MD AZHARUL IMAM
Growth Manager
Bangalore
Summary
Results-oriented Growth Manager with over 3 years of experience in scaling e-commerce businesses. Expertise in managing extensive advertising portfolios, driving exceptional ROAS growth, and ensuring sustainable profitability. Demonstrated success in integrating performance marketing, pricing strategies, and operational efficiencies to achieve significant net profit impact. Alumnus of NIFT, equipped with robust merchandising skills and a keen focus on business optimization.
Overview
4
4
years of professional experience
Work History
Growth Manager
ShopDeck
Bangaluru, Karnataka
02.2024 - Current
- Owned growth and performance for a portfolio of 40+ high-impact seller accounts, managing an average ₹20,000 daily ad spend per account and driving ₹29.2 Cr in annual media investments across multiple e-commerce categories.
- Scaled businesses to ₹175+ Cr in annualized revenue, consistently sustaining a 6x ROAS through disciplined optimization and profitability-first growth decisions.
- Enabled ₹7.4 Cr in annual net profit, with nearly 60% of accounts achieving ~7% net margins, ensuring long-term viability alongside topline expansion.
- Drove full-funnel acquisition and conversion initiatives across Meta and Google ecosystems, translating growth goals into channel-specific execution strategies.
- Acted as the central growth owner, coordinating with Growth Leads, KAEs, and KAMs to align media performance, pricing, and operational efficiency.
- Maintained performance stability for high-spend, fast-scaling accounts through continuous bid recalibration, audience evolution, and spend reallocation.
- Diagnosed revenue and margin leakages by analyzing conversion funnels and RTO trends using Metabase and advanced Excel, leading to measurable loss reduction.
- Improved AOV and contribution margins by correcting pricing inconsistencies, shipping weight anomalies, and cost inefficiencies impacting unit economics.
- Strengthened campaign outcomes through structured audience discovery, segmentation, and experimentation, identifying scalable and repeatable growth patterns.
Senior Merchandiser
Rahul Computex Pvt. Ltd.
03.2023 - 01.2024
- Managed end-to-end merchandising operations for key accounts including FirstCry, ensuring strict adherence to quality benchmarks and delivery timelines.
- Collaborated with buyers to translate complex requirements into actionable production plans, ensuring smooth product lifecycles.
- Optimized supply chain efficiency by overseeing order execution and negotiating with suppliers for cost effectiveness.
Merchandiser
Pee Empro Exports Pvt. Ltd.
06.2022 - 02.2023
- Served as the primary liaison for major international accounts, including Old Navy, ensuring seamless coordination between buyers and production teams.
- Streamlined the production lifecycle from order receipt to final dispatch by creating detailed production tracking documentation.
Education
Bachelor of Fashion Technology (B.F.Tech) -
National Institute of Fashion Technology (NIFT)
Kolkata04-2022
Senior Secondary Education (XII) -
Oxford Public School
Ranchi04-2016
Matriculation (X) -
Don Bosco Academy
McCluskieganj, Jharkhand05-2014
Skills
Account management
Strategic planning
Data analysis
Performance metrics
Digital marketing
Campaign management
Performance tracking
Team leadership
Operations management
Decision-making
Timeline
Growth Manager
ShopDeck
02.2024 - Current
Senior Merchandiser
Rahul Computex Pvt. Ltd.
03.2023 - 01.2024
Merchandiser
Pee Empro Exports Pvt. Ltd.
06.2022 - 02.2023
Bachelor of Fashion Technology (B.F.Tech) -
National Institute of Fashion Technology (NIFT)
Senior Secondary Education (XII) -
Oxford Public School
Matriculation (X) -
Don Bosco Academy