MANIKUT CHAKRABARTY
Bangalore
Summary
Accomplished sales leader with a proven track record of driving significant business, adept in Direct and Channel Sales and Team Leadership. Spearheaded strategic initiatives resulting in over 20% year-on-year direct business growth, excelling in stakeholder management and performance evaluation. Skilled in fostering strong business relationships and drive business growth through strategic, analytical and interpersonal approach.
Overview
13
13
years of professional experience
Work History
Senior Manager, Head- Direct Sales, South Zone
GODREJ PROPERTIES
Bangalore
04.2021 - Current
- Lead and drive direct sales initiatives for the zonal business through presales, corporate activations, and BTL.
- Lead- closure for project Launches in zone- Streamline customer engagement and closure process flow, gross to net business conversions to ensure significant revenue generation
- Evaluate performance of various direct media presence and adopt a performance driven for efficient business delivery while optimizing costs
- Zonal direct BV has shown year-on- year growth of more than 20% as a result of this approach
- Resource Planning, recruitment and performance monitoring of launch closure team in order to achieve business volume growth within limited time frame
- Launch closures contribute close to 75% of zonal BV and direct closure team has been contributing close to 55% of launch BV
- Lead change initiatives for presales team and adopt a business delivery led approach for functional performance
- Consolidate media wise lead level analysis and strategize campaign performance improvement plan with stakeholders from Marketing function
Team Lead, Direct Sales
GODREJ PROPERTIES
Bangalore
04.2020 - 03.2021
- Responsible for leading team for sales closure during Project Launches/Campaigns and assist Direct Function lead for driving direct business
- Assist the function lead in driving business through direct media, call center, loyalty/referral, and corporate BTL activities for various new launches and the sustenance portfolio of Godrej Properties, Bangalore
- Drive site closures during project Launches/Sustenance- EOI generation, Conversion and retention
- Supervised a team of 7 members by clearly communicating assigned campaign goals and adopted a regular intervention approach to monitor and improve performances within set timelines
- Track and review the performance of various direct media in order to optimize cost and maximize output
Assistant Manager – Channel Sales
GODREJ PROPERTIES
Bangalore
09.2017 - 03.2020
- Responsible for lead generation and sales through Channel Partners for Godrej Properties, Bangalore Portfolio
- Drive assigned partner relations and induct new partner for business growth
- Design and conduct regular channel partner engagements for continued participation in project business
- Keep track of partner performances throughout the year and roll out value propositions for higher revenue achievement
- Interact with inbound clienteles at site to drive closures
- Share customer feedbacks with respective partners for partner performance improvement
- Compile regular update on the competition and be abreast of the latest schemes and relevant market information
Assistant Manager – Sales and Marketing
L&T REALTY
Bangalore
11.2015 - 09.2017
- Responsible for lead generation and sales through BTL activities for L&T Raintree Boulevard
- Engage with prospective clienteles and ensure a positive customer experience to meet the set targets
- Creation of a strong channel network- for lead generation and continued business
- Design and conduct regular channel partner programs for top of the mind recall
Associate Manager – Sales and Marketing
LODHA GROUP
Mumbai
04.2015 - 11.2015
- Individual contributor as a member of channel team for South Mumbai for various Lodha project launches in South Mumbai and Central suburbs
- Induct, activate and maintain new channel partner relationships for sustainable business growth
- Develop and maintain relationship with existing channel partner network for continued business growth
- Partner with Channel Network in lead generation activities; interact with the leads generated to ensure successful closures
Senior Executive – Sales and Marketing
LODHA GROUP
Mumbai
04.2014 - 03.2015
- Part of Channel team –South Mumbai for Lodha Wadala
- Responsible for driving business through allocated set of Channel Partner relationships and generate new partner relations
Executive – Sales and Marketing
LODHA GROUP
Mumbai
03.2012 - 03.2014
- Part of outbound sales team for Lodha New Cuffe Parade, Wadala, Mumbai
- Key responsibility area includes conducting outbound meetings high net worth individuals and drive site closures
Education
PGDM - Marketing (Minor-IT)
ITM Business School
Kharghar03-2012
B.E(Hons.) - Computing (Software Engineering)
Asia Pacific Institute of Information Technology
Panipat, UK06-2010
Class XII -
Kendriya Vidyalaya
Kokrajhar03-2006
Class X -
Don Bosco School
Kokrajhar03-2004
Skills
- Direct and Channel Sales
- Result oriented
- Team Leadership
- Performance Evaluation
- Stakeholder management
- Business Initiatives
- Analytical
- Process management and improvement
- Communication
- Interpersonal Skills
- Networking
- Relationship Building
Accomplishments
- Godrej Legends, 2024 - Recognized for Best Sustenance Project Performance (PAN India)
- Godrej Legends, 2023 - Recognized for Best Launch Project Performance (PAN India)
- Godrej Legends Award 2022 for Best Direct Team Performance (PAN India)
- Stellar People Leader, South Zone, 2022
Languages
Assamesse
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Advanced (C1)
C1
Timeline
Senior Manager, Head- Direct Sales, South Zone
GODREJ PROPERTIES
04.2021 - Current
Team Lead, Direct Sales
GODREJ PROPERTIES
04.2020 - 03.2021
Assistant Manager – Channel Sales
GODREJ PROPERTIES
09.2017 - 03.2020
Assistant Manager – Sales and Marketing
L&T REALTY
11.2015 - 09.2017
Associate Manager – Sales and Marketing
LODHA GROUP
04.2015 - 11.2015
Senior Executive – Sales and Marketing
LODHA GROUP
04.2014 - 03.2015
Executive – Sales and Marketing
LODHA GROUP
03.2012 - 03.2014
PGDM - Marketing (Minor-IT)
ITM Business School
B.E(Hons.) - Computing (Software Engineering)
Asia Pacific Institute of Information Technology
Class XII -
Kendriya Vidyalaya
Class X -
Don Bosco School
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