Mihir Sharma
Regional Marketing & Sales Head
Panchkula
Summary
Accomplished marketing leader with a proven track record at Canam Consultants Ltd, adept in strategic planning, execution, and staff development. Spearheaded innovative campaigns, enhancing market share and client retention. Skilled in leveraging performance analysis for impactful decisions, demonstrating exceptional teamwork and collaboration. Achieved significant process improvements, underscoring a commitment to results and efficiency.
Innovative Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Regional Marketing & Sales Head
Canam Consultants Ltd
8 2023 - Current
- Established a robust pipeline of prospects through diligent prospecting efforts, leading to consistent increases in new business opportunities.
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Negotiated more favorable rates and delivery times with vendors.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Expanded market share with targeted sales initiatives and strategic partnerships.
- Increased sales revenue by 23% implementing innovative marketing strategies and optimizing team performance.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
- IEnsured brand consistency across all communication materials by working closely with marketing colleaguesi.
- Delivered engaging presentations at industry events, showcasing company offerings and attracting prospective clients.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Developed strong client relationships for improved customer satisfaction and repeat business.
- Drove international business expansion by establishing global distribution channels and forging strategic alliances with overseas partners.
Senior Marketing Manager
Irenic International Education Services Pvt Ltd.
04.2023 - 08.2023
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
Marketing Manager
Irenic International Education Services Pvt. Ltd.
03.2022 - 03.2023
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Optimized email campaigns to increase open and click-through rates.
- Worked with graphic designers and writers to establish theme and tone for content.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- To prepare how to boost marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- To assist with development of B2B & B2C sales, marketing and strategic analysis
- Negotiate and close long-term agreements with new clients in assigned territory
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Senior Marketing Officer
Gretis India Pvt. Ltd.
06.2021 - 02.2022
- Leveraged CRM tools to monitor customer interactions and tailor messaging based on individual preferences or behavior patterns.
- Spearheaded market research initiatives to identify new business opportunities and areas for growth.
- Managed social media presence, creating engaging content that resonated with target audiences and drove online engagement rates up.
- Developed comprehensive marketing plans that aligned with overall business objectives, ensuring consistent messaging across all channels.
- Evaluated the effectiveness of various marketing channels to allocate resources efficiently and maximize return on investment.
- Mentored junior team members, providing guidance on best practices while fostering a positive work environment conducive to professional growth.
- Coordinated trade show participation, ensuring optimal brand representation at high-profile industry events.
- Measured and analyzed marketing KPIs, utilizing insights to make informed decisions on strategy adjustments for continuous improvement.
- Championed innovation within the department by staying abreast of industry trends and incorporating new technologies or techniques into marketing efforts.
- Led cross-functional teams in the development and execution of product launches, driving successful outcomes and exceeding targets.
Marketing Head
La Pointe Telecom Solutions Pvt. Ltd.
06.2019 - 05.2021
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Grew new business connections by strategically networking with industry experts.
- Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
Marketing Executive
La Pointe Telecom Solutions Pvt. Ltd.
01.2018 - 05.2019
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Compiled product and customer data to generate informed profit projections.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Identified industry benchmarks to measure success of key digital strategy areas.
- Worked with communications team to drive internal promotion of company programs, initiatives.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Engaged, informed and supported staff on media and marketing outcomes.
- Participated and executed events and marketing programs to increase qualified leads.
Education
MBA - Marketing And Finance
Amity University
Noida 07.2016 - 05.2018
BBA - Business Administration And Management
Panjab University
Chandigarh 07.2013 - 04.2016
Higher Secondary - Commerce
D.A.V Sr Sec. Public School
Panchkula 04.2012 - 03.2013
Secondary -
Bhawan Vidyalaya
Panchkula 04.2010 - 03.2011
Skills
Strategic planning and execution
Performance Analysis
Budget development
Staff training/development
Inventory management
Effective leader
Product development
Client account management
Teamwork and Collaboration
Process improvements
Capital spending
Languages
English
Advanced
Hindi
Advanced
Punjabi
Advanced
Timeline
Senior Marketing Manager
Irenic International Education Services Pvt Ltd.
04.2023 - 08.2023
Marketing Manager
Irenic International Education Services Pvt. Ltd.
03.2022 - 03.2023
Senior Marketing Officer
Gretis India Pvt. Ltd.
06.2021 - 02.2022
Marketing Head
La Pointe Telecom Solutions Pvt. Ltd.
06.2019 - 05.2021
Marketing Executive
La Pointe Telecom Solutions Pvt. Ltd.
01.2018 - 05.2019
MBA - Marketing And Finance
Amity University
07.2016 - 05.2018
BBA - Business Administration And Management
Panjab University
07.2013 - 04.2016
Higher Secondary - Commerce
D.A.V Sr Sec. Public School
04.2012 - 03.2013
Secondary -
Bhawan Vidyalaya
04.2010 - 03.2011
Regional Marketing & Sales Head
Canam Consultants Ltd
8 2023 - Current
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