Melvin Alias
Mumbai
Summary
First Class B.E. in Electronics from Mumbai University with over 11 years of experience in consumer durables. Currently serving as Category Manager at Croma, specializing in private label development and procurement for TVs and accessories. Proven track record in driving product strategy and enhancing market presence. Seeking opportunities for increased responsibilities and professional growth.
Overview
12
12
years of professional experience
Work History
Category Manager – Own Label (AGM)
Infiniti Retail Ltd(Croma), TATA Enterprise Ltd.
Mumbai
03.2021 - Current
- Spearheaded successful launch of Croma FireTV segment in 2021 through collaboration with Amazon team.
- Expanded product portfolio to include multiple operating systems, establishing Croma as a multi-OS brand.
- Developed products aligned with competitor trends and divisional goals.
- Conducted market research and competitive analysis to refine product segmentation and positioning.
- Defined customer-centric features and specifications for new products.
- Implemented processes for timely new product introductions while ensuring project adherence.
- Negotiated supplier contracts to optimize cost, quality, and delivery terms.
- Ensured optimal stock availability across warehouses while minimizing aging inventory.
Assistant Manager- Product Manager
M/s. KAIL LTD (Sansui & Kelvinator - A Videocon Group Company)
Mumbai
04.2016 - 02.2021
- Developed new products aligned with competitor trends and customer needs through market segmentation.
- Defined customer-centric product features to drive sales growth.
- Oversaw product launches, ensuring compliance with project timelines.
- Implemented pricing strategies and managed promotional schemes for high-end models.
- Collaborated with teams to enhance branch performance and achieve sales objectives.
- Administered sell-in schemes to motivate branch sales efforts.
- Ensured optimal stock levels across branches to minimize stockouts.
- Received Sales Head's Recognition for timely submission of 2017 Business Plan.
Executive- Design Engineer (R&D)
M/s. Videocon Industries Ltd.
Aurangabad
07.2013 - 03.2016
- Managed new Ultra High Definition (UHD) model projects for Videocon, Sansui, Hyundai, VISE, and Koryo.
- Optimized picture and audio quality for competitive advantage in new models.
- Led development of backlight structures, focusing on color gamut and vendor selection.
- Successfully launched products with defined Bill of Materials (BOM) and unique features.
- Oversaw completion of smaller projects, including Kenstar coolers and alert systems.
- Conducted training sessions to equip service staff on new technologies and innovations.
- Obtained approvals for design and development projects for Videocon, Sansui, and Philips.
- Monitored market trends to formulate strategies that maintained competitive edge.
Education
BE - Electronics
Lokmanya Tilak College of Engineering
Koparkhairne05.2012
Diploma - Industrial Electronics
V.P.M Polytechnic
Thane07.2009
S.S.C. -
St. Francis Xavier’s High School
Bhandup East03.2006
Extracurricular Activities
Participated in Inter collegiate Robotics competition. Jointly presented with one co-student Technical Paper on Nano technology in State level competition organised by Maharashtra State Board of Technical Education.
Disclaimer
The information stated above is true and correct to the best of my knowledge and belief., 03/22/25, Mumbai
Languages
- English
- Hindi
- Marathi
- Malayalam
Personal Information
- Date of Birth: 10/19/90
- Nationality: Indian
- Marital Status: Married
Timeline
Category Manager – Own Label (AGM)
Infiniti Retail Ltd(Croma), TATA Enterprise Ltd.
03.2021 - Current
Assistant Manager- Product Manager
M/s. KAIL LTD (Sansui & Kelvinator - A Videocon Group Company)
04.2016 - 02.2021
Executive- Design Engineer (R&D)
M/s. Videocon Industries Ltd.
07.2013 - 03.2016
BE - Electronics
Lokmanya Tilak College of Engineering
Diploma - Industrial Electronics
V.P.M Polytechnic
S.S.C. -
St. Francis Xavier’s High School
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