MEHAK MOHAN
Brand & Digital Marketing Professional
Delhi
Summary
Marketing manager with 8+ years driving brand campaigns, content strategy, and performance marketing for Adidas, Deloitte, Little Black Book (LBB), and Maccaron.
Managed brand solutions for 20+ clients with campaign budgets averaging ₹30–50L. Specialist in translating brand identity into multi-channel stories that generate measurable business impact.
Overview
10
10
years of professional experience
2
2
Languages
Work History
Manager | Content Marketing
alt.f coworking
11.2025 - Current
- Leads brand narrative across digital, on-ground, and performance channels, managing daily output across social media, website, newsletters, ads, and internal communications.
- Executes a high-intent content strategy targeting lead generation for coworking spaces, translating product and community stories into conversion-driven assets.
- Manages end-to-end content operations and performance reviews across all channels.
Manager — Brand Solutions
Little Black Book (LBB)
06.2022 - 02.2025
- Developed integrated brand solutions for 20+ clients, including the Singapore Tourism Board, Marks & Spencer, Mamaearth, Kia, Galaxy, and Monkey Shoulder, managing 3–4 active accounts simultaneously.
- Executed over 50 campaigns spanning events, influencer partnerships, video, editorial, and paid social promotions, with average budgets of ₹30–50 lakh per campaign.
- Built Mamaearth’s content portfolio across the website, app, and social media, achieving 30M+ views in a single month at a 5% engagement rate through targeted multi-platform campaigns.
- Led Marks & Spencer’s national UGC campaign celebrating mother-child stories, driving high engagement through Instagram contests, rewarded with grand prizes.
- Curated six consumer-centric art and performance workshops for Kia 360 (sneaker art, stand-up), positioning the experience center as an innovative cultural destination.
Senior Marketing Manager
Maccaron
02.2022 - 04.2022
- Managed brand strategy and performance marketing across email, website banners, and push notification channels, overseeing all promotional marketing operations.
- Increased newsletter and push notification CTR by 3–4% through creative optimization, segmentation, and A/B testing, directly contributing to tracked revenue growth.
- Calculated and reported growth and revenue earned via newsletter and push notification channels, informing the monthly marketing strategy.
Marketing Project Manager
Horse Republic
02.2019 - 03.2020
- Managed B2B and B2C client relationships, market research, and event execution for a Paris-based equestrian lifestyle brand.
- Oversaw the brand’s Ambassador Programme and maintained the client database, supporting community growth and client retention.
Alumni Relations Executive
Deloitte India
04.2017 - 02.2018
- Managed alumni relations across Deloitte India member firms, overseeing communications, stakeholder relationships, and event programming.
- Organized flagship alumni event with 250+ attendees, coordinating logistics, speakers, and senior stakeholder communications end-to-end.
Content Executive
Adidas Group
05.2016 - 03.2017
- Created 360 degree content for Adidas and Reebok across their India websites, including product pages, launch campaigns, and promotional assets. Worked on adapting global brand communication for the Indian market, ensuring relevance in tone and messaging.
- Handled daily newsletters and campaign-led communication, aligning content with ongoing marketing initiatives and product priorities, while maintaining consistency across platforms.
Education
Master of Arts - Literature
Jamia Milia Islamia
Delhi 04.2001 -
MBA - Marketing
European Business School
Paris 04.2001 -
Bachelor of Arts - English Honours
Kalindi College, University of Delhi
Delhi 04.2001 -
Skills
Brand Strategy & Positioning
Performance Marketing (Meta, Google, YouTube)
Paid Organic Social Strategy
Funnel Planning (Awareness → Consideration → Conversion)
Campaign Planning & Execution (360°)
Influencer & Creator Collaborations
Cultural Marketing / Trend Integration
On-ground Activations & Experiential Campaigns
Omni-channel Campaign Planning (Digital Offline integration)
Partnership & Collaboration Strategy
Event-led Marketing
Growth Strategy & Market Analysis
AI-assisted marketing
Timeline
Manager | Content Marketing
alt.f coworking
11.2025 - Current
Manager — Brand Solutions
Little Black Book (LBB)
06.2022 - 02.2025
Senior Marketing Manager
Maccaron
02.2022 - 04.2022
Marketing Project Manager
Horse Republic
02.2019 - 03.2020
Alumni Relations Executive
Deloitte India
04.2017 - 02.2018
Content Executive
Adidas Group
05.2016 - 03.2017
Master of Arts - Literature
Jamia Milia Islamia
04.2001 -
MBA - Marketing
European Business School
04.2001 -
Bachelor of Arts - English Honours
Kalindi College, University of Delhi
04.2001 -