Manoranjan Kumar

• Managed partnerships across schools, hospitals, educational institutes, health & wellness, and FMCG sectors.
• Developed and executed BTL, ATL, and Digital marketing strategies.
• Led campaign execution across multiple marketing channels to drive revenue growth.
• Negotiated agreements and maintained strong stakeholder relationships.
• Conducted market research & competitive analysis to identify new opportunities.
• Ensured seamless operational coordination & reporting for all partnerships.

• Developed B2B,B2C offline sales channels for Wellcore, driving market expansion.
• Led brand awareness & building initiatives in gyms to enhance product visibility.
• Conducted competitor pricing research and store visits for market insights.
• Onboarded sellers, retailers, and distributors to scale Wellcore product sales.
• Built and maintained strong relationships with sellers, distributors and gym owners.
• Managed end-to-end order fulfillment, including packing, last-mile delivery, and after-sales service.
• Created and optimized the product lifecycle for Wellcore.

Sr. MIS Executive

• Optimized process & operations management for efficiency.
• Built end-to-end workflows from client onboarding to last-mile delivery.
• Managed approval processes, fund release, and city-level P&L.
• Established KRA & KPI review frameworks for performance tracking.
• Ensured cross-functional coordination for seamless operations.

Alliance Manager

• Identified new alliance opportunities with corporates, RWAs, gyms, malls, and co-working spaces.
• Aligned activity alliances based on campaign strategies.
• Led strategic partnerships, including negotiations, barter deals, and CAC-based alliances.
• Managed P&L for city alliances to drive profitability.
• Led and mentored a team of 15 members for execution and growth.

Operations Manager

• Led central operations management and strategy implementation.
• Delivered ROI-driven results for brands across multiple sectors.
• Developed and executed on-ground strategies for campaigns.
• Controlled P&L across manpower, logistics, warehouse, branding & procurement.
• Led and managed a team of 25 members for operational efficiency.

• Part of Tiger Team, ensuring pre- and post-launch operational stability.
• Led the launch & stabilization of Swiggy Stores & Swiggy Genie in Delhi NCR.
• Managed first-mile & last-mile delivery for Swiggy Stores in Gurgaon, reducing TAT.
• Onboarded new sellers and handled seller queries for seamless order dispatch.
• Supported new projects like Zero Touch & Moneta Distributions.

• Managed customer queries during pickup and drop-off.
• Onboarded new vendors to maintain a large inventory.
• Built vendor relationships for negotiation, timely delivery & inventory growth.
• Upsold riding gears to customers at pickup points.
• Oversaw vendor account settlements for smooth financial transactions.