Manjunatha S L
Bangalore
Summary
10+ years of experience working as a Vendor Manager, Buyer, and Category Manager. Seeking a role where I can use my skills in category growth, vendor development, and buying to improve selection, strengthen partnerships, and drive business performance.
Overview
17
17
years of professional experience
Work History
Category Manager
Ajio.com
Bengaluru
07.2023 - Current
- Built and scaled Nyrika and Acai from scratch into a 300 Cr portfolio, positioning Nyrika as AJIO’s #1 Women’s Ethnic Wear brand.
- Launched Ri-Wah (Co-owned brand) from scratch and scaled it to a ₹50 Cr brand for FY 24–25, making it the top-performing brand in AJIO’s Saree vertical.
- Managing category of women’s QPL ethnic portfolio with an AOP of 500 Cr for FY 25-26.
- Onboarded and scaled high-potential sellers to grow category selection and revenue (Sareemall, Varanga, Naixa, KVS etc).
- Curated QPL vendor base aligned to brand signature, quality standards, and pricing architecture.
- Created brand-led video content including banners and PDP videos to improve brand visibility and conversion.
- Built the M.P QPL brand Alpha Tribe in Men’s Casual Wear, achieving a 50 Cr business target for FY 25–26.
- Drove cross-portfolio efficiency by sourcing and sharing high-potential sellers to accelerate growth across QPL brands.
Buying & Vendor Manager (Indie Portfolio)
Ajio.com
12.2015 - 06.2023
- Added 60% of the OR/SOR vendor portfolio by onboarding key regional vendors and artisans, boosting selection width.
- Onboarded and developed artisan and craft-based vendors to preserve authenticity while enabling scale.
- Applied deep understanding of Indian crafts, weaves, and festive buying cycles to build relevant seasonal collections.
- Improved sell-through by implementing strategic discounting and liquidation plans.
- Sustained 90-day DOH with strong forecasting and inventory discipline.
- Controlled RTV to minimal levels through improved vendor and quality processes.
- Delivered 95%+ replenishment adherence, keeping selection in-stock consistently.
- Build and maintain strong vendor relationships to ensure seamless business operations and growth.
- Oversee in-stock planning, PO tracking, delivery delays, and order rejections to streamline supply chain operations.
Vendor Manager (Digital Category)
HomeShop18.com
01.2012 - 11.2015
- Managed 18 brands and 22 vendors, ensuring accurate listings, timely uploads, and strong catalog hygiene.
- Led a 5-member catalogue team to deliver fast product uploads, clean content, and high listing quality.
- Coordinated daily with vendors for new launches, stock updates, and faster product go-live.
- Drove merchandising for offer pages and launches, boosting visibility and conversions.
- Reduced aging inventory through targeted promotions and smarter merchandising actions.
Store Manager
Vodafone South Limited
Bengaluru
04.2010 - 11.2012
- Handled L2 & L3 escalations, ensuring quick resolution and high customer satisfaction.
- Led and supported store team operations while meeting both store and individual sales targets.
- Trained and mentored new employees to improve service quality and operational efficiency.
Team Leader
One Mobile (Future Mobile & Accessories Pvt. Ltd.)
02.2009 - 04.2010
- Led store team operations to consistently achieve monthly sales targets.
- Managed stock levels, inventory accuracy, and timely replenishment.
- Executed in-store promotional activities to increase footfall and customer engagement.
Education
Bachelor of Commerce (B.Com) -
Karnataka State Open University
Karnataka01.2013
Pre-University Course -
Bangalore Pre-University Board
Krnataka01.2007
Skills
- Category management
- Vendor negotiation
- Inventory forecasting
- Product merchandising
- Brand development
- Market analysis
Timeline
Category Manager
Ajio.com
07.2023 - Current
Buying & Vendor Manager (Indie Portfolio)
Ajio.com
12.2015 - 06.2023
Vendor Manager (Digital Category)
HomeShop18.com
01.2012 - 11.2015
Store Manager
Vodafone South Limited
04.2010 - 11.2012
Team Leader
One Mobile (Future Mobile & Accessories Pvt. Ltd.)
02.2009 - 04.2010
Bachelor of Commerce (B.Com) -
Karnataka State Open University
Pre-University Course -
Bangalore Pre-University Board