MOHAMMAD AKRAM
KANPUR
Summary
Dynamic Sr. Manager in International Marketing at Superhouse Group, driving business growth through strategic planning and proactive communication. Proven track record of exceeding targets, contributing significantly to export revenue. Expertise in product development and negotiation, ensuring customer satisfaction while maintaining competitive pricing. Recognized for leadership in cross-functional teams and global market expansion. Fostering long-term partnerships in the global footwear market.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Sr. Manager - International Marketing
Superhouse Group
09.2019 - Current
- Company Overview: Globally recognized name in footwear & leather industry as well as India’s leading manufacturer & exporter.
- Business Development from B2B clients from Europe, South America, Africa, Australia & Asia.
- Established and enhanced business with new & existing clients securing favourable terms which contributed companies financial growth maintaining gross margins.
- Achieved/Surpassed the assigned targets over the years. Consistently contributing 50%-65% in Export business w.r.t. product segment in last 6 years.
- Spearheaded cross functional teams for successful development of new product lines for recognized top tier European brands.
- Generated business from some new and non-touched region.
- Prompt, effective & pro-active communication. Working for complete customer satisfaction.
- Cost engineering & pricing of the product and win-win negotiation with customers.
- Globally recognized name in footwear & leather industry as well as India’s leading manufacturer & exporter.
- Organizing trade fair participation liaising with fair organizers & booth builders.
- Spearhead for range building, creation of graphics & branding elements as well as promotional materials.
- Successfully managed the participation in international trade shows like A+A, Expo-Protection & Milipol since 2014.
Assistant Manager-International Marketing
Superhouse Group
08.2015 - 08.2019
- Provided technical support to the customers to improve understanding of their requirements and creating awareness and implementation in the relevant departments accordingly.
- Data management & mining and creatively application of it for marketing and sales forecast. Keeping updated order/development tracker for all customers.
- Collocated with relevant departments, freight forwarders to ensure smooth Supply Chain Process.
- Addressing and analyzing customer’s complaint, ensuring that the problems are settled and rectified within reasonable time frame through problem solving skills.
Executive-International Marketing (Sr. Merchandiser)
Superhouse Group
01.2012 - 07.2015
- Managed the product developments of several kind of Safety, Occupational, Outdoor, Military Footwear in line with customer requirements and segment.
- Successfully executed various product range with constructions like Direct injection, Vulcanized, Cemented & Goodyear welted including some special purpose footwear.
- Sourcing & development of raw materials, component and accessories in line with customer’s need or market trend.
- Also managed development of outsole moulds and other tools. Negotiation with vendors/suppliers to keep the product price within targets.
Merchandiser
Superhouse Group
07.2008 - 12.2011
- Started merchandising of footwear for European client independently.
- Accountable as a bridge among the client, vendors and various departments to execute the orders & development within the timeline.
- Collaboratively work with different department/team members.
- Executed testing & CE certification of products.
Assistant Merchandiser
Superhouse Group
07.2007 - 06.2008
- Responsible for sampling of footwear and follow ups of order.
Operations Trainee
Superhouse Group
07.2005 - 06.2007
- Managed production floor of Goodyear welted & Cemented shoe production for all the operations after upper making.
- Was responsible for quality, production, finishing, packing & dispatch.
Education
Master of Business Administration - Marketing
Sikkim Manipal University
Kanpur01-2010
Graduation -
CSJM University
Kanpur06-2007
Footwear Manufacturing Technology -
IISTEM
Kanpur06-2005
Intermediate - Humanities
SVP College
U.P.Board05-2004
High School - Humanities
SVP College
U.P.Board06-2002
Skills
- Business development
- International marketing
- Cross-functional leadership
- Customer relationship management
- Product development
- Cost engineering
- Negotiation skills
- Proactive communication
- Strategic planning
- Problem solving
- Supply chain management
Strengths
- Confident
- Optimistic
- Dedicated
- Agile
Linguistic Proficiency
- English
- Hindi
- Urdu
Travelling
Exposure of travelling in several countries. Open to travel.
Accomplishments
- Awarded a gold medal and recognition letter for the best performance during the 2004-05 batch of Footwear Manufacturing Technology
- I was awarded the performance award 'Best Merchandiser' for 2009-10 at Superhouse Limited
Certification
- Undergone 2 days of QMS training during May 16th-17th, 2016, conducted by Intertek
Skills Specialties
- Proven track record of Business Development & Continuity.
- Ability to spearhead cross-functional teams
- Good command over the development of footwear in all aspects: technical, commercial, production friendliness, and viability. Specifically, SAEFTY & MILITARY FOOTWEAR.
- Strong technical knowledge for a variety of footwear constructions
- Well-versed in the latest global norms, testing, and CE certification of the product with respect to the product category
- Cost engineering and negotiations
- Agility to customer requirements
- Proactive communications
- Problem solving approach
Personal Information
- Father's Name: Mr. Abdul Rasheed
- Gender: Male
- Nationality: Indian
Timeline
Sr. Manager - International Marketing
Superhouse Group
09.2019 - Current
Assistant Manager-International Marketing
Superhouse Group
08.2015 - 08.2019
Executive-International Marketing (Sr. Merchandiser)
Superhouse Group
01.2012 - 07.2015
Merchandiser
Superhouse Group
07.2008 - 12.2011
Assistant Merchandiser
Superhouse Group
07.2007 - 06.2008
Operations Trainee
Superhouse Group
07.2005 - 06.2007
Master of Business Administration - Marketing
Sikkim Manipal University
Graduation -
CSJM University
Footwear Manufacturing Technology -
IISTEM
Intermediate - Humanities
SVP College
High School - Humanities
SVP College
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