Medha Gangopadhyay
Kolkata
Summary
Strategic Analyst with a proven track record in analyzing market trends and competitive landscapes to identify growth opportunities. Expertise in employing advanced research methodologies to deliver consultative solutions and actionable insights for senior leadership and clients. Demonstrated strength in project management and pattern identification, contributing to impactful business outcomes and nurturing long-term client relationships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Market Research Analyst
Mordor Intelligence Pvt. Ltd.
Pune
06.2022 - 10.2024
- Generated insights for Fortune 500 clients through a detailed examination of global food and beverage markets, and competitors in over 80 market research projects annually.
- Successfully delivered over 50 reports and presentations, articulating insights and suggestions to executive leadership and external stakeholders.
- Performed market sizing, forecasting, and segmentation analysis, resulting in a 10% revenue increase and strategic decision-making using datasets acquired from FAO STAT, WORLD BANK, ITC Comtrade, OECD, Bloomberg, D&B Hoovers, and others.
- Implemented over 100 surveys, including brand impact studies, increasing client engagement by 25%. Designed and implemented surveys using tools like Google Forms, SurveyMonkey, and Qualtrics.
- Improved research dependability with 99% accuracy achieved through stringent quality assurance and data validation.
- Worked with cross-functional teams to complete research projects on schedule, lowering time-to-market by 30%, and reducing research expenditures by 20%.
- Trained and guided over four batches of newly appointed associates on qualitative research methodology, improving team skills and productivity.
Market Research Associate
Grand View Research Inc.
Pune
07.2020 - 06.2022
- Conducted specialized research for the food and beverage, FMCG, and agriculture industries, boosting client revenue by 40%.
- Executed extensive research contributing significantly to a 10-20% rise in profitability through competitive benchmarking and product pricing.
- Executed rigorous feasibility checks resulting in 100% timely deliveries and 99% precision.
Research Intern
Indian Statistical Institute
Kolkata
05.2019 - 07.2019
- Utilized Microsoft Excel and EViews for time-series analysis involving data cleaning, manipulation, visualization to uncover macroeconomic trends.
Education
Master of Science - MS - Economics
Gokhale Institute of Politics And Economics
Pune, Maharashtra, India06-2020
Bachelor of Science - BS - Economics
Lady Brabourne College, University of Calcutta
Kolkata, West Bengal, India05-2018
Skills
- Qualitative and quantitative research
- Stakeholder management
- Data collection and analysis
- Secondary and primary research
- Market sizing and forecasting
- SWOT analysis
- KPI tracking
- Competitor analysis and benchmarking
- Microsoft Power BI
- SQL
- MS Office: Excel, PowerPoint, Word, Outlook
Certification
- Power BI Certification by PwC - Edureka! (Pursuing) - Gaining Power BI proficiency through real-world business simulations, enhancing data analysis and visualization skills.
- Corporate Financial Statement Analysis - LinkedIn - Gained expertise in consolidated financial statements, financial analysis frameworks, and key performance ratios.
Awards
- Impact on the Hub Award (2024): Played a key role in achieving a quarterly revenue target of USD 650,000 in the agriculture, food, and beverage domain.
- Best Trainee for Market Research Basics and Estimation Training Program (2022): Recognized for quickly mastering and applying both qualitative and quantitative research techniques.
- SPOT Award - Employee of the Month (2021): Honored for exceptional performance in quality, timeliness, and client deliverables, consistently exceeding expectations.
Projects and Publications
Prospects and Challenges of Green Bonds in the Renewable Energy Sector: Case of Selected Asian Economies (November 2021, United Kingdom)
- Co-authored research, published in Journal of Sustainable Finance, examines the green bond market in six diverse Asian countries, analyzing enablers, inhibitors, and the impact of rising electricity demand and climate change.
Timeline
Market Research Analyst
Mordor Intelligence Pvt. Ltd.
06.2022 - 10.2024
Market Research Associate
Grand View Research Inc.
07.2020 - 06.2022
Research Intern
Indian Statistical Institute
05.2019 - 07.2019
- Power BI Certification by PwC - Edureka! (Pursuing) - Gaining Power BI proficiency through real-world business simulations, enhancing data analysis and visualization skills.
- Corporate Financial Statement Analysis - LinkedIn - Gained expertise in consolidated financial statements, financial analysis frameworks, and key performance ratios.
Master of Science - MS - Economics
Gokhale Institute of Politics And Economics
Bachelor of Science - BS - Economics
Lady Brabourne College, University of Calcutta
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