Marylin Rodrigues
Associate Director - Key Accounts
Mumbai
Summary
Seasoned financial services professional with over 10 years of experience, including 4 years in the cryptocurrency sector. Proven expertise in developing strategic business solutions and managing high-value accounts to drive revenue growth. Demonstrated ability to navigate complex financial landscapes and lead cross-functional projects, fostering strong client relationships that align with organizational goals.
Overview
12
12
years of professional experience
Work History
Associate Director
CoinDCX
Mumbai
04.2021 - Current
- Directed and guided a team of 12 Key Account Managers overseeing 2000+ HNI investors, Spot and derivative Traders (API inclusive).
- Leveraged targeted campaigns and strategic partnerships to acquire high-performing derivative traders.
- Ensured seamless collaboration among stakeholders, leading to the accomplishment of CoinDCX VIP Program since June,2023.
- Designed and executed customized solutions, achieving a 85% client retention rate.
- Launched Crypto futures in 2022, achieving a milestone of $1 million in daily trading volume and scaling it to an average of $100 million daily. 40% of this volume was driven by the top VIP users managed by my team.
- Partnered with customer support teams to decrease turnaround times for VIP users.
- Presented at industry events, enhancing Coindcx's thought leadership.
Assistant Manager
Motilal Oswal Financial Services Ltd
Mumbai
04.2015 - 09.2020
- Boosted OAO Advisory desk broking revenue from Monthly 10L to 50L within a year by strategically focusing on currency and derivative trading.
- Led team of over 20 equity and derivative advisors serving more than 10,000 traders and investors.
- Implemented approaches to meet targeted sales figures in various investment offerings such as MF, PMS, Robo Advisory.
- Cultivated and upheld connections with key channel partners in the Mumbai area (HDFC Life, ICICI Prudential, Bajaj Allianz, Care Health, Franklin Templeton, IDFC AMC).
- Adhered to call quality management system to monitor and assess service performance
- Trained 100+ new joinees on proper phone etiquette and selling skills.
Senior Customer Service Executive
Serco Global Services Pvt Ltd
Mumbai
06.2013 - 04.2014
- Delivered top-notch service, addressing customers' needs promptly and effectively.
- Quickly built rapport with customers establishing trust and credibility.
- Identified suitable products based on customer needs, achieving cross-sell targets.
- Tracked customer service metrics enhancing customer satisfaction.
- Acquired thorough understanding of products to offer current and precise details.
Education
PGDBM -
Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai09.2020
Post Graduate Diploma in Banking Operations -
NIIT-IFBI
Mumbai09.2014
Bcom -
Sydenham College of Commerce & Economics
06.2013
HSC -
Sydenham College of Commerce & Economics
Mumbai06.2010
SSC -
Our Lady of Remedy High School
Mumbai06.2008
Skills
- Strategic leadership
- Stakeholder management
- Key account growth
- Collaborative mindset
- Hiring and training
- Excellent communication
Accomplishments
- Whale of the Quarter, CoinDCX, Q1 2024
- Moonlanders of the Quarter Recognition, CoinDCX , Q2 2023
- Performer of the Month, CoinDCX , June 2021
- International Trip to Almaty, ICICI Prudential, April 2020
- Best Currency Performer - Team Lead, Motilal Oswal, April 2020
- Top Performing Team Leader, Motilal Oswal, September 2019
- Best Team Lead - Direct Reactivation Motilal Oswal, September 2019
- International Trip to Dubai, Motilal Oswal Financial Services, March 2018
- Star of the Month, Motilal Oswal, September 2017
- Highest Contributor, Franklin Templeton, August 2017
- Employee of the Month, Serco Global Services, January 2014
Timeline
Associate Director
CoinDCX
04.2021 - Current
Assistant Manager
Motilal Oswal Financial Services Ltd
04.2015 - 09.2020
Senior Customer Service Executive
Serco Global Services Pvt Ltd
06.2013 - 04.2014
PGDBM -
Narsee Monjee Institute of Management Studies (NMIMS)
Post Graduate Diploma in Banking Operations -
NIIT-IFBI
Bcom -
Sydenham College of Commerce & Economics
HSC -
Sydenham College of Commerce & Economics
SSC -
Our Lady of Remedy High School
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