Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Passions
Affiliations
Languages
References
Work Availability
Timeline
MOHANAVEL S

MOHANAVEL S

Senior sales officer
Coimbatore,TN

Summary

Senior Sales Officer with extensive experience in leading successful sales teams and driving significant revenue growth. Expertise in strategic planning, team leadership, and managing client relationships. Proven ability to enhance sales performance through targeted business development initiatives and customer loyalty programs. Committed to achieving organizational goals through effective sales strategies and negotiations.

Overview

8
8
years of professional experience

Work History

Senior Sales Officer

Nippon Paint Auto Refinish Division
Coimbatore
03.2022 - Current
  • Senior sales officer at Nippon paint - Automotive Division , overseeing the Aftermarket Refinish division across East Tamil Nadu.
  • Leading a team of 2 Technical staff and 2 distributor staff managing the technical , sales & service support to new & exisiting Customers.
  • keyfocus on driving & improvising the business , managing the entire spectrum of the market releated to Aftermarket Auto refinish coatings .
  • Drove sales growth by engaging effectively with painters and dealers, leading to significant increases in overall sales performance.
  • SPOC - Strategizing & Planning the sales process management, forecasting of monthly product requirement, Pricing, profitability, product development.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Created sales forecasts & strategic plan to target daily, monthly and yearly objectives & to achieve consistent revenue growth across key accounts.
  • Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
  • Meeting Budgetary targets through delivery of profitable growth in the Industry & Maximizing sales whilst maintaining acceptable margin.
  • Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability & identifying opportunities for expanding product offerings within key accounts.
  • Strengthened client relationships through regular communication and effective problem solving.
  • Executed market activities, including painters' meetings and marketing campaigns with the technical team, converting leads into sales opportunities.

CSA

Continental Tyres
Sankari
12.2020 - 03.2022
  • Spearheaded conversion of potential fleets into Fleet accounts, expanding user base significantly.
  • Engaged with existing dealers and identified new prospects to drive business growth.
  • Organized events such as Van Camping, Canopy Camping, Mechanic Meets, and Driver Trainings to promote brand awareness.
  • Collected and analyzed product performance data to inform strategic decision-making.
  • Maintained consistent communication with dealers and stakeholders for alignment on objectives.
  • Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
  • Constantly seeking new growth opportunities, Market intelligence & Competitors mapping.

Territory Sales Supervisor

Maxxis Tyres
Coimbatore
08.2019 - 09.2020
  • Achieved primary and secondary sales targets consistently.
  • Expanded market share by growing dealer network across regions.
  • Organized large-scale campaigns and dealer meetings to boost customer engagement.
  • Mapped and established connections with distributors and dealers to strengthen relationships.
  • Enhanced brand visibility in the market through strategic initiatives.
  • Supplied tyres to OEM dealers, enhancing sales engagement with Honda bikes.
  • Applied in-depth knowledge of product features, advantages, and benefits to successfully increase sales.

Business Consultant

Apollo Tyres
Sankari
10.2017 - 07.2019
  • Company Overview: A leading tyre manufacturer in India.
  • Spearheaded business development initiatives at Apollo Tyres, focusing on increasing market share.
  • Identified key opportunities by analyzing competitor weaknesses.
  • Executed a targeted influencer campaign.
  • Achieved a substantial increase in market share from 2% to 10%.
  • A leading tyre manufacturer in India.

Education

B.E - EEE

Anna University Affiliated College, Chennai, India
05.2017

Class 12th -

TN Higher Secondary Board, Tamil Nadu, India
03.2013

Class 10th -

TN Matric Board, Tamil Nadu, India
03.2011

Skills

  • Sales forecasting and market analysis
  • Account management and contract negotiation
  • Lead generation and customer relationship management
  • Team leadership and business development
  • Problem solving and effective communication
  • Cross-functional collaboration and performance tracking
  • Territory management and sales operations

Accomplishments

  • Achieving 100% sales targets in 2023 & 2024 and expanding market share through effective communication and negotiation skills.

Languages

  • English, Advanced
  • Tamil, Proficient

Passions

  • Participated in paper presentations and attended conferences related to technology and innovation.
  • Won a prize in a drawing competition, showcasing creativity.

Affiliations

  • Profitable business growth with Refinish After market - key users from 2019-2023. [New business & Sales volume growth contributed 25% YoY].
  • Introducing & Launching new product lines like Abrasives, Masking tape, Body-filler, Car care & Protection to Local strategic partners, Existing Customers & New Customers contributing to volume growth.
  • Profitable business growth with non -paint and car care products - key users from 2024 - Present.[New business contributed & Sales volume growth 12% in comparison to 2023]

Languages

Tamil
First Language
English
Advanced (C1)
C1

References

References available upon request.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Senior Sales Officer - Nippon Paint Auto Refinish Division
03.2022 - Current
CSA - Continental Tyres
12.2020 - 03.2022
Territory Sales Supervisor - Maxxis Tyres
08.2019 - 09.2020
Business Consultant - Apollo Tyres
10.2017 - 07.2019
Anna University Affiliated College - B.E, EEE
TN Higher Secondary Board - Class 12th,
TN Matric Board - Class 10th,

Similar Profiles

CREATE PROFILE
MOHANAVEL SSenior sales officer