MOHAMMAD SALMAN SHAIKH

• Providing administrative support to all Salesforce users within organization.
• UI Customization on Lightning page layouts configuration to get better visibility of data which are useful like Page Layout, Mini Page Layouts, Compact Layout & List Views, Global Actions & Publisher Layouts, Record Types, Search Layouts, Object Specific Actions.
• Creating / Managing / Updating Complex Reports/ Dashboards that may include Row/ Summary level Formulas and Joined reports.
• Data segregation, inserting new data, updating existing data and deleting unnecessary data.
• Building, testing, and scheduling of Internal and External Emails on top of Pardot.
• Importing and updating prospect list, Lead from Pardot to Salesforce.
• Acting leader for Lead validation and Lead nurturing process.
• Gathering the data summarizing it for creating the presentation and present monthly review every month to our upper hierarchy members so that they can plan the campaign accordingly.
• Create and work with team on Monthly and quarterly review reports.
• Member of Interview panel for Salesforce requirements took around 50 interviews till date.
• Work closely with the marketing operations team. Creating reports and dashboard so that they can get access to the data as easily and accurately as possible.
• Working with team for validating the MQL and SQL.

• Administration of Sales, Service & Marketing Cloud
• Hands on configuration of new and existing Salesforce.com features including user management, roles/profiles, Permission Sets, custom objects, new page layouts, custom fields, formula fields, validations, workflows rules, email templates, Process Builder, Flows, Lightning Pages, Custom Metadata Types, Custom Settings, Managed Packages
• Developed reports, dashboards, and processes to continuously monitor data quality and integrity
• Involved in requirements gathering with multiple project managers, to better customize, and utilize the full functionality of the Salesforce.com CRM solution
• Onsite point of contact for salesforce for the inside sales & marketing team
• Managed the database for the team's regions and performed basic administration, de-duping and clean up procedures
• Managed ongoing support request and administrative needs of users
• Monitored teams adoption rates and responded as needed providing them with training sessions, communication and documentation as needed
• Assisted users with report design and management
• Configured page layouts, workflows, document templates, record types, & data fields
• Coordinated with development team for placing UTM parameter on each Landing Pages
• Helping developers with the web to lead codes for mapping the fields in Sales cloud
• Used Data Loader for insert, update, and bulk import or export of data. Used it to read, extract and load data from comma-separated values (CSV) files
• Modifying Page layouts and setting the Record Types
• Customized user Roles, Role hierarchies, Profiles and Sharing settings to ensure that the protected data is available only to the authorized users
• Constructed custom reports and dashboards to track sales and other key metrics
• Responsible for all kind of MIS used to send to team as well as management
• Created the workflows and for automated lead routing lead escalation, alerts and custom coaching plans
• Testing all the registrations and enquiry forms from all the websites
• Coordinate with all the vendors and make them understand our requirement

• Projects Name:

Exact Target: - Integrated Sales cloud with marketing cloud by using Marketing cloud connector. Utilize Salesforce Marketing Cloud (Exact Target), to create and maintain Lists, Data Extensions, and update subscriber lists, create segmentation groups, track emails, and develop relevant reports and dashboards. Utilize Salesforce Marketing Cloud to create journeys using Journey Builder and sync data from Salesforce CRM to Marketing Cloud and back. Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing. Used automation studio for performing actions such as imports, extracts, and SQL query activities. Worked on Content builder to creating content templates. Complete rigorous QA checks on every change made within the Marketing Cloud Org. Collaborate and train other team members. Created different Data extensions and associated them to different campaigns.

Salesforce Email to Case: - Set up email to case, added required custom objects and fields to track and update the values and store the records. Enable Email-to-Case and Configuration of Email to case Enables Salesforce to create cases from inbound emails. Allows case owners to automatically receive notifications for new emails on their existing cases. Email notifications assign a task to the case owner to respond to the new email. Responding to the email closes the task.

No Paper Form: - Worked on the tool for 6 months and helped my internal sales & marketing team with the basic administration work like creating report, monitoring registration numbers, and sending to the internal sales and marketing team. Exporting the data and sending to the internal team. Exporting and bifurcating data to send to the higher authorities in different different formats. Exporting and bifurcating the data to show the conversion report to the higher authorities.

TCS-ION: - Worked on the tool for 8 months and helped my internal sales & marketing team with the basic administration work like creating report, monitoring registration numbers, and sending to the internal sales and marketing team. Exporting the data and sending to the internal team. Exporting and bifurcating data to send to the higher authorities in different formats. Exporting and bifurcating the data to show the conversion report to the higher authorities.

• Worked on Sales Cloud on Account, Contacts, Lead & Lead Processes, Lead Assignment Rules, Web-to-lead & Auto Response Rule, Lead Conversion, Opportunities, Products & Price books, Campaign Management.
• Created various profiles and configured the permissions based on the organizational hierarchy.
• Created and designed Custom Object, Fields etc.
• Data Modeling like Database & Objects in Salesforce, Apps & Tabs in Salesforce, Global Picklists & Field Dependency, Relationship, Validation Rules, Roll-up Summary, Fields, Master-Detail Relationship, Lookup Relationship, Lookup Filter & Schema Builder, Cross Object Formula Field.
• Designed Custom Formula Fields, Validation Rules, Workflows, field updates, and Email generation according to application requirements.
• Data Management like Data Import, Data Export & Security Token, External ID, Record ID.
• Data Security like Level of Data Access, User Management (Control Access to the Organization), Profile Level (Object Level Security), Field Level Security, Record Level Security, Managing Password Policies (Control Access to Organization), Restrict Login Access by IP Address (Control Access to Organization), Restrict Login Access by Time (Control Access to Organization), Permission Sets (Object Level Security), Organization Wide Default, Role Hierarchy, Sharing Rules, Manual Sharing
• Configuration and administration of Salesforce.com enterprise edition.
• UI Customization like Page Layout, Mini Page Layouts, Compact Layout & List Views, Global Actions & Publisher Layouts, Record Types, Search Layouts, Object Specific Actions.
• Have a knowledge of external plugin such as Conga composer and form assembly
• Handling Form Assembly, performing task such as Creating Form, Setup connection with Salesforce, enabled notification and checking responses validations.
• On conga, create invoice contract in word and fetches reports data in excel using conga.
• Ensure data integrity by merging duplicate Leads, Contacts, and Accounts; performing mass uploads and updates of data as required; Removing unnecessary fields and data; ensuring screens, fields and workflow have accurate names and reflect current workflow.