution
Commitment towards
DECLARATION OF AUTHENTICITY
I declare that the above furnished information are authentic and true to best of my knowledge and belief. Place: Chennai S.Manigandan
Timeline
Branch Mangar
HDB Financial Services Pvt Ltd
07.2025 - 12.2025
Sr Sales Manager
Easy Loan DSA
10.2024 - 06.2025
Manager
HDFC Bank LTd
02.2023 - 08.2024
Manager
Easy loans
05.2019 - 12.2022
Channel Manager
PNB Housing Finances ltd
04.2018 - 06.2019
CRM Manager
HDB FINANCIAL SERVICES LTD
06.2016 - 09.2017
Senior Sales Executive
Axis Securities and Sales Ltd
10.2010 - 06.2016
UG B.com -
Sarba Bharatiya Shiksha Peeth
H.S.C -
Govt Boys Hr.Sec.School
S.S.L.C -
Govt Boys Hr.Sec.School